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Full Service Salon and Wellness Spa featuring both Women and Men's services. Follow us at www.jonricspaatl.comBusiness and Marketing Strategist. Virtual Assistance and Event Planning Authority

Solutions provider to retailers throughout the U.S. whose desire is to reach multicultural consumers. Offer a 360° approach via relevant print and digital media and multicultural events. Utilize granular insight and analyses to drive effectiveness and efficiency in speaking to African American, Hispanic and Asian consumers right where they are.

2010 - 2012: Managed community initiatives and cause-related shopper marketing initiatives. Tasks included strategic development, financial planning agency relations, project management, execution and post analysis.2008 - 2010: Translated multicultural business opportunities into volume driving shopper marketing initiatives within Food class of trade by evaluating shopper trends and behaviors, competitive landscapes and channel shifting 2006 - 2008: National BDM for Hispanic Brands (Fabuloso and Suavitel) managing seven direct reports. Tasks included the development and execution of brand-specific and multi-brand programs across all classes of trade

•Provided input to development of Category Business Plans and category perspective into Customer Level Business Plans. •Developed tactics aligned to corporate category strategies. •Post analyzes/assess previous plans, strategies, tactics, and initiatives for assigned customer group. •Established and maintains relationships with Customer Teams to facilitate understanding and effective Category/Customer Management at Customer Level. •Collaborated with Customer Business Managers to ensure Category aligned execution. •Analyzed business through data "mining" and close contact with Field Sales, via monitoring and tracking key performance scorecard metrics •Led sales planning process for customer groups. Previews and approves sales plans for customer groups entering into market reviews. •Provided key input to demand forecast and sales financial forecasts. •Managed ad-hoc Category request and projects as necessary