Michelle Ignacio Email and Phone Number
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I am currently working as a freelance Digital Marketing Manager and part-time Marketing Virtual Assistant, and I work from home (online). My responsibilities include social media marketing, blog design and content management, and graphic design.My last corporate job was as a Digital Marketing Manager and Head of Social Media and Content at OLX Philippines where I led the Content Marketing team, producing engaging content that helped improve brand awareness and perception for OLX.Previously, I worked as a Social Media Supervisor and Social Media Strategist for TBWA\Santiago Mangada Puno (TBWA\SMP), one of the top advertising firms in the Philippines today. I led a team of Community Managers and worked collaboratively with the creative team, planners, analysts and strategists to develop and execute social media strategies for local clients.I also worked as a Social Media Supervisor for the New York-based company Socialdraft (FriendsEAT) where I led the team of social media managers, handling various clients belonging in the food and wine industry in the US.I also joined WindChimes as a Social Media Consultant, handling India-based clients, including a group of big lifestyle brands. I was responsible for content development, research and online community management.Aside from my work in social media, I have been an online publisher since 2008. I am responsible for social media and online community management for blogs I own, particularly Certified Foodies (www.certifiedfoodies.com) where I am the main content editor. I am also in charge of photography and post-processing, graphics design and search engine optimization.Before my work as an online publisher and social media / community manager, I worked in the BPO / call center industry where I handled a team of performance-driven people. I have worked as a team leader / supervisor and a quality specialist. My work experience in customer service spans over 5 years.In my spare time, I also accept web and graphics design projects (since 2005), and I manage my own internet café business.I aim to establish connections with like-minded individuals, especially fellow social media enthusiasts.
Octopus & Whale
View- Website:
- octopusandwhale.com
- Employees:
- 19
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Social Media Marketing Lead And Account ManagerOctopus & WhaleValenzuela, Ncr, Ph
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Social Media Marketing Lead/Head & Account ManagerOctopus & Whale 2021 - PresentPhilippines
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Digital Marketing Consultant / Marketing Virtual AssistantN/A Apr 2018 - PresentPhilippinesI'm currently handling 3 projects as a freelancer and another as a part-time employee. My present work includes blog design and content management, and social media marketing (content and community management).
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Online Publisher, Editor And AdministratorCertified Foodies May 2010 - PresentPhilippinesEditor, food writer / bloggerSocial media and community management:- Facebook fans (https://twitter.com/certifiedfoodie): 6,100+- Twitter followers (https://twitter.com/certifiedfoodie): 2,700+- Instagram followers (http://www.instagram.com/certifiedfoodies): 1,000+Search Engine Optimization (SEO)Photography, styling and photo processingGraphics design (Wordpress blog design using Headway)Administrator; handles maintenance of the Wordpress site (self-hosted)
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Digital Marketing Manager & Head Of Social Media & Content (Head Of Content Marketing)Olx Philippines Jul 2016 - Mar 2018Ncr - National Capital Region, PhilippinesAs the Marketing Manager for Social Media and Content, I led the (Content Marketing) team in developing and executing strategies to help improve brand awareness and perception for OLX Philippines and Property24. My team was responsible for social media content strategy, planning and execution, production of articles and video content and other digital marketing content with an objective to engage with our target market and our current community, and encourage them to use the OLX buy-and-sell website and app.- Led the content marketing team in developing effective campaigns and strategies to engage with our target buyers and sellers in different categories (particularly in the automotive, real estate, and buy-and-sell categories). - Conceptualized content marketing plans and executions that were engaging and yet cost-effective (e.g., in-house video production, microsites, etc).- Designed the OLX Wordpress blog and microsites for OLX Cars and Property24, and administered content creation for these websites to ensure quality and timeliness.- Collaborated with the rest of the Marketing team (PR and Brand) for our Cybersecurity campaign, with the Content team handling article creation, social media posts, and video production that aimed to educate buyers and sellers on how they can protect themselves in their online transactions.- Teamed up with Performance Marketing in the development of effective digital ad campaign materials that drive people to download and use the apps, and visit the website.- Worked jointly with the different teams in OLX and Property24 in various campaigns to ensure consistency in messaging across all channels (app, social media, etc).- Handled social media post promotions for OLX and Property24 to further increase online reach, awareness and engagement.- Responsible for the audits / analytics reports for all content marketing efforts, particularly on our main social media channels Facebook, Twitter and Instagram.
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Social Media Supervisor & StrategistTbwa\Santiago Mangada Puno Jul 2014 - Jul 2016Makati City• Supervise and mentor a team of Social Media / Community Managers who handle local brands/clients.• Collaborate with the digital team (creatives, planners, strategies, account managers) in conceptualizing and implementing social media strategies for clients.• Stay updated on latest trends in social media and digital strategies.• Responsible for managing online communities of clients. Tasks include the following:- Actively engage with the community which includes customers/consumers and influencers.- Plan and develop content calendars for social media accounts. This includes copywriting and visual design.- Monitor analytics and other social media reports to measure online community's health and growth. -
Social Media And Community Manager (Supervisor)Socialdraft Jan 2012 - Oct 2014New York, NyAs a supervisor:- Manages a team of driven social media managers.- Handles training for new social media managers.- Responsible for quality assurance of content and work generated by team members.- Works cooperatively with the team about strategies that they could use to cope with latest social media trends.- Comes up with proposals and ideas to help the team grow.- Monitors team's performance on a weekly and monthly basis, and provides feedback through coaching sessions and group meetings.As a social media manager / online community manager:- Responsible for establishing and implementing social media strategies based on the goals of clients.- Manages clients' presence in social media sites (Facebook, Twitter, Foursquare and Google+). This includes responding / addressing customer inquiries and/or complaints, and moderating comments.- Manages social media campaigns and daily activities. Duties include content research, promotions, updates, community outreach efforts and publishing of relevant contents that may be of interest to the community.- Monitors reviews, online articles and other press / media exposure.- Monitors the effectiveness of campaigns to maximize results (monthly social reports) and develops or adjusts current strategies accordingly.- Responsible for designing images for social media. -
Graphics DesignerFreelance Graphics Design Jan 2005 - Jul 2013Web and blog design using Wordpress as CMS and Headway theme builder. I also design banners and handle post-processing for photos.
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Social Media ConsultantWindchimes Communications Pvt Ltd Jan 2013 - May 2013Handled social media management for various clients, including a group of beauty brands, a school and a fragrance brand.Responsible for creation of daily contents in line with the goals of the clients, including design of images for posts and research.Responsible for online community management, responding to interactions and engaging fans and followers.Managed a Youtube channel, responding to comments and creating necessary annotations to drive traffic to client's videos.Responsible for submitting weekly and monthly reports on the clients' social media accounts' performance where we identify successes and areas for improvement.Worked cooperatively with the team in India to ensure responsibilities and tasks are completed in a timely manner. -
Food WriterBreakfast Magazine Feb 2012 - Nov 2012Philippines- Research and article writing for a bi-monthly food magazine here in the Philippines - Breakfast Magazine.- Takes care of photography and post-processing for images to be used for the article.
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Team Leader / SupervisorTeletech Philippines Oct 2008 - Apr 2009Cebu, Central Visayas, PhilippinesHandled a team (10-15) of technical support representatives for a computer networking brand, ensuring they perform according to the guidelines set by the client. -
Team LeaderApac Customer Service Jan 2007 - Jul 2008Quezon CityManaged the performance and productivity of customer service representatives for a publishing company based in the USA. -
Quality Assurance Lead/SupervisorEpldt Ventus (Previously Vocativ Systems) Jan 2004 - 2005Taguig CityEnsured that the quality guidelines set by the client are followed / observed by all Customer Service Representatives (CSRs) through call evaluations and coaching.Led a team of Quality Assurance Specialist to ensure they are using best practices in terms of QA processes.Served as mentor to QA team members and provided training for new QA Specialists.
Michelle Ignacio Skills
Michelle Ignacio Education Details
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Ama Computer UniversityComputer Engineering -
Chemical Engineering
Frequently Asked Questions about Michelle Ignacio
What company does Michelle Ignacio work for?
Michelle Ignacio works for Octopus & Whale
What is Michelle Ignacio's role at the current company?
Michelle Ignacio's current role is Social Media Marketing Lead and Account Manager.
What is Michelle Ignacio's email address?
Michelle Ignacio's email address is bl****@****hoo.com
What is Michelle Ignacio's direct phone number?
Michelle Ignacio's direct phone number is +6392934*****
What schools did Michelle Ignacio attend?
Michelle Ignacio attended Ama Computer University, University Of The Philippines.
What are some of Michelle Ignacio's interests?
Michelle Ignacio has interest in Graphics Design, Social Media, Make Money Online, Food, Children, Blogging, Cooking, Reviews, Environment, Education.
What skills is Michelle Ignacio known for?
Michelle Ignacio has skills like Wordpress, Social Media Marketing, Blogging, Cms, Social Media, Digital Photography, Web Design, Digital Marketing, Food Writing, Food Photography, Computer Maintenance, Community Management.
Who are Michelle Ignacio's colleagues?
Michelle Ignacio's colleagues are Joey David-Tiempo, Patricia Rodriguez, Gretchen Que, Angela Samia, Sean Michael Sonsona, Eileene Cunanan, Felicity Trapal.
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Michelle Ignacio
Advanced Consultant | Veeva Vault Platform Associate White Belt | Life Science | Application Developer - TulipCalabarzon, Philippines1 (212) 5XXXXXXX
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