Assist Eunkyu Lee, professor and Head of Marketing Department for three of his Online MBA sections in the course "Strategic Brand Management"

Hired by Imajion CEO to analyze the initial growth of Imajion and offer management-related recommendations that help the firm strengthen its position as the Virtual Reality services leader in the upstate NY real estate industry. The key objective of the engagement was to identify internal and external opportunities and problems and in cooperation with the client develop solutions that would add value to Imajion and its clients. Deliverables included:1. Product Mix feasibility test – A cost-benefit analysis of Imajions current offerings2. Organizational culture and human resource needs - Clearly defined the organizational structure of the firm and analyzed the human resource needs of Imajion in the upcoming months3. Financial metrics and benchmarks – Understand the businesses financial health and develop benchmarks and key performance indicators that the firm can use to track its health and growth4. Outreach strategy – Understand the mediums which the target markets utilize and find new ways of reaching potential clients effectively5. Sales plan - A detailed inbound marketing plan and useful sales deck materials

Responsibilities included:- Researching and developing clients- Developing innovating and relevant sales and marketing collateral for client meetings (PowerPoint, case studies and one-sheet creations)- Identifying contacts and setting appointments- Qualifying potential prospects and opportunity- Moderating and Participating in client conference calls

• Developed the business model for DCO's US expansion strategy primarily focused on Prince Coffee House shops and Prince Coffee products• Worked closely with DCO Kosovo management on key strategic initiatives including U.S. pricing strategies, re-instating fiscal controls, designing a balanced budget, and fundraising.• Won the 1010 WINS Small Business Grant Challenge in NY City, a Pitch-competition that validated the concept of the developed business model.• Maintained several official contacts with representatives of the NYC municipality regarding local sourcing, employment benefits, and expansion opportunities for Prince Coffee shops in the other boroughs of the city, especially in the downtown Manhattan area.• Successfully applied and received the license for expanding the current Coffee Shop in the sidewalk area in Arthur Avenue, Bronx.• Effectively managed the flow of material within the Bronx Coffee Shop; process orders, post receipts and handle shipping request, maintain inventory levels, and identify obsolescence risks• Obtained significant insights on the opportunity cost of its pastry products that led to a change in strategy and tighter cost-control• Reviewed vendor contracts and reduced liabilities, questioned buying strategies and unit costs.Job Responsibilities• Gather and evaluate data to quantify trends in the coffee and coffee shop industries in the U.S.• Develop a new competitive strategy to grow the DCO NYC Brand regionally• Analyze the distribution channels in which DCO sells its product through (Retail, Wholesale and B2B) and create a targeting approach for each• Help complete Prince Coffee Shop business plan and branding strategy for the U.S. market• Support Head of U.S. operations in managing supplier relationships, supervise daily logistics, and assist in important business development efforts

• Developed all of the projects for Communications Development Associates (CDA), a division of MDA, turning it into the highest yielding department in the firm• Involved in increasing the bid-to-win ratio of the project development division through reforming the project writing approaches, internal processes, and standardizing important logistical procedures.• Scored a 75% personal capture ratio , earning MDA over €570,000 turnover in 2014 through developing winning communication projects for major organizations such as EU, World Bank, and the Kosovo Government.Some of the main responsibilities included:- Plan and write technical project proposals for potential projects for all clients of MDA- Developing business plans, reports and concept notes- Project budgeting- Overseeing methodological aspect of the project- Extensive market researching

• Researched the consultancy market in Kosovo and analyzed the relative position of the firm in the sector;• Led a team of three in conducting in-house and on the field research for evaluating the firm’s competition, investigating market activity and assessing future trends; • Implemented recommendations of the report led to better internal communication, new products, and increased customer satisfaction, evident in the firm’s 15.8% increase in annual turnover. Direct report to the CEO.Other important responsibilities included:- Helped design methodologies and samples for research projects/reports/activities;- Aid in coordinating & implementing research activities;- Produce written, tabular & visual materials for other research reports;- Assist Head of Divisions in planning accurately the activities /services they need to undertake to perform business strategies.

• Ran 40 social and academic events and projects, managing a staff of 20 and serving more than 500 students for the 2013-14 Academic Year

• Led a team of 30 in organizing the first university-level TEDx conference in Kosovo• Oversaw the implementation of every organizational aspect of the project

• Assigned to establish a new identity for the University Library by initiating various types of outreach activities with the support of the Library staff. • Facilitated the management of the media coverage of the Library in its external instruments including its section in the AUK official website and social media, i.e. Facebook, Twitter and Flickr.• Branded the image of the library, designed all of its current promotional and informational materials using Adobe Suite and CorelDraw and initiated the majority of the campaign activities. • Communicated with the other departments in AUK and synchronized the library’s activities in all fields.