End to end web analytics lead responsible for the implementation and tagging of various digital properties. Subsequently builds and maintains automated pipelines that clean and append daily reporting logs. I work cross-functionally with various stakeholders to build automated dashboards in addition to performing in-depth analysis in the reconciliation of ResMed’s various projects which contribute to its strategic imperatives. I’m marketing analytic’s lead and liaison to our data platforms and engineering team to ensure marketing’s needs are satisfied as our data measurement and acquisition efforts shift globally. My contributions in this area include the development of various proofs of concept as data pipelines, data sources and dashboards all built with the ability to scale cross-regionally.Developed ad-hoc analyses and pipelines with the goal of creating performance funnels for ResMed’s various campaigns and assisting stakeholders with extracting data with the intent to optimize performance.

Analytics lead responsible for the growth of PACIFIC’s analytics department including its staff, servicesand deliverables through reporting, testing and research methodologies.In support of Expedia:• Led the strategic partnership with external client Expedia to establish and leverage its internal data architecture to drive organization-wide enhancements to its SEO and web analytics operations• Contributed as data engineer in establishing and maintaining multiple ETL workflows that powered Expedia’s SEO data pipelines• Consulted and mentored multiple international teams as a subject matter expert in data extraction and applied data science• Directly contributed to the enablement of business users in self-serving data needs while simplifying and expanding ease of access to multiple, complex data sources In support of Zissou:• Contributed as analytics lead to various enterprise-level offerings in Zissou – PACIFIC’s proprietary data platform• Results in growth of enterprise-level client base who wished to leverage internal analytics offerings• Collaborates with engineering teams to scale the applications of value-driving ad-hoc analyses • Additional experience includes implementing Google products such as Google Analytics/GA4 and Google Tag Manager and Adobe Analytics

Analytics lead for the internal programmatic platforms responsible for providing cross-functional insights to enhance media buying efforts, account execution and product offerings.· Established predictive forecasting models that consistently kept media buyers within · Delivered operational insights with visualizations to internal stakeholders

Enhanced reporting of radio station performance beyond proprietary system offerings to improveexecutive leadership’s contract execution and provide administrative support to creative andaccount executive teams.· Assisted in maximizing station revenue through yield analyses and ad traffic practices· Performed various financial analyses on station performance market research using various media and financial sources to build presentations and discover new business opportunities

Managed the supply chain, demand planning, revenue projections and vendor relations needed to supply 12,000+ skus across 600+ entertainment property specific E-Commerce stores.· Coordinated inventory needs and site merchandising based on client requirements, demand history and vendor relations· Reported forecasting projections and discrepancies based on order fulfillment to executives · Assisted in the design, sourcing and merchandising of new products on storefronts · Technical analyst for escalated customer service issues

• Direct sales of musical instruments through product knowledge qualifying customer needs • Mentored and developed sales staff to exceed sales goals and company metrics • Managed scheduling, reports and inventory levels of store stock • Developed and maintained rapport with a large roster of clientele

My third internship exposed me to the financial side of the recording process. Along with performing administrative tasks (copying, filing, directing phone calls) I was given the responsibility to oversee the cataloging and relocating of J Record's master tapes and hard drives into their new location.

While in college I participated in a study abroad program which included working an internship in our desired industry. While working with Creative Vibes I was placed wherever they needed me. I learned a great detail not just about the music industry but about running a business, as well. I assisted in the promotions department to get the word out about upcoming releases as well as getting current releases more exposure through radio play. Additionally, I worked in the warehouse receiving new shipments and processing outgoing shipments and orders.

Prepared light rigs for performances/rehearsals during fall and spring semesters.

This position was my first experience in the music industry. I was responsible for organizing invoices into databases to allow better visibility of incurred expenses for my supervisor. I also performed administrative tasks (filing, distributing invoices) and was able to meet with several executives whom offered insight to the music industry and Sony Music.