- Researched and presented material to develop comprehensive understanding of competitor pricing, products, technology, and positioning.- Developed comprehensive presentation and guide to enhance understanding of company products for internal and external audiences.- Coordinated development of value model to drive customer acquisition and retention.

- Developed and implemented company’s e-mail marketing strategy from the ground up, maintaining open rates consistently over 20%.- Developed and implemented targeted social media strategy to reach key influencers in industry that resulted in 26% increase in engagement.- Managed marketing, public relations, and internal communications during company merger.- Established weekly reporting and analytics guidelines to consistently monitor digital marketing success.- Created and managed training and orientation materials for all company marketing efforts.

- Directed all Public Relations efforts for two clients, including market research and press outreach.- Consulted clients on successful product launch, go-to-market strategy, and marketing plan.- Principal “Ghostwriter”/Editor of a high-profile client's book.

- Editor-in-Chief of daily, weekly, and monthly e-newsletters sent to over 75,000 people worldwide.- Managed expansion of subscriber lists by over 50%.

- Coordinated behind-the-scenes set logistics for cast, crew, and support teams for radio and television programs.- Orchestrated VIP/Guest relations for on-air radio/television guests.- Supervised audience organization and logistics for live television broadcasts.