Head Of Ecommerce
CurrentP&L holder of Ecom Business for Duroflex Group (Sleepyhead & Duroflex)
Feb 2024 - Present
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Blesson Joseph Email & Phone Number
Head - Ecommerce & Digital Marketing at Duroflex Group (Sleepyhead & Duroflex)| Home & Furniture Category | Performance Marketing | Product & Growth | Digital Analytics | Wildlife Lover & Photographer
at
Duroflex
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✓ Verified August 2026
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Current company
Role
Head - Ecommerce & Digital Marketing at Duroflex Group (Sleepyhead & Duroflex)| Home & Furniture Category | Performance Marketing | Product & Growth | Digital Analytics | Wildlife Lover & Photographer
Location
Bengaluru, Karnataka, India
Who is Blesson Joseph? Overview
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Quick answer
Blesson Joseph is listed as Head - Ecommerce & Digital Marketing at Duroflex Group (Sleepyhead & Duroflex)| Home & Furniture Category | Performance Marketing | Product & Growth | Digital Analytics | Wildlife Lover & Photographer at Duroflex, based in Bengaluru, Karnataka, India. AeroLeads shows a matched LinkedIn profile for Blesson Joseph.
Blesson Joseph previously worked as Head of Ecommerce at Duroflex and Deputy General Manager at Sleepyhead. Blesson Joseph holds Pg Diploma In Digital Marketing, Digital Marketing from Mica | The School Of Ideas.
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Email format at Duroflex
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Duroflex
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Profile bio
About Blesson Joseph
Experienced Ecommerce & Digital Marketing leader incorporating marketing and advertising experience to successfully increase sales and brand awareness. Offering an array of skills in P&L Management, Category Management, Digital Performance Marketing (SEM / SMM / SEO / Amazon Marketing / Flipkart Marketing etc), Statistical Analysis, Leadership and Customer Acquisition. Proven ability to deliver highly effective, measurable strategies to drive revenue growth as well as increase brand awareness and reputation.What I love outside my profession is my family, my camera and our nature.
Listed skills include Social Media, Microsoft Office, Public Relations, Powerpoint, and 8 others.
Current workplace
Blesson Joseph's current company
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7 roles
Blesson Joseph work experience
A career timeline built from the work history available for this profile.
Apr 2023 - Present
Assistant General Manager - Ecommerce & Digital
- Heading the Ecommerce Sales and Digital Marketing function for Sleepyhead BU for Duroflex Group of Companies.- Growing the Home & Furniture Category in online space in partnership with marketplace channels- Gained online mattress marketshare from 0% to 22% in 4 years. Sleepyhead is now the second largest player in the online space.- Complete P&L Ownership - topline targets while maintaining Gross Contribution Margins after marketing.- Develop and Implement online conversion strategies for products- Building strategies to lower CAC and increase LTV- Building and Managing a team of domain experts
Apr 2021 - Apr 2023
Manager - E-Commerce & Digital
ECOMMERCE- Responsible for the inception of Sleepyhead Home Decor Private Limited- Heading Sleepyhead's Online business across the brand website and marketplaces (Amazon, Flipkart, Pepperfry, Hometown etc).- Complete ownership of the P&L (Top-line and Bottom-line) for all online channels- Breakeven achieved within 5 months of inception.- Delivered 223% YoY growth in the first year.DIGITAL MARKETING- Performance Marketing initiatives: Google Ads / SEO / Social Media Management / Amazon Advertising (AMS) / Flipkart Advertising / Tik Tok Ads- Content Marketing & PR- Responsible for reducing CAC and increase LTV- Improving Funnel Conversion Rates
Nov 2017 - Mar 2021
Assistant Brand Manager Marketing
- Manage Google Adwords, Google Adwords, Google Search Console, Google Tag Manager, Facebook Ads, Google Analytics- Led Website Development and Management- ATL & BTL Activation- IPL Sponsorship Activation's (Royal Challengers Bangalore)- Product Launch Strategies- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Apr 2017 - Oct 2017
Sep 2015 - Mar 2017
Sep 2013 - Sep 2015
3 education records
Blesson Joseph education
Pg Diploma In Digital Marketing, Digital Marketing
Mica | The School Of Ideas
Master Of Business Administration (M.B.A.), Human Resources Management/Personnel Administration, General
Management Consulting
Bachelor Of Business Administration - Bba
S.E.S College Sreekandapuram,Kannur
FAQ
Frequently asked questions about Blesson Joseph
Quick answers generated from the profile data available on this page.
What company does Blesson Joseph work for?
Blesson Joseph works for Duroflex.
What is Blesson Joseph's role at Duroflex?
Blesson Joseph is listed as Head - Ecommerce & Digital Marketing at Duroflex Group (Sleepyhead & Duroflex)| Home & Furniture Category | Performance Marketing | Product & Growth | Digital Analytics | Wildlife Lover & Photographer at Duroflex.
Where is Blesson Joseph based?
Blesson Joseph is based in Bengaluru, Karnataka, India while working with Duroflex.
What companies has Blesson Joseph worked for?
Blesson Joseph has worked for Duroflex, Sleepyhead, and Crossdomain.
How can I contact Blesson Joseph?
You can use AeroLeads to view verified contact signals for Blesson Joseph at Duroflex, including work email, phone, and LinkedIn data when available.
What schools did Blesson Joseph attend?
Blesson Joseph holds Pg Diploma In Digital Marketing, Digital Marketing from Mica | The School Of Ideas.
What skills is Blesson Joseph known for?
Blesson Joseph is listed with skills including Social Media, Microsoft Office, Public Relations, Powerpoint, Public Speaking, Microsoft Word, Event Planning, and Facebook.
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