Blessing Manafa Email & Phone Number

Lagos, Nigeria

Lagos State, Nigeria

• Manage social media, artist channels (Live, fan listening sessions, artist Q&A, etc.) and websites in collaboration with the artist's team and management.• Implement effective and on platform and off platform strategies to increase audiences and audience engagement with the ultimate objective of increasing streams.• Set up collaborations and endorsements for artists and music with relevant influencers• Share best practices with artists for the operation of their social media (regular presentations on new functionalities, recent tools, market evolutions etc.)• Use CRM and data analytics to better understand artist audiences and behavior and communicate findings with recommendations to marketing teams.• Develop extensive expertise and assume responsibility for numerous aspects of Sony Music’s key distribution partnerships.• Implement and maintain regular communication of updates & insight.• Project management across various activities related to the partner. This could include supporting content strategies, ongoing analysis of partner performance, problem solving, etc.• Build strong relationships with key contacts at allocated partners, and internal stakeholders at all levels: including repertoire owners, international affiliates, operations, reporting & analytics, and senior management.• Communicate to & educate internal stakeholders at all levels on best practices, operational procedure and complexities, analytics and other opportunities.

Nigeria

Lagos, Nigeria

Charged with creating and executing marketing strategies whilst sourcing, negotiating, concluding and managing revenue generating digital partnerships as well as facilitating overseas digital partnership deals across Clout Africa. Also responsible for creating and implementing marketing strategies from pitch deck to reporting.

Lagos, Nigeria

Charged with digital strategy and execution across all Cool FM digital platforms. This involves media marketing plans, strategic brand partnership plans and product marketing for the brand's digital products. The road map to efficiently achieving this ranked high on categorizing targeted audiences based on data from behavioral patterns and digital brand positioning while coordinating and cross-collaborating with various teams across all Cool FM Lagos. Create Marketing, Social Media plans, structure, outlook per platform and strategy with key performance indicators being increased patronage, engagement, brand understanding, followership, community and customer loyalty.

Nigeria

Charged with corporate / digital marketing and communication across all AHH companies and brands, including approximately 20 hospitals and clinics managed between AHH corporate offices in Lagos, Accra, and New York. Additional responsibility to work closely with the company Managing Director on collaboration and communication with other industry business leaders, government relationships, and event/media productions.Created & Maintained customer database across each company’s locations while also drawing inferences on customer interests to drive sales, retention and engagement through digital platforms like social media and websites.Created and executed company’s digital media and PR strategy specific to Nigeria and Ghana brand geographical areas, leading to 300% increase in-bound direct-to-provider inquiries and new stream of income.Established strategic initiatives for each new hospital to increase brand visibility and consumer recognition through social media polls, surveys, engaging digital content and more.Leveraged media outlets and relationships (stakeholders) to enhance positive company news, while minimizing negative stories.Kigali, Rwanda: End-to-end planning of corporate retreat for all employees across 3 countries, including coordination with Rwanda-based companies such as African Leadership Academy.

Nigeria

Charged with managing, coordinating and increasing the brand partnerships and external stake-holders relationships. Key responsibilities were centered around creating, directing and fully executing on social media marketing initiatives that drove deep into content creation, strategy and more. It also included identifying, coordinating and maintaining partnerships that would be beneficial to the three business arms of the parent company.

Lagos

Tasked with increasing sales and awareness of brands by on-site content visitation and engagement with retail outlets and external stakeholders. Direct results include: increased sales of the newly launched products by 30%; increased customer-brand awareness by 60%. Notable brands under my direct supervision: Glasosmithkline (gsk) via the relaunch of “Lucozade Boost” and “Ribena”; Power Horse via the launch of “Kiss Mix” and; Unilever in the variant product line of the “Lux” soap.

Level 6 Diploma, Marketing & Digital Optimization

Bachelor'S Degree, Actuarial Science

Diploma, Statistics, Upper Credit

Activities and Societies: Association of Statistics Students of NigeriaWinner of the most outstanding academic performance (Statistics).

High School