Conduct regular audits of AdvoCare.com to ensure content is up-to-date and follows web best practices. Work with Product Marketing and Creative teams to define strategy for promotional campaigns.Work closely with cross-functional teams to develop digital assets for campaigns, such as homepage banners, promo landing pages, and product page banners.Partner with the Development team to outline and implement new web components for web pages, ensuring they meet technical and design requirements.Build engaging landing pages to enhance the user experience and drive conversions. Create, manage, and schedule web pages and promotions to support marketing initiatives, including flash sales, customer acquisition campaigns, and monthly product promotions. Manage site merchandising for various product categories.

Work as part of the Digital Marketing Team to plan and execute content updates for AdvoCare.com. Use Sitecore to create landing pages, publish copy updates, and schedule new product launches as needed using templates and components created by the development team.Attend kick-off meetings to plan product launches, marketing landing pages, or new website features. Work with UX, Creative, and Development teams to ensure content updates are executed successfully and on deadline.

Develop guest-facing experiences on Ziosk tablets using wireframes and proprietary tools. Managed and scheduled dynamic content using Sitecore. Attended kickoff meetings with the creative team and client managers to walk through project flows and discuss implementation schedules.Worked in an Agile SCRUM environment that included daily stand-ups to ensure projects were on track and free of blockers. Tracked tasks through JIRA and handed off completed content to the QA team for validation and deployment. Collaborated with developers to add new features and functionality to our toolsets. Helped train new team members and maintained team process documentation on Confluence.

Hired and trained new team members. Prioritized and assigned client requests and managed the editorial calendar to ensure updates were scheduled and posted on time.Met with office managers and developers to discuss upcoming projects and new website features.

Worked as part of the Desk editorial team to manage newsroom websites for clients such as Allstate, American Honda Motor Company, Baylor Scott & White, Mercedes-Benz USA, Mitsubishi, Nissan Americas, The New York Times Syndicate, and Southwest Airlines.Formatted press releases, images, and videos for uploading online using a proprietary content management system. Ensured images were embedded with correct metadata and videos were broadcast quality using industry-standard video encoding.Traveled to offsite events to manage YouTube livestreams for Honda and Acura auto show press conferences. Communicated directly with our point of contact at Honda to test and troubleshoot feeds before the live webcast. Coordinated with on-site video production team to receive the program feed and route to YouTube servers using Wirecast. Delivered final broadcast-quality video file to the Wieck Editorial team to upload to the newsroom sites.

Provided animation support on several projects, including The Beat Hotel, a feature-length documentary. Retouched images in Photoshop, edited videos in Final Cut Pro and utilized AfterEffects to animate scenes. Assisted with archiving of analog audio recordings and photo negatives.Maintained content for several film-related websites, the studio’s website, and online K-12 educational guides.