Senior Manager, Marketing Technology
Current• Responsible for deployment of the e-commerce platform used for student enrollment for WorldStrides K12 B2C programs, overseeing the CRM and enrollment system for more than 63k students across 35+ product lines on an annual basis.• Heavily supported the integration of three WorldStrides product lines into the K12 CRM.• Cross-functional liaison for the IT Development Team. Responsible for gathering business requirements and translating complex technical concepts into digestible information for non-technical stakeholders.• Project manage and oversee the creation and launch of post-enrollment forms simultaneously across product lines. Streamline post-enrollment forms across product lines for process and collection efficiency.• Understanding of HIPPA requirements, privacy, and PII by state while responsible for the collection of medical forms, travel information, and assumption of risk, release of claims and hold harmless agreements for 63K students annually. • Coordinate with sales, finance, and IT monthly to reconcile 63K student enrollments across 35+ programs for financial close.• Accountable for creating development projects, stories, and epics leveraging JIRA, seeing development projects from inception to execution, and playing a critical role in testing.• Deploy system-wide regression testing for Microsoft Dynamics during bi-annual system upgrades, as well as multiple environment regression testing for any major code push.• Drive business transformation through operational improvements by identifying and resolving weaknesses in business practices. Quickly and objectively diagnose challenges, anticipate outcomes, and execute innovative strategic solutions.• Continuously optimize processes to improve operational performance and time to market. Streamline operations and identify solutions to complex business challenges.• Serve as a technology and resource expert, responsible for training the WorldStrides K12 business unit on Dynamics 365 CRM.