Benoît Lekeu Email & Phone Number

Brussels, BE

Wavre, Région Wallonne, Belgique

Belgium

Offering the benefit of my know-how and 25 years experience in Business Development & Operations Management.Key Domains:- Leveraging automotive / mobility expertise & network strategy.- Business development, operations management, sales & marketing.- Growth strategies & coaching for organizational performance.- Implementation of cross-functional strategic.

Belgium

╶ Led the Retail Marketing team, ensuring efficient, consistent, and optimized deployment of national marketing actions for sales and after-sales. Implemented a global customer journey strategy.╶ Developed cross-functional marketing activities in collaboration with the dealer network and the importer's marketing departments.Key Achievements:> Transformed.

Belgium

Reoriented the organization's goals, integrating it into D'Ieteren and successfully transitioning it to the Sport and Lifestyle branches for VW and Audi.

Kortrijk, Gent, Hasselt, Namur, Hainaut

• Development and coordination of the dealership network for the brands of the Volkswagen Group (Volkswagen, Volkswagen Commercial Vehicles, Skoda, SEAT/Cupra and Audi).
• Coordination and implementation of the Market Area Strategy.Key Achievements:Participation to the construction of the future dealership network (sales & after-sales), pursuing common objectives shared by D'Ieteren Auto.

Antwerpen & Wallonia

• Development and coordination of the dealership network (sales & after-sales) for the VW Group brands.
• Implementation of policies and guidelines of the VW Group brands.Key Achievements:> Ensured coherence, validity, and profitability of network investments, preparing for subsequent roles and network reorganization.

Brussels, Namur, Brabant Wallon

• Coordination and follow up of the sales and marketing activities for a dedicated region of the Volkswagen dealer network.
• Implementation of policies and guidelines of the brand.
• Launch of the RSE (Retail Sales Excellence) program.
• Coordination of the commercial activities for the brands of the Volkswagen Group of the dedicated region.Key Achievements:> Improved performance by 20% in the sales territory through trust-building and objective KPI.

Belgium

Audit, definition & implementation of the Marketing & Communication strategy for D'Ieteren Sport (Distributor of Yamaha Motor products, MBK, Capelli and Zodiac boats, MC accessories as Dainese, AGV, MDS, Diesel, Sidi, Kappa, etc…).Key Achievements:> Centralized marketing activities into a single department, establishing a coherent marketing strategy and.

Belgium

╶ Served as the spokesperson for automotive, financial, and lifestyle media.╶ Managed internal and external communications and developed a press & media website.Key Achievements:> Enhanced Audi's visibility by implementing an online communication method, significantly increasing the brand's press communication value.

Bruxelles Et Périphérie

Conducted market research and geomarketing for VW Group brands, analyzing statistics related to the Belgian Market.Key Achievements:> Implemented structured reporting and market tracking tools, providing comprehensive market insights to adapt commercial strategies.

University Degree, Commercial And International Relations, Cum Laude

Activities and Societies: Jones Lang Wotton

Bachelor, Marketing & Distribution, Cum Laude

Activities and Societies: Polti s.a.