Brie Tascione Email & Phone Number

Philadelphia, PA, US

San Diego, CA, US

Led the reconceptualization and launch of the company's go-to-market strategy, including brand positioning, messaging, sales enablement, and growth marketing initiatives. Spearheaded the development and execution of key product marketing and sales materials, encompassing website design, demand gen & ABM campaigns, content marketing, presentation decks, and.

Palo Alto, California, US

Plume is the creator of the world's first SaaS and AI-driven experience platform for Consumers, Communications Service Providers (CSPs) and their subscribers, enabling the rapid delivery of new services for smart homes, small businesses, and beyond at massive scale. Deployed in more than 40 million homes globally, and managing more than 1.6 billion devices.

Palo Alto, California, US

Led the global growth marketing practice targeting CSPs. Designed, developed and executed insights-driven one-to-many, one-to-few and one-to-one ABM strategies to drive growth within the managed WiFi services market.

Boston, MA, US

An invitation-only organization for senior-level communications and public relations executives.

Radnor, PA, US

Founding member of executive leadership team responsible for GTM execution for the leading personalized mobile engagement SaaS company supporting 50M+ end users. Designed business-building marketing programs that accelerated revenue growth to 40% per annum.-Expanded the marketing function to a scalable, value-added growth engine with measurable revenue.

New York, New York, US

Directed all global marketing and business development for Citi's fastest growing division, Citi Prepaid Services (formerly Ecount). Led the effort to rebrand the company to Citi Prepaid Services following Ecount's acquisition in 2007. Developed marketing strategies to support the company's 60% YOY growth.

The recognized leader in the corporate prepaid card industry, Ecount helped shift millions of corporate payments from paper checks to branded, high-impact prepaid cards. Upon its sale to Citi in 2007, Ecount had developed a multi-lingual, multi-currency platform, and was issuing more than 40MM cards and over $4B per year to nearly 2,000 clients across 4.

Boston, MA, US

• GlaxoSmithKline (alli):
• Developed 360 marketing communications plan to increase Brand familiarity and drive trial during product’s launch year, with particular emphasis on peak weight loss seasons
• Guided creative process in order to ensure proper execution of Brand objectives
• Managed multi-million dollar production and media budgets➢ 70% brand awareness; strongest unaided awareness of any OTC pill➢ 2 million+ users➢ $8MM sales per week; $155MM during first 5 weeks on shelf➢ #1 GSK Consumer.
• Pitched and won the business in January 2006
• Led marketing strategy to re-ignite Brand with a dated image, in a highly congested category with a single voice

Boston, MA, US

• Volkswagen of America:
• Developed product positioning, Brand advertising objectives, strategies and tactics to be executed nationally, and delivered to Regional Marketing Managers and Dealer Associations for the launch of the 2005 redesigned.
• Managed Brand’s first dedicated LGBT diversity campaign
• Identified impactful media vehicles, consumer insights, Brand partnerships and viral components to drive the effectiveness of the VW Brand Communications Platforms and messaging deliveries
• Led consumer insights and competitive intelligence initiatives
• Managed related event sponsorship, strategic alliance, and branded entertainment activity, including annual Sundance Film Festival➢ Industry’s #1 recognized tagline “Drivers Wanted”➢ 11 EFFIEs for effectiveness in.

Boston, MA, US

National Brand advertising for Volkswagen of America

Bsba, French And Marketing

Marketing, Art History, French History