Blessie Cruz Email & Phone Number

Metro Manila, Philippines

Pasay City, Metro Manila, Ph

As the Business Unit Head of Retail, I lead with a strategic focus on maximizing profitability across our extensive network of nearly 3000 stores and partner channels. With a keen eye for market trends and consumer behavior, I drive the implementation of innovative digital channels to enhance our retail presence and capture new opportunities in the digital landscape.Managing a diverse team of close to 200 employees, I foster a culture of collaboration, accountability, and excellence. My leadership ensures efficient operations, effective resource allocation, and continuous improvement initiatives to drive growth and enhance the customer experience.Key Responsibilities:Strategic Planning: Develop and execute comprehensive strategies to optimize profitability and market share in the retail sector.Financial Management: Oversee budgeting, forecasting, and financial analysis to drive revenue growth and cost efficiency.Store Operations: Provide oversight and guidance to ensure consistent operational excellence across all retail locations.Partner Relations: Cultivate and nurture relationships with strategic partners to expand our retail footprint and drive mutual success.Digital Transformation: Lead the integration of digital channels and technologies to enhance customer engagement and drive sales growth.Talent Development: Recruit, train, and mentor a high-performing team to deliver exceptional results and drive organizational success.Performance Monitoring: Implement KPIs and metrics to track performance, identify areas for improvement, and drive continuous optimization.Risk Management: Proactively assess and mitigate risks to safeguard business operations and ensure compliance with regulatory requirements.

Pasay City, Metro Manila, Ph

•Leads the Group marketing team across different business units on a day to day basis to help achieve commercial objectives •Works with SMIC, COO and CEO on delivering annual marketing plan with the objective to build brand relevancy, strategies conversions and products differentiations. •Strategizes and implements communication opportunities to widen reach, upsell products and services. •Champions the marketing initiatives with team and key stakeholders across 2GO Group. •Assists the CEO with official communications and development of a world class, agile Marketing Team.

Hong Kong, Hk

•Devised and implemented partnership campaigns and reported partnership marketing results. •Developed ideas for hypergrowth and oversaw execution at the tactical level by managing campaigns. •Collaborated with cross regional business groups and functional areas to deliver high impact partnership projects.

Pasay City, Metro Manila, Ph

•Managed digital, international and promotions teams which covers 60+ destinations for brand building and revenue generating initiatives for the company•Worked with regional branch offices, third party contractors to serve the growing needs of the market. •Positioned brand as an innovator in the social media landscape of the Philippines. •Developed integrated marketing communication and media strategies to address business needs. Hinged recommendations on consumer insights and supported by media rationale.•Oversaw all traditional media, digital and below-the-line activities of the brands to ensure strategy is followed and executions are implemented seamlessly.

Pasay City, Metro Manila, Ph

Directed creative agency impactful yet cost-effective TV, Print, Radio and Online advertising materials based on approved advertising strategy. Coordinated with all concerned units on the execution of media plans.Activated partnerships with different tourism boards, local government units and corporate entities based on approved partnerships strategy. Assisted in monitoring the proper implementation of CEB brand guidelines. Highlights: Consistent in the list of top 10 brands in the Philippines SOV is always > SOI Top of mind airline partner for collaborations

Pasay City, Metro Manila, Ph

1. Evaluated and make recommendations on sponsorship proposals 2. Managed and coordinated corporate sponsored events3. Worked closely with Corporate Communications and Advertising to ensure that projects are in sync with the airline’s strategy

Bachelor Of Science (Bs), Business Administration And Management, General

Diploma Program, Events Management