Baptiste Le Gal Email & Phone Number

Singapore

Singapore

Explora Project is a life-changing experience agency specialized in adventure travels and extreme expeditions. Surviving, crossing, enriching communities.

Singapore

After more than seven years on Lazada Business side, time to support our tech platform via People and our organization & culture levers!

Singapore

Bangkok Metropolitan Area, Thailand

Bangkok, Thailand

Lazada SEA: (Malaysia, Thailand, Vietnam, Indonesia, Philippines) & Lamido SEA (Vietnam, Indonesia, Philippines, Malaysia)➢ Manage Search and Display teams (14 people) and optimize multi-million USD budgets of Pay-Per-Click & RTB (Real Time Bidding) campaigns to achieve venture KPIs in terms of orders, revenue, new customers, margin and customer life time value.➢ Coordinate product tech development for all Marketing channels. ➢ Negotiated partnership with first tier brands for co-marketing services across the region with dedicated tracking and custom campaign management objectives (brand awareness, product launch, e-Commerce growth...)

Singapore, Southeast Asia Headquarter

➢ Create the online marketing strategies to penetrate local markets for Zalora (Fashion in 8 countries), Foodpanda (Food delivery in 9 countries) and Lazada (Online Retail in 5 countries) on Google AdWords CPC Campaigns.➢ Implementation of Google Adwords Marketing Train Local Teams (25 people) to online search marketing channel optimization and Web Analytics.➢ @ Lazada - Manage SEM department: 12 people across South East Asia (Malaysia, Thailand, Vietnam, Indonesia, the Philippines). Optimize multi-million USD budget of Pay-Per-Click campaigns to achieve venture KPIs in terms of orders, revenue, and margin.

Singapore, Sea Headquarter

➢ Country Manager for Lazada Malaysia (250 employees) – Manage online activities: SEO (2 people), Facebook (3 people), Display PPC (3 people), and SEM (4 people) marketing campaigns. In eight weeks: Revenue x6, CPA /6.➢ Ongoing team management to foster skills. Implement new online marketing search features and improve on-site conversion rate and conduct test procedures top optimize Ad copies.

➢ Website Management, update in ergonomic design and SEO, radio advertisement campaign and AdWords ➢ Business Development : Prospecting Tour Operators and designing new packages deals with partners to increase AT and to maximize occupation rate during low season (+20%) and CRM operations: questionnaires, e-mailing.➢ Project Management : Coordinate the new fully integrated online and offline rental management solution. Analyse current process and Optimise it. Establish the book of specification, selection of the solution, Implantation, Formation, and Performance feedback tracking tools.

Région De Paris, France

➢ Category Management : Report and Analysis of weekly sales mix (SAP/BW), Forecast analysis and Menu Engineering creation.➢ Operational Marketing : Preparation and Rollout of Campaigns, Incentives Management, Benchmark, and Strategic Recommendation reports. ➢ Online Development Strategy : Creating and editing a new website (CMS Interface). http://www.starbucks.fr

➢ Finance : Cost Control, Reporting, Balance Sheet Forecast, Invoicing➢ Lobbying: Communication initiatives for Optical Fibre and UMTS expansion➢ Marketing: Radio advertisement, Newsletter, Communication, User Book

Preparing and Checking surveysDraw conclusive reports and presentations after data collection.

Master, Management And Political Sciences

Activities and Societies: Xi Alpha Pi Fraternity: Marketing Vice-president (Public Relation Manager), Risk Management and Awareness Chair.

Master, Msc Corporate Management And International Affairs

Activities and Societies: President of the Sorbonne International student society, Certificate delivered by the "French Foreign Trade.

Bachelor, International Business

Licence, Economics