Blessie Cruz

Blessie Cruz Email and Phone Number

Vice President and Business Unit Head for Retail @ 2GO Group, Inc.
Metro Manila, Philippines
Blessie Cruz's Location
Metro Manila, Philippines, Philippines
Blessie Cruz's Contact Details

Blessie Cruz work email

Blessie Cruz personal email

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About Blessie Cruz

Dynamic Marketing Leader with Two Decades of Experience Driving Brand SuccessAbout Me:With a passion for building brands and driving market share, I've dedicated over 20 years to mastering the art of marketing, branding, and partnerships. My expertise extends beyond the Philippine market, where I've successfully expanded brand presence and recognition in international markets, notably Japan, Korea, Australia, and Dubai.Expertise Highlights:Strategic Brand Development: Proven track record in crafting and executing strategies that elevate brand awareness and recognition across diverse markets and customer segments.Global Market Penetration: Successfully launched and positioned brands in international markets, leveraging cultural insights and market trends to drive engagement and loyalty.Partnership & Collaboration: Adept at forging strategic partnerships and alliances that amplify brand reach and influence, fostering mutual growth and success.Effective Communication: Talent for developing and delivering compelling brand messaging that resonates with audiences, driving brand affinity and loyalty.Career Milestones:Spearheaded groundbreaking marketing campaigns that propelled brands to domestic market leadership positions.Led cross-functional teams to achieve key business objectives and exceed targets in highly competitive markets.Established a reputation for innovation and creativity, consistently delivering impactful marketing initiatives that drive brand differentiation and growth.Recognized for my ability to navigate complex market landscapes and adapt strategies to changing consumer behaviors and market dynamics.Vision for the Future:As the marketing landscape continues to evolve, I remain committed to driving innovation and delivering results that exceed expectations. I'm excited to leverage my extensive experience and expertise to tackle new challenges, forge strategic partnerships, and position brands for sustained success and market leadership in an ever-changing global marketplace.

Blessie Cruz's Current Company Details
2GO Group, Inc.

2Go Group, Inc.

