My areas of professional expertise center on growing client relationships and developing creative content for marketing campaigns. My background in journalism, coupled with 20 years of hands-on PR and marketing communications leadership, set the foundation for my success in creating innovative and cutting-edge programs for clients. My background in marketing communications focuses on determining a persuasive story for a campaign and then creating original content for marketing materials. I enjoy developing client relationships and have worked with high-profile clients on a global scale. Among the notables, I provided strategic counsel to brands including Colgate-Palmolive, Procter & Gamble, Panasonic, Rubbermaid, Hasbro, Playskool, Duracell, Mattel, Milton Bradley, and Parker Brothers. My mission is to ensure business alignment with corporate goals by managing tight timelines, budgets, and deliverables while collaborating with marketing and development teams.As a marketing communications professional, I have experience with all aspects of campaign development including planning, media strategy, event management, messaging, measurement, and spokesperson/celebrity procurement. Leveraging my strong writing, editing, and marketing background, I can quickly assess client requirements, create project plans, and deliver high-quality and impactful marketing solutions.My love of learning and my talent for relationship management are central to my success. Over the course of my career, I am proud to have worked with talented teams that are equally as committed to excellence as I am. Areas of SpecialtyBrand ManagementBrand BuildingBroadcast and Print OutletsCreative Digital ContentClient RelationshipDigital Marketing CommunicationsEvents ManagementMedia RelationsPromotionsPublic RelationsSocial Media StrategyROI Assessment