Blessing Obonomen Email & Phone Number

Calgary, Alberta, Canada

Planned marketing initiatives and leveraged referral networks to promote business development.Initiated blog page creation on the museum’s website and produced regular content to increase SEO ranking.Launched the museum's first father’s day celebration event, increasing single weekend visitors by 300%.Developed campaigns and specific marketing strategies to increase visitors to the museum by 20% in 4months.Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics.Content management and alignment across owned and paid channels (Email, content partners, social media, blog) for Search Engine Optimization and thought leadership achieving 50% organic traffic to the museum’s website. Organized special events and functions such as media previews of exhibitions, dedication ceremonies and cause-based social activities with sold-out tickets..Prepared communication materials, such as media releases, advisories, public announcements, backgrounders, media response lines and web content.Liaised with Subject Matter Experts (SME) to organize responses to media queries.Deployed exceptional writing, editing and proofreading skills to produce engaging and error-free content for internal and external campaign audiences.Developed partnerships in the military community and tourism industries as well as media representatives.Conceptualized brand identity and developed unique accompanying graphic style and tone for use on social media.

Provides feedback on search engine results by measuring the relevance and usefulness of web pages in correlation to predefined queries, by providing a comparative analysis of sets of search engine results and various other techniques.Provides Web metric Analysis which includes measurement, collection, analysis, and reporting of internet data for purposes of understanding and optimizing web usage.Assesses and improves the effectiveness of a website by providing the measurement of a website's potential audience (opportunity), the share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.Provides Data analysis by checking that users are able to view data correctly if Mobile Applications are used to access data & also checking the relevance of data in accordance with user requirements.Researches and determines from search results the main intent of query terms.Recognizes and categorizes entities from popular search queries.Understands the difference between specific, named entities and generic terms.Possesses knowledge of the search industry to correctly decide what kind of results (news, images, etc.) would satisfy a user's request.

Lagos

Recognized for engaging and accurately managing and delivering outstanding marketing support to over 3,000 clients on the Micro Housing Loan project and over 1000 savings customers on a savings project in partnership with the World Savings Bank Institute (WSBI)• Supported Head of Communications in the successful rebranding of the bank’s logo and brand communication strategy in 2016 leading to improvement in the public positive perception of the bank.• Content creation, production, and distribution of marketing and branding materials to support marketing efforts across 495 branch offices.• Development of content for the Company's Internal Communication through customized quarterly Newsletters, CEO Briefs to keep staff and investors updated on happenings within the bank.• Contributed to the regular review and establishing of brand guidelines, conceptualize corporate identity for the Bank that conforms with best practices.• Planned several successful roadshows and trade fairs thus increasing clients’ base from 1million plus to over 3Million in a 5year period.• Educated and provided strategic awareness materials to staff during the ISO 27001:2013 exercise leading to the bank’s certification.• Content generation and management of the bank's Social Media platforms including providing timely response to inquiries and resolution of clients’ complaints via Facebook, Twitter, Linkedin, Instagram) leading to over 200% organic growth in 5years.• Identified strategic events/conferences/exhibitions the Bank can partner in creating more visibility (Trade Fairs, Market Activations nationwide, Product launch, Annual General Meetings, Council Meetings, and Staff Critical Sessions)• Evaluation of PR, marketing, and External Corporate Communication activities and their impact.• Managed departmental budgets, campaign costs, logistics, and related issues for events, product launches, and annual bank conferences.

Lagos

News reportingInterviews,Event coverageConduct Opinion polls on topical issues

Master'S Degree, Mass Communication/Media Studies

Proficiency, Strategies For Optimizing Corporate Communications

Proficiency Certificate, Management

Bachelor Of Arts (B.A.), Mass Communication/Media Studies

Activities and Societies: PoliticsI carried out research on media coverage of religious violence using Boko Haram as case study