Bryan Lattke Email & Phone Number

Florida, United States

Miami, Fl, Us

Direct the creative vision, business strategy, and day-to-day operations as principal of B2B translation agency serving advertising, marketing, legal, technology, and other industries. Head an organization of staff and contracted project managers, translators, and linguists translating, localizing, and proofreading content for use in traditional, digital, and social media platforms. Manage creative & business development, account management, pitches, RFP responses, quality assurance, and talent management.• Built a full-service agency supporting global businesses via production of highest-quality communications in English, Spanish, Italian, French, Portuguese, Russian, Mandarin, Japanese, and others.• Cultivated a highly productive portfolio of clients both directly and via 70 ad agency partners, including Adidas, Cisco, Citi, Dunkin’ Donuts, Farmers Insurance, Microsoft, Samsung, Mastercard, HSBC, Bacardi, Coventry, Burger King, CVS, and L’Óreal.• Partnered with agencies to sharpen delivery of multilingual brand campaigns. Successfully translated brand vision and localized content for Alma DDB, BBDO, Havas, Saatchi & Saatchi, JWT, Leo Burnett, and others.• Engaged to project manage translation of content for Michael Bloomberg’s 2020 US Presidential Campaign. Rapidly aligned resources to strengthen voter engagement.• Orchestrated translation of Hard Rock Stadium’s Formula 1, Miami Dolphins, and Miami Open campaigns. Headed teams on delivery of materials reaching constituents in Italian, Canadian French, Brazilian Portuguese, Mexican Spanish, and German.• Innovated proprietary management system enabling delivery of turnkey client solutions. Led cross-functional collaboration on core processes and tools that streamlined workflows and elevated the client journey.• Recruited and developed a high-performing team with a deep bench of leadership talent. Used coaching and career planning to drive professional development and elevate client service delivery.

Conceptualized and launched a line of premium artisan wood and vinyl collectible figurines. Scouted artists, led product development, sourced production through factories in China, built e-commerce website, negotiated distribution through luxury retail outlets, and secured valuable coverage in leading online and print publications.

Collaborated on the conceptualization and delivery of 360º branding, creative, and copywriting strategies as co-founder and partner of independent full-service creative agency. Directed teams in production, translation, and editing of compelling copy for digital platforms, print collateral, and point-of-purchase (POP) applications. Partnered with creative team on pitches, program design, content integration, marketing cadence, and account management.• Brainstormed, researched, and analyzed variety of topics for copy production and integration in B2B and B2C campaigns. Successfully conveyed content reaching diverse constituents, with local nuance.• Co-created a high-performance creative organization strengthening brand equity via campaigns for Comcast, Carnival Cruise Lines, Dominican Republic Ministry of Tourism, Fiesta Americana and other top-tier clients.• Directed series of award-winning copywriting campaigns. Recognized with Regional Gold and Local Silver ADDY Awards for Direct Mail Advertising & Marketing Campaigns, and Charlie Award for Direct Marketing.

Founded and managed firm that produced and administered touchscreen point-of-sale coupon solutions marketed to shopping centers and retailers. Defined roadmap strategy and product positioning, oversaw product and software development, designed UI/UX, established strategic retailer partnerships, brought product to market, and led corporate sales and business development.• Built company from inception through go-live and ongoing operation. Raised organic funding, delivered working prototypes, and negotiated placement in prominent regional shopping malls.

Miami, Fl, Us

Translated, proofread, and back-translated content between Spanish and English for the US Hispanic market with major advertising firm. Wrote and translated materials for television, radio, and print advertisements for the US Navy, General Motors, Sprint Nextel, and other clients.

Served as Translator and News Analyst for the Philip Morris account from Portuguese and Spanish into English.

Served as trilingual call centre operator in English, Spanish and Italian for the Ministry of Culture.

Bachelor Of Arts In International Relations, Minor In French (Honors College • Cum Laude)

Bachelor’S Degree & Dutch Language Courses, International Student Exchange Program, International Student Exchange Program

Industrial Engineering, Core Curriculum Courses

Exchange Studies & Danish Language Courses