Beth Lapierre Email & Phone Number

Rochester, Ny, Us

Rochester, Ny, Us

Lead and direct overall activities related to the marketing and devise strategic plans for product positioning, promotion, and product design to increase awareness and attract potential customers. Devise competitive and partner strategy for a SaaS, cloud-based solution. Plan, develop, and implement go-to-market strategy that aided in brining from challenger platform to a leading ad tech vendor, powering 1/3 of the top US Media Publishers display, mobile and in-app advertising as well as delivered 3+B impressions on 50+M domains. Conduct detailed analysis to define user experience and create strategy to achieve corporate business goals.Key Contributions:Lead efforts in the development of product marketing strategy and using design and market trends in web and mobile technologies to drive innovation in product and process.Develop a detailed roadmap using customer feedback, market insights, and ad data that drives monthly active users, accelerates pipeline and attracts new customers.Drive ad revenue and portfolio differentiation for Atlantic Media, FOX Networks, Gatehouse/Gannett, DOW JONES, NY Post, and Refinery29 by designing and developing custom ad products.Oversee and managed all activities related to the cross-platform ad product portfolio strategy for Leaf Group, Refinery29, Titel Media, Atlantic Media, Gatehouse, BH Media, and other top tier media leaders.

Rochester, Ny, Us

Responsible for the strategy, vision and development of multi-channel measurement frameworks for Fortune 100 clients including Walmart, American Express and GE. Strong focus on identification of key strategic challenge(s) and business, marketing and digital needs to be addressed. Led in-depth analysis to determine key strategic challenges and took appropriate initiatives to identify and address business, marketing and digital needs. Defined and developed strategic vision as well as delivered active support and guidance in devising strategy for social, mobile, CRM, and media projects for key clients. Supervised and managed all activities related to the pitching and growing PI for the strategy and analytics business.Key Contributions:Designed analytics and measurement frameworks enabling cross-channel analysis of earned, owned and paid media including specification, tagging, integration and QA.Supervised and managed strategy and insights for American Express Sync that allowed card members to link cards to Facebook and Twitter to access deals based on likes, interests, and social connections.Evaluated and assessed data points via a specially developed insights algorithm and combined with American Express’ Smart Offer APIs, which enable coupon-less offers.Utilized Facebook APIs while working with Walmart to promote 3,500 store-specific Facebook pages and focused on accurate targeting of most loyal customers.Planned and successfully developed an innovative social concierge with Starwood Hotels, combining guests social graph data with recommendations on local restaurants, events, and retail.

Rochester, New York, Us

Provided leadership, strategy and governance for Social Media Intelligence and Analytics Programs–including social listening, cross-platform (earned, owned, paid) measurement frameworks and influencer identification.Responsible for development, implementation and evolution of the people, processes and technologies to manage the collection, analysis and presentation of digital data. Uncover insights and opportunities that drive product innovation, improve customer experience and identify and mitigate risks.Develop KPI’s and dashboards based campaign objectives and combine web/social and POS data to analyze cross-channel behavior. Tagging and systems integration to ensure data integrity and consistent methodology for tracking, tagging and QAUsing the Facebook Insights API, sourced, mined and analyzed Facebook User, Graph and API data. Integration with CRM/customer databases (Right Now, Salesforce) and listening platforms (Salesforce social platforms, sentiment analysis)

Rochester, Ny, Us

Responsible for guiding the activities and resources across all points of digital interaction and the entire customer engagement framework. Use digital, primary and secondary data to determine the identity and behaviors of target customersLed strategy for the development of one of the world's first mobile CMS platformsEnsure digital efforts are grounded in the mission and value propositions of the brand/product/organizationTranslate top-level business objectives into an actionable plan for every digital channelMap digital interaction points to customers’ needs to identify aspects of customer experience that are most critical to differentiation

Lake Placid, New York, Us

Identify brand opportunities and issues with a thorough understanding of business trends including consumer behavior, the competitive landscape, and technological developments.Collaborate with internal teams and clients in the development of brand strategies that support clients' brand position while acquiring and engaging customers

Responsible for developing and executing digital marketing programs to delivery, including business development for new clients and digital strategy for current clients.Used brand thinking to define the opportunities for brands in digital, mobile and socialFacilitated cross-functional teams of clients and agency teams Use primary research (qualitative or quantitative) to paint clearer picture of target audience