Digital Marketing Engineer
Lagos, Nigeria
- Designed a content roadmap and strategy to position Oaperg as a thought leader as well as achieve lead and conversion goals for new business.- Brought best-in-class methods to email marketing, content creation, content types, content process, and ideation.- Managed website content, including all content updates in the CMS.- Site analytics reporting.- Implemented testing methodologies to measure and optimize content performance - Collaborated and built influential relationships with internal teams, sharing valuable insights and learnings with other marketing roles to inform value propositions and future innovation. - Developed content assets including blogs, eBooks, infographics, web experiences, and so on. - Created digital content for social networks - Identified and managed programs in paid digital media, and content syndication in alignment with demand generation activities.