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Vice President and Business Unit Head for Retail
Metro Manila, Philippines
Website:
2go.com.ph
Employees:
1915
Blessie Cruz Work Experience Details
  • 2Go Group, Inc.
    Vice President And Business Unit Head For Retail
    2Go Group, Inc.
    Metro Manila, Philippines
  • 2Go Group, Inc.
    Business Unit Head For Retail
    2Go Group, Inc. Jan 2024 - Present
    Pasay City, Metro Manila, Ph
    As the Business Unit Head of Retail, I lead with a strategic focus on maximizing profitability across our extensive network of nearly 3000 stores and partner channels. With a keen eye for market trends and consumer behavior, I drive the implementation of innovative digital channels to enhance our retail presence and capture new opportunities in the digital landscape.Managing a diverse team of close to 200 employees, I foster a culture of collaboration, accountability, and excellence. My leadership ensures efficient operations, effective resource allocation, and continuous improvement initiatives to drive growth and enhance the customer experience.Key Responsibilities:Strategic Planning: Develop and execute comprehensive strategies to optimize profitability and market share in the retail sector.Financial Management: Oversee budgeting, forecasting, and financial analysis to drive revenue growth and cost efficiency.Store Operations: Provide oversight and guidance to ensure consistent operational excellence across all retail locations.Partner Relations: Cultivate and nurture relationships with strategic partners to expand our retail footprint and drive mutual success.Digital Transformation: Lead the integration of digital channels and technologies to enhance customer engagement and drive sales growth.Talent Development: Recruit, train, and mentor a high-performing team to deliver exceptional results and drive organizational success.Performance Monitoring: Implement KPIs and metrics to track performance, identify areas for improvement, and drive continuous optimization.Risk Management: Proactively assess and mitigate risks to safeguard business operations and ensure compliance with regulatory requirements.
  • 2Go Group, Inc.
    Senior Assistant Vp/Group Head For Marketing
    2Go Group, Inc. Nov 2019 - Apr 2024
    Pasay City, Metro Manila, Ph
    •Leads the Group marketing team across different business units on a day to day basis to help achieve commercial objectives •Works with SMIC, COO and CEO on delivering annual marketing plan with the objective to build brand relevancy, strategies conversions and products differentiations. •Strategizes and implements communication opportunities to widen reach, upsell products and services. •Champions the marketing initiatives with team and key stakeholders across 2GO Group. •Assists the CEO with official communications and development of a world class, agile Marketing Team.
  • Klook
    Head - Partnerships & Campaigns
    Klook Jul 2019 - Dec 2019
    Hong Kong, Hk
    •Devised and implemented partnership campaigns and reported partnership marketing results. •Developed ideas for hypergrowth and oversaw execution at the tactical level by managing campaigns. •Collaborated with cross regional business groups and functional areas to deliver high impact partnership projects.
  • Cebu Pacific Air
    Director For Marketing
    Cebu Pacific Air Oct 2014 - Jun 2019
    Pasay City, Metro Manila, Ph
    •Managed digital, international and promotions teams which covers 60+ destinations for brand building and revenue generating initiatives for the company•Worked with regional branch offices, third party contractors to serve the growing needs of the market. •Positioned brand as an innovator in the social media landscape of the Philippines. •Developed integrated marketing communication and media strategies to address business needs. Hinged recommendations on consumer insights and supported by media rationale.•Oversaw all traditional media, digital and below-the-line activities of the brands to ensure strategy is followed and executions are implemented seamlessly.
  • Cebu Pacific Air
    Marketing Promotions Manager
    Cebu Pacific Air 2008 - Sep 2014
    Pasay City, Metro Manila, Ph
    Directed creative agency impactful yet cost-effective TV, Print, Radio and Online advertising materials based on approved advertising strategy. Coordinated with all concerned units on the execution of media plans.Activated partnerships with different tourism boards, local government units and corporate entities based on approved partnerships strategy. Assisted in monitoring the proper implementation of CEB brand guidelines. Highlights: Consistent in the list of top 10 brands in the Philippines SOV is always > SOI Top of mind airline partner for collaborations
  • Cebu Pacific Air
    Events & Sponsorships Specialist
    Cebu Pacific Air Jan 2004 - Mar 2007
    Pasay City, Metro Manila, Ph
    1. Evaluated and make recommendations on sponsorship proposals 2. Managed and coordinated corporate sponsored events3. Worked closely with Corporate Communications and Advertising to ensure that projects are in sync with the airline’s strategy

Blessie Cruz Skills

Advertising Marketing Strategy Marketing Communications Market Planning Digital Marketing Online Marketing Social Media Marketing Marketing Event Management Online Advertising Management Airlines Competitive Analysis Aviation Brand Development Market Research Email Marketing Corporate Communications E Commerce Event Planning Commercial Aviation Strategic Planning Marketing Management Integrated Marketing Brand Management Account Management New Business Development Business Development Negotiation Product Marketing

Blessie Cruz Education Details

  • De La Salle University
    De La Salle University
    General
  • De La Salle-College Of Saint Benilde
    De La Salle-College Of Saint Benilde
    Events Management

Frequently Asked Questions about Blessie Cruz

What company does Blessie Cruz work for?

Blessie Cruz works for 2go Group, Inc.

What is Blessie Cruz's role at the current company?

Blessie Cruz's current role is Vice President and Business Unit Head for Retail.

What is Blessie Cruz's email address?

Blessie Cruz's email address is bl****@****air.com

What is Blessie Cruz's direct phone number?

Blessie Cruz's direct phone number is +63280*****

What schools did Blessie Cruz attend?

Blessie Cruz attended De La Salle University, De La Salle-College Of Saint Benilde.

What skills is Blessie Cruz known for?

Blessie Cruz has skills like Advertising, Marketing Strategy, Marketing Communications, Market Planning, Digital Marketing, Online Marketing, Social Media Marketing, Marketing, Event Management, Online Advertising, Management, Airlines.

Who are Blessie Cruz's colleagues?

Blessie Cruz's colleagues are Maria Elma Benatiro, Randy Diaz Cotillar, Richard T., Mona Soriano-Gomez, Jose Marie Diaz, Gabriel Sebastian Canlas, Kenthjhun Sziemon.

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