Brittany Blevins Email & Phone Number

Developing and implementing result-driven search engine optimization (SEO) strategy for a Fortune 20 company.

• Utilize SEO (Search Engine Optimization) techniques, tactics and strategies to organically increase Anthem’s web properties ranking within search engines. • Define updates needed to enhance SEO. Partner with Anthem IT teams to implement updates and ensure accuracy of implementation.• Provide direction and prioritization of SEO work being completed by IT. • Establish validation requirements for accuracy of the project. • Monitor and manage SEO analytics data to ensure accurate reporting.• Collaborate with Anthem Analytics to optimize SEO analytics data with Adobe to track and measure web traffic across the website.• Involvement with business strategy to ensure SEO elements are present when new web pages are unveiled to maximize SEO impact. • Establish standards to ensure SEO standards and enhancements are maintained on Anthem web properties.• Work in partnership with external agencies/vendors for continued SEO enhancements and recommendations. • Collaborate with colleagues to ensure the quality results are achieved and deadlines are met.

Lexington, Kentucky Area

Manage Lexington Clinic social media accounts (Facebook, Instagram, Twitter and Google+). Interact and build brand awareness and audience reach, create a content calendar monthly to coordinator messaging with all media. Monthly and yearly reporting to monitor platform interactions such as likes, engagement and reach in order to improve content execution. Generate, edit, publish and share daily content to optimize engage with relevant audience based on the platform. Respond to audience commentary on corporate pages.Oversee, measure, report and plan digital marketing campaigns including SEO/SEM, social media, email and display advertising campaigns. Collaborate