Blesson Joseph

Blesson Joseph Email and Phone Number

Head - Ecommerce & Digital Marketing at Duroflex Group (Sleepyhead & Duroflex)| Home & Furniture Category | Performance Marketing | Product & Growth | Digital Analytics | Wildlife Lover & Photographer @ Duroflex
Blesson Joseph's Location
Bengaluru, Karnataka, India, India
About Blesson Joseph

Experienced Ecommerce & Digital Marketing leader incorporating marketing and advertising experience to successfully increase sales and brand awareness. Offering an array of skills in P&L Management, Category Management, Digital Performance Marketing (SEM / SMM / SEO / Amazon Marketing / Flipkart Marketing etc), Statistical Analysis, Leadership and Customer Acquisition. Proven ability to deliver highly effective, measurable strategies to drive revenue growth as well as increase brand awareness and reputation.What I love outside my profession is my family, my camera and our nature.

Blesson Joseph's Current Company Details
Duroflex

Duroflex

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Head - Ecommerce & Digital Marketing at Duroflex Group (Sleepyhead & Duroflex)| Home & Furniture Category | Performance Marketing | Product & Growth | Digital Analytics | Wildlife Lover & Photographer
Blesson Joseph Work Experience Details
  • Duroflex
    Head Of Ecommerce
    Duroflex Feb 2024 - Present
    Bangalore, Karnataka, In
    P&L holder of Ecom Business for Duroflex Group (Sleepyhead & Duroflex)
    View
  • Sleepyhead
    Deputy General Manager
    Sleepyhead Apr 2023 - Present
    Bangalore, Karnataka, In
    - P&L Owner- I strive to improve ARPC while lowering CAC.
    View
  • Sleepyhead
    Assistant General Manager - Ecommerce & Digital
    Sleepyhead Apr 2021 - Apr 2023
    Bangalore, Karnataka, In
    - Heading the Ecommerce Sales and Digital Marketing function for Sleepyhead BU for Duroflex Group of Companies.- Growing the Home & Furniture Category in online space in partnership with marketplace channels- Gained online mattress marketshare from 0% to 22% in 4 years. Sleepyhead is now the second largest player in the online space.- Complete P&L Ownership - topline targets while maintaining Gross Contribution Margins after marketing.- Develop and Implement online conversion strategies for products- Building strategies to lower CAC and increase LTV- Building and Managing a team of domain experts
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  • Sleepyhead
    Manager - E-Commerce & Digital
    Sleepyhead Nov 2017 - Mar 2021
    Bangalore, Karnataka, In
    ECOMMERCE- Responsible for the inception of Sleepyhead Home Decor Private Limited- Heading Sleepyhead's Online business across the brand website and marketplaces (Amazon, Flipkart, Pepperfry, Hometown etc).- Complete ownership of the P&L (Top-line and Bottom-line) for all online channels- Breakeven achieved within 5 months of inception.- Delivered 223% YoY growth in the first year.DIGITAL MARKETING- Performance Marketing initiatives: Google Ads / SEO / Social Media Management / Amazon Advertising (AMS) / Flipkart Advertising / Tik Tok Ads- Content Marketing & PR- Responsible for reducing CAC and increase LTV- Improving Funnel Conversion Rates
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  • Duroflex
    Assistant Brand Manager Marketing
    Duroflex Apr 2017 - Oct 2017
    Bangalore, Karnataka, In
    - Manage Google Adwords, Google Adwords, Google Search Console, Google Tag Manager, Facebook Ads, Google Analytics- Led Website Development and Management- ATL & BTL Activation- IPL Sponsorship Activation's (Royal Challengers Bangalore)- Product Launch Strategies- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
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  • Duroflex
    Senior Executive - Marketing
    Duroflex Sep 2015 - Mar 2017
    Bangalore, Karnataka, In
    Digital Marketing and Brand Management
    View
  • Crossdomain
    Reporting Analyst
    Crossdomain Sep 2013 - Sep 2015
    Bangalore, Karnataka, In
    MIS Reporting
    View

Blesson Joseph Skills

Social Media Microsoft Office Public Relations Powerpoint Public Speaking Microsoft Word Event Planning Facebook Microsoft Excel Photoshop Research Editing

Blesson Joseph Education Details

  • Mica | The School Of Ideas
    Mica | The School Of Ideas
    Digital Marketing
  • Management Consulting
    Management Consulting
    General
  • S.E.S College Sreekandapuram,Kannur
    S.E.S College Sreekandapuram,Kannur
    Bachelor Of Business Administration - Bba

Frequently Asked Questions about Blesson Joseph

What company does Blesson Joseph work for?

Blesson Joseph works for Duroflex

What is Blesson Joseph's role at the current company?

Blesson Joseph's current role is Head - Ecommerce & Digital Marketing at Duroflex Group (Sleepyhead & Duroflex)| Home & Furniture Category | Performance Marketing | Product & Growth | Digital Analytics | Wildlife Lover & Photographer.

What schools did Blesson Joseph attend?

Blesson Joseph attended Mica | The School Of Ideas, Management Consulting, S.e.s College Sreekandapuram,kannur.

What are some of Blesson Joseph's interests?

Blesson Joseph has interest in Science And Technology, Surfing Throughout Internet.

What skills is Blesson Joseph known for?

Blesson Joseph has skills like Social Media, Microsoft Office, Public Relations, Powerpoint, Public Speaking, Microsoft Word, Event Planning, Facebook, Microsoft Excel, Photoshop, Research, Editing.

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