Blesslie Lucero Email & Phone Number

Central Luzon, Philippines

National Capital Region, Philippines

Franchise Store Operations1. Conducted franchise staff training2. Monitored franchise sales and inventory3. Conducted regular store visits to franchise stores4. Recommended store efficiency practices to franchisees5. Recommended promotions for slow moving products6. Facilitated regular QA audits and business reviews7. Ensured compliance with the TGM Operations Manual8. Consolidated sales and inventory reports with franchiseesMarket Intelligence and Documentation:1. Conducted market price scans (maintain a competitive price dashboard)2. Ensured proper documentation and cascade of forms and memos to franchiseesFood Safety & Quality Management:1. Complied with quality, Halal, health and food safety policy, standards, and regulations of the company.2. Reported problems related to Halal, food safety & quality management system to identified authorities.Other Duties & Responsibilities:1. Actively participated in all company programs and activities under quality improvement, safety & security, sustainability, corporate social responsibility, risk management etc. 2. Performed other related tasks as may be assigned by the Team Leader.Franchise Training SpecialistKey AchievementSuccessfully trained staffs and monitored for Retail Brand Franchisees in Taguig, Metro Manila and Binan, Laguna.

National Capital Region, Philippines

- Managed and led third party Merchandising and Retail Agencies to ensure product availability, in-store display, and activations (cascade of plans, performance monitoring, agency coordination)-Ensured execution of Channel plans and activities through agency deployment and management, coordination between Sales and Head Office and monitoring of activities and timelines-Gathered market intelligence and monitored field activations through trade checks and field engagements-Evaluated execution and performance of Channel plans along with category managers and sales team-Supported the Sales Team with store openings by leading the coordination with different stakeholders and departments (sales, engineering, purchasing, category) -Ensured delivery of promo materials, store requirements, permits and selling tools needed for business-as-usual activities and store openings-Participated and supported Sales and Category initiatives and projects-Supported Category Team in Budget management and generated report useful for setting plans for the different Sales ChannelsField Execution SupportKey Achievement: Increased Retail sales thru execution of different Marketing Programs like Product Launching , Sampling and Push Selling inside Retail Supermarkets

• Created and updated comprehensive industry, competitor, and customer models including, but not limited to, market share, growth projections and sales trends or performance on a regular basis.• Responsible person for the development or creation of presentation materials based on internal sales data for the consumption of Sales Team.• Updated records and databases to be used by the management and the different departments ensuring that the data is representative of the current sales, market scenario, and customer set-up by creating and maintaining a central data repository (sales, competitor prices, commodity prices, etc.) and ensuring their integrity and availability.• Identified and collected appropriate customer, competitor, market, and financial and/or operational data and translated those data into effective market and intelligence reports.• Facilitated and ensured the correctness of all price set-up request of the Sales Team thru Oracle System, while maintaining their confidentiality.•Maintained relationships with key internal and external customers to identify emerging needs and business challenges.• Attended and worked closely with the different teams within the department to generate insights into and/ from the market, sales performance, customers and competitors, etc.Key Achievement: Created creative presentations for Sales and Management thru dashboarding in Power BI useful for direction setting and decision making

Central Luzon, Philippines

Data Base Management1. Created, monitored and updated sales data on a daily basis.2. Ensured that data encoded is correct and in the right category.3. Ensured that the database is always backed-up and secure. 4. Evaluated data base and suggest improvement in handling and presentation.5. Learned and understood new methods of database management and be adept with the latest systems and technologies. Sales Data and Information Support1. Created sales data analytics for farms per category, per site, per KAM, per customer, per product SKU. 2. Sent weekly KAM sales performance to concerned person and his/her immediate team leader.3. Sent weekly overall sales performance of the team vs target to concerned managers and executive.4. Assisted sales in their sales data needs needed for their account reviews. Departmental Partnerships1. Worked closely with various internal teams to get the data needed to populate the farms product database.2. Collaborated with the internal teams to determine what information they will need so they can understand thoroughly the what the figures are showing in terms of their operations. 3. Collaborated with managers and executives to discuss information they need to guide in business decisions. Sales and Product Analysis1. Provided sales with informative charts and tables to help address issues in carcass balance, egg inventory per size, periodical sales trends, etc. 2. Provided product development group with tables and charts showing the results of taste tests, costings, preferences, etc.3.Provided performance charts for logistics and meat operations to help determine signs that can help avoid operational inefficiencies. Key Achievement: Created a database of information that is readily accessible when needed