Led the reconceptualization and launch of the company's go-to-market strategy, including brand positioning, messaging, sales enablement, and growth marketing initiatives. Spearheaded the development and execution of key product marketing and sales materials, encompassing website design, demand gen & ABM campaigns, content marketing, presentation decks, and executive reporting. SkySafe is a global leader in scalable networks of drone-detection sensors, offering Drone Detection, Tracking, and Identification (DTI) as a Service (DDaaS). Tested and validated by the FAA, SkySafe's technology is vetted and approved for ensuring airspace safety and security and world-class drone forensics capabilities. Its cloud-based platform, the most comprehensive on the market, provides real-time and historical UAS identification, activity tracking and telemetry data for teams responsible for protecting cities, infrastructure, the public, and campuses.

Plume is the creator of the world's first SaaS and AI-driven experience platform for Consumers, Communications Service Providers (CSPs) and their subscribers, enabling the rapid delivery of new services for smart homes, small businesses, and beyond at massive scale. Deployed in more than 40 million homes globally, and managing more than 1.6 billion devices it is the only open and hardware-independent, cloud-controlled solution for the smart home.

Led the global growth marketing practice targeting CSPs. Designed, developed and executed insights-driven one-to-many, one-to-few and one-to-one ABM strategies to drive growth within the managed WiFi services market.

An invitation-only organization for senior-level communications and public relations executives.

Founding member of executive leadership team responsible for GTM execution for the leading personalized mobile engagement SaaS company supporting 50M+ end users. Designed business-building marketing programs that accelerated revenue growth to 40% per annum.-Expanded the marketing function to a scalable, value-added growth engine with measurable revenue impact -Designed, executed and optimized a revenue-impact demand gen machine from the ground up that increased qualified leads 196% YoY, directly contributing 69% of the company’s total ARR -Enacted an intensified focus on weekly sales and marketing activities to prepare company for next stage of growth -Established the analyst relations function, resulting in coverage by Gartner, Ovum, and Celent and being named a Gartner Cool Vendor-"Right hand" to the CEO in driving a secondary investment process, resulting in $30 million in growth capital investment from LLR Partners -Provided strategic oversight of the end-to-end digital customer experience for leading brands including Comcast, Independence Blue Cross, and Citizens Bank.

Directed all global marketing and business development for Citi's fastest growing division, Citi Prepaid Services (formerly Ecount). Led the effort to rebrand the company to Citi Prepaid Services following Ecount's acquisition in 2007. Developed marketing strategies to support the company's 60% YOY growth.

The recognized leader in the corporate prepaid card industry, Ecount helped shift millions of corporate payments from paper checks to branded, high-impact prepaid cards. Upon its sale to Citi in 2007, Ecount had developed a multi-lingual, multi-currency platform, and was issuing more than 40MM cards and over $4B per year to nearly 2,000 clients across 4 continents.

GlaxoSmithKline (alli):• Developed 360 marketing communications plan to increase Brand familiarity and drive trial during product’s launch year, with particular emphasis on peak weight loss seasons• Guided creative process in order to ensure proper execution of Brand objectives• Managed multi-million dollar production and media budgets➢ 70% brand awareness; strongest unaided awareness of any OTC pill➢ 2 million+ users➢ $8MM sales per week; $155MM during first 5 weeks on shelf➢ #1 GSK Consumer Healthcare Brand➢ #7 over the counter product in the US➢ Ad Age Top 50 MarketerLee Jeans (VF Brands):• Pitched and won the business in January 2006• Led marketing strategy to re-ignite Brand with a dated image, in a highly congested category with a single voice• Used key consumer insights and competitive intelligence to influence communications platform; obtaining market share from Levi’s was key to success➢ Lee Jeans experienced growth for the first time in 5 years➢ Gained market share at the National Chain level; surpassed Levi’s sales for the first time➢ 43% increase in unit sales at the market level, exceeding market growth rate of 36.9%➢ Unit sales increased by 53.4% vs. YAG, outperforming the market Other account work: Hasbro Games, Lumene Cosmetics and new business development

Volkswagen of America:• Developed product positioning, Brand advertising objectives, strategies and tactics to be executed nationally, and delivered to Regional Marketing Managers and Dealer Associations for the launch of the 2005 redesigned VW Jetta and the new Touareg models • Managed Brand’s first dedicated LGBT diversity campaign• Identified impactful media vehicles, consumer insights, Brand partnerships and viral components to drive the effectiveness of the VW Brand Communications Platforms and messaging deliveries• Led consumer insights and competitive intelligence initiatives• Managed related event sponsorship, strategic alliance, and branded entertainment activity, including annual Sundance Film Festival➢ Industry’s #1 recognized tagline “Drivers Wanted”➢ 11 EFFIEs for effectiveness in advertising ➢ #1 Creative Campaign in the world (Gunn Report)➢ Purchase consideration +225%➢ Brand awareness +170%➢ Brand opinion +73%

National Brand advertising for Volkswagen of America