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Brian Lasonde is listed as Founder & CEO @ PPC Boost - E-commerce Google Ads Agency at PPC Boost - E-Commerce Google Ads Agency, based in Denver, Colorado, United States. AeroLeads shows a matched LinkedIn profile for Brian Lasonde.
Brian Lasonde previously worked as Founder & CEO at Ppc Boost - E-Commerce Google Ads Agency and Sr. PPC Analyst at Into Growth Agency. Brian Lasonde holds Ba, Double Major - Political Science & American Studies With Film Minor from University Of Rochester.
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Specialties | E-Commerce Strategy | Paid Search (PPC/SEM) | Google Shopping & Bing Shopping | Amazon Ads | A/B Testing & Landing Page Optimization (GA/Unbounce) | Web Analytics (Google Analytics/Omniture) | CMS Experience: Shopify, Wordpress, Magento, Squarespace, Demandware, Drupal
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Agency Stats -•4 person boutique e-commerce ppc agency•$10 Million managed in annual ad spend•$120 Million revenue driven for clients annually•40% average ROAS liftYou can view our case studies here -- https://ppcboost.com/case-studies/. If you'd like a free audit of your accounts, you can sign up here - https://ppcboost.com/.
Queen Creek, Az, Us
Manage several e-commerce and lead-gen B2B clients ranging from $10k/month to $500K+/monthLead client communication as well as all PPC strategy and implementationExperience managing ad spend on Google and Bing Search, GDN, and AdRoll networksLed Kenshoo adoption for the company including setting up new accounts, configuring Kenshoo conversion pixels and attribution models as well as onboarding account managers to the platformWorked with clients to set up lead quality tracking via platforms like Marketo, Salesforce, and Hubspot.
San Francisco, California, Us
Managed 8 PPC accounts ranging in spend from $5k/month to $100k+/monthMain point of contact for clients – lead client calls & all PPC account work(campaign builds, ad group breakouts, bid adjusts, et al.)Grew client accounts by driving performance under CPA or above ROI goalsExperience managing campaigns across both AdWords & Bing ad networksExperience using Kenshoo on a daily basis to manage campaigns, run ad copy tests, perform bid adjusts, weekly reporting w/ U-shaped attribution, et al.
Us
Led SEO strategy for high profile Fashion & Luxury brands totaling 30MM+ annual e-com revenue.Clients included Tom Ford, Diesel, John Varvatos, Nautica, Kipling, MILLY NY, Dressbarn, Monica Vinader & Serena & Lily.Implemented strategies to grow organic traffic and meet clients’ revenue goals through SEO-friendly web development, content development, on-page optimization, social media optimization, and link buildingManaged several site launches/cutovers to the Demandware platform including TomFord.com (first ever e-com site), Diesel.com, Nautica.com, Kipling-USA.com, GHBass.com, & JohnVarvatos.com.Helped create site search optimization (SSO) into agency offering through SSO on Diesel.com and TomFord.com via the Demandware platform.Trained and mentored group of Jr. SEO Specialists on technical SEO, on-page optimization, and site search optimization.
Denver, Colorado, Us
Led account strategy and team of 5 with three direct reports across PPC, SEO, Display, Local Search, Social Media, Creative, E-Mail Marketing, and Analytics. Led all client meetings, client calls, weekly and monthly reporting, quarterly planning, and monthly billing.Experience working across a wide array of verticals including Hospitality, Healthcare, Entertainment, Travel, Real Estate, and IYPs.Managed several website launches and redesigns including Stetson, St Julien Hotel, and UHS (consisted of 30+ separate site launches on Drupal CMS).Managed ongoing creative projects including microsite launches, display ad creation, email templates, Drupal maintenance, and content creation.Created content strategies for clients that included creating customer personas that would guide the content strategy on-site, in paid media creative, as well as across social channels.Clients included Discover Card, Stetson, Omaha Steaks, DexKnows.com, DexOne.com, Complex.com, UHS, St Julien Hotel, and Wyoming Office of Tourism.
Denver, Colorado, Us
Created SEO Audit deliverable, which is now used regularly in sales pitches as well as the first deliverable in all SEO campaigns.Reviewed site wireframes and sitemaps to ensure usability and SEO best practices were put in place on new website launches.Provided ongoing consulting and training to SEO department for technical SEO issues such as URL structure, redirects, crawl errors, canonicalization, duplicate content, site migrations, robots.txt, and sitemaps.
Boston, Massachusetts, Us
Managed SEO for Fortune 500 brands within Procter & Gamble Oral Care business, including Crest, Oral-B, Whitestrips (3D White), Scope, Crest Pro-Health, and Fixodent.Created technical site audits and managed ongoing SEO efforts such as on-page optimization, content strategy, and link building.Previously ran SEO campaigns for Personal Health (Vicks, Metamucil), Homecare (Dawn, Tide), and Pharma (Asacol, Asacol HD) categories.
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Brian Lasonde works for PPC Boost - E-Commerce Google Ads Agency.
Brian Lasonde is listed as Founder & CEO @ PPC Boost - E-commerce Google Ads Agency at PPC Boost - E-Commerce Google Ads Agency.
Brian Lasonde is based in Denver, Colorado, United States while working with PPC Boost - E-Commerce Google Ads Agency.
Brian Lasonde has worked for Ppc Boost - E-Commerce Google Ads Agency, Into Growth Agency, El Toro Interactive, Silverback Marketing, and Metric Theory.
You can use AeroLeads to view verified contact signals for Brian Lasonde at PPC Boost - E-Commerce Google Ads Agency, including work email, phone, and LinkedIn data when available.
Brian Lasonde holds Ba, Double Major - Political Science & American Studies With Film Minor from University Of Rochester.
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