Director Of Marketing And Communications
Current
Dec 2020 - Present
AeroLeads people directory · profile
Beth Lapierre Email & Phone Number
Growth Strategy | Executive Leadership | Digital Transformation | Advertising and Marketing Technology
at
Seneca Park Zoo Society
1 work email found
@sjfc.edu
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Growth Strategy | Executive Leadership | Digital Transformation | Advertising and Marketing Technology
Location
Rochester, New York Metropolitan Area, United States
Who is Beth Lapierre? Overview
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Quick answer
Beth Lapierre is listed as Growth Strategy | Executive Leadership | Digital Transformation | Advertising and Marketing Technology at Seneca Park Zoo Society, based in Rochester, New York Metropolitan Area, United States. AeroLeads shows a work email signal at sjfc.edu and a matched LinkedIn profile for Beth Lapierre.
Beth Lapierre previously worked as Director of Marketing and Communications at Seneca Park Zoo Society and Vice President of Growth at Adventive. Beth Lapierre holds Bachelor Of Science, Marketing, Business Management from St. John Fisher University.
Company email context
Email format at Seneca Park Zoo Society
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{first_initial}{last}@sjfc.edu
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Profile bio
About Beth Lapierre
Strategic-minded and resourceful executive with comprehensive experience in leading and managing marketing strategy, media execution, and business development for Fortune 100 clients and the world’s largest media companies.Proven success in devising and implementing marketing and business development strategies for B2B companies and clients. Critical thinker and problem-solver with experience in creating and executing market analysis, sales strategy, solution definition, positioning, communication, and pricing and sales of products/services across channels and verticals. Demonstrated expertise in marketing operations and technology across all stages of the sales funnel – prospect, acquisition, and customer. Instrumental in sales playbook definition and strategy, stakeholder buy in, and leadership and development of sales and marketing teams. Adept at formulating strategic plans to increase revenue and drive sustainable business growth. Transformational leader; directing and supporting cross-functional teams spanning across sales, product, engineering, marketing, and customer success. Extremely versatile and adaptable to industry needs.
Listed skills include Digital Marketing, Social Media Marketing, Analytics, Social Media, and 46 others.
Current workplace
Beth Lapierre's current company
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7 roles · 24 years
Beth Lapierre work experience
A career timeline built from the work history available for this profile.
Vice President Of Growth
Lead and direct overall activities related to the marketing and devise strategic plans for product positioning, promotion, and product design to increase awareness and attract potential customers. Devise competitive and partner strategy for a SaaS, cloud-based solution. Plan, develop, and implement go-to-market strategy that aided in brining from.
Mar 2014 - Dec 2020
Head Of Strategy + Insights
Responsible for the strategy, vision and development of multi-channel measurement frameworks for Fortune 100 clients including Walmart, American Express and GE. Strong focus on identification of key strategic challenge(s) and business, marketing and digital needs to be addressed. Led in-depth analysis to determine key strategic challenges and took.
2012 - 2014
~2 yrs
Chief Listening Officer: Intelligence And Analytics
Provided leadership, strategy and governance for Social Media Intelligence and Analytics Programs–including social listening, cross-platform (earned, owned, paid) measurement frameworks and influencer identification.Responsible for development, implementation and evolution of the people, processes and technologies to manage the collection, analysis and.
2010 - 2012
~2 yrs
Marketing Director
Responsible for guiding the activities and resources across all points of digital interaction and the entire customer engagement framework. Use digital, primary and secondary data to determine the identity and behaviors of target customersLed strategy for the development of one of the world's first mobile CMS platformsEnsure digital efforts are grounded in.
2008 - 2010
~2 yrs
Digital Creative Director
Identify brand opportunities and issues with a thorough understanding of business trends including consumer behavior, the competitive landscape, and technological developments.Collaborate with internal teams and clients in the development of brand strategies that support clients' brand position while acquiring and engaging customers
2007 - 2008
~1 yr
Director Brand Strategy
K2 Intelligence
Responsible for developing and executing digital marketing programs to delivery, including business development for new clients and digital strategy for current clients.Used brand thinking to define the opportunities for brands in digital, mobile and socialFacilitated cross-functional teams of clients and agency teams Use primary research (qualitative or.
2002 - 2007
~5 yrs
1 education record
Beth Lapierre education
-
St. John Fisher University
FAQ
Frequently asked questions about Beth Lapierre
Quick answers generated from the profile data available on this page.
What company does Beth Lapierre work for?
Beth Lapierre works for Seneca Park Zoo Society.
What is Beth Lapierre's role at Seneca Park Zoo Society?
Beth Lapierre is listed as Growth Strategy | Executive Leadership | Digital Transformation | Advertising and Marketing Technology at Seneca Park Zoo Society.
What is Beth Lapierre's email address?
AeroLeads has found 1 work email signal at @sjfc.edu for Beth Lapierre at Seneca Park Zoo Society.
Where is Beth Lapierre based?
Beth Lapierre is based in Rochester, New York Metropolitan Area, United States while working with Seneca Park Zoo Society.
What companies has Beth Lapierre worked for?
Beth Lapierre has worked for Seneca Park Zoo Society, Adventive, Brand Networks, Eastman Kodak Company, and Itx Corp..
How can I contact Beth Lapierre?
You can use AeroLeads to view verified contact signals for Beth Lapierre at Seneca Park Zoo Society, including work email, phone, and LinkedIn data when available.
What schools did Beth Lapierre attend?
Beth Lapierre holds Bachelor Of Science, Marketing, Business Management from St. John Fisher University.
What skills is Beth Lapierre known for?
Beth Lapierre is listed with skills including Digital Marketing, Social Media Marketing, Analytics, Social Media, Advertising, Digital Strategy, Marketing Communications, and Content Strategy.
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