•Conduct market research to inform product decisions, identifying gaps and opportunities in the fintech market for newcomers to the USA and Canada.•Collaborate with cross-functional teams to gather and document product requirements, translating user needs into actionable feature requests.•Assist in product development, ensuring alignment with the roadmap and maintaining adherence to specifications.•Orchestrate user testing sessions, summarise feedback to drive iterative improvements and enhance user satisfaction.•Create and maintain product documentation, define key performance indicators (KPIs) to monitor and report on product performance, and contribute to the development of an effective Go-to-Market (GTM) strategy, supporting data-driven decision-making.