Design and implement business strategies, plans and proceduresSet comprehensive goals for performance and growthEstablish policies that promote company culture and visionOversee daily operations of the company and the work of various agency teamsLead employees to encourage maximum performance and dedicationEvaluate performance by analyzing and interpreting data and metricsWrite and submit reports to the CEO in all matters of importanceManage relationships with partners/vendors

• Collaborate with stakeholders to document project scope, deliverables, goals, risks, blockers, success measures, and estimated resources needed.• Ensure that projects remain in-scope and meet budgetary, scheduling, and quality requirements.• Assists in business development efforts to create project proposals, RFPs, estimates, and schedules.• Plans and leads status review meetings, which may include internal team members, vendors, and customers.• Responsible for training, managing and motivating the agency team, as well as resolving team conflicts.• Recommends and manages research that will aid in the consumer insight-gathering and strategic process• Participates and leads in strategy development for clients and new business;• Presents insights/implications/opportunities in client and new business;• Collaborate with media strategy to develop media plans;• Presents insights/implications/opportunities in client and new business;• Identify and assist in building new service offerings in relation to digital marketing;

Top of Search is a leading SEO company in Austin, Texas, focusing on driving customers to Small Businesses all over the country through the effective use of Content, Social Media and Social Media Optimization. The aim of our SEO Company is to place your business on the first page of Google for the most relevant queries related to their activity. We work in full union with our customers. Your profitability is our satisfaction, try our services and watch your business grow. It doesn’t matter if you have a blog, an online store, a corporate website or any other project in hand; the only way to get customers is still to come in the top positions of search. Our Austin SEO company got your business to the first page of Google for many relevant keywords for your business that you end up providing a high volume of traffic, customers and profits. In the time you get it you will see the number of conversions starts shooting at the same rate that makes profits.

Strategic Responsibilities* Work with clients to identify goals and work to develop strategies to achieve their goals.* Coordinate an integrated approach of strategies across multiple channels by discouraging siloed channels and encouraging collaboration.* Manage a team of associates to execute and achieve goals while developing their skills in other disciplines to create redundancy.* Scaled Paid Media Ad Spend management from $80k to $1.2M per annum in less than 6 months by developing repeatable processes, hiring staff and testing strategies.* Effectively transitioned team to remote work while maintaining client expectations, employee training and hiring goals.Search Engine Optimization (SEO)* Performing keyword research in sync with the client’s business goals in order to optimize the prevailing content and discover new opportunities.*Consult with internal UX designers to develop a strong design that works best for both SEO, UX and A11Y needs.*Research, develop and implement strategies for content development to further aid SEO and client goals.*Research, develop and recommend site URL architecture for website development projects ranging from 30-1,000+ unique pages.* Monitor web analytics dashboards, reports, and key reporting tools, and mark the key areas of importance according to the client goalsPaid Media* Research, develop and implement advanced strategies for client accounts across multiple paid media strategies. This includes competitive analysis, keyword research, ad copy development and testing, bid optimization as well as numerous micro-optimizations.* Implement, manage and optimize the strategy across client accounts to ensure client goals are met or exceeded each month.* Perform frequent analysis of client campaigns including bid optimization, utilizing our bidding analysis platform, account segmentation, keyword analysis or other ad hoc analysis.

Internet Sales Director for Sames Bastrop Chrysler Dodge Jeep Ram in Bastrop, Texas

Developed brand guidelines, created a voice and ensured consistency across all marketing channels.Coordinated with in-house and outside vendors to ensure multi-faceted campaigns were being completed with efficiency and consistency.Coordinated with legal and corporate entities to ensure advertising was in compliance with laws, regulations, and corporate standards.Performed vendor reviews and implemented benchmarks on specific KPI's which resulted in exponential growth in reach, leads, and sales while decreasing the department's budget by 6%. This is best exemplified below.• Increased Facebook impressions by nearly 2,500% in 6 months to ~475,000 / month• Developed Facebook into the 2nd largest lead source by volume (3rd lowest cost per lead)• Repaired online reputation from a 3.2 average to a 4.4 average• Increased website conversions by 25.7% Quarter over QuarterCoordinated and lead frequent events that resulted in national exposure in trade publications such as Automotive News’ Best Practices Column along with being covered in local community newspapers and being recognized by local civic leaders.

Prioritized and tracked time schedules of multiple projects of varying degrees of difficulty and budget.Committed to being highly detail oriented while maintaining accurate and efficient workflow in a high-speed environmentDeveloped strategies to track projects more effectively to ensure on-time delivery.Implemented fail-safe strategies to ensure the team could continue production in the absence of a member.