VP of Product in Maopao Business Division

Founder of Meizhouliu.com.Building the team and directing the project.Successfully sold the company to duzhoumo.com at Oct.2015.

Senoir product manager of open.ctrip.com and www.hhtravel.com.

Based on the parent company strategic objectives of online distribution market, having developed an online hotel booking platform – lesuke.com. Leading the work of target user analysis, competitor analysis, product design (including architecture and interaction design), internal and external requirements collection and analysis, and development tracking. According to data tracking, guiding the optimization of product, and increasing the conversion rate by 3 times.According to the market situation and the team resource, establishing lesuke iPhone and Android apps with a magazine style user interface to achieve the “strong guiding and recommending” product target, so as to form a differential competition from the similar products and getting specific users. Leading the architecture and design of the apps. Promoting the progress of the project. Converging outsourcing teams and local teams.Building up and managing the product and UED team. Formulating the product design process and standard, promoting the Scrum agile development methods so as to improve the product designs and the speed and quality in developing products.

Being the Senior Product Consultant of China Mobile Internet Business Unit. Providing consultant work for the China Mobile’s social networking product (139.com), including product feasibility analysis, product strategy recommendations, target user analysis, product User Experience guiding, etc. Deeply involved in the new vision of the 139.com and the mobile app, including the architecture, feature, user interface, etc. Proposing a new social networking platform product, which is more suitable for the China Mobile: making the mobile phone number as the common internet user ID through the Open API to get through the third-party social network based on the phone contacts, integrating the third-party SNS’s relationships, and unifying the information receiving and distributing.Taking overall responsibility for the development and operation of the new version mobile photo album product (including website and mobile apps) which is based on the China Mobile’s cloud storage, connects the 139.com, and integrates the LBS product. Defining the target users and the architecture of the product. Building up the product team and the R&D team of over 20 people. Leading a UED team of product managers. Managing the developing progress. Responsible for communicating and coordinating with related product teams. Cooperating with the operation team, and optimizing the product according to the requirements from the operation teams.

Based on the concept of mobile media platform, leading products 3GTV (including WAP portal, iPhone apps, etc.) and the content operations, which get over 1,000,000 paying users, PV 300,000/day from 2009/02 (product releasing) to 2010/01. Responsible for the other cooperation platforms’ related products design, communicating and collaborating. Establishing the powerful media management system, by which the media content can be managed and tracked, realizing the operating mode of centralized control and multi-channel distribution.Building up and managing a product and editor team of over 30 people. Establishing a system of management of the product department and the editor department. Fostering several core member to the company.

As the founder, establishing ourpod.cn company which provides video service for the forum, BBS, Blog, etc. From 2006/3 to 2007/1, ourPod got over 100,000 registered users, had video views over 60,000/day, and video uploaded over 500/day (of which more than 40% are original video). But for lack of investment, the product was shut down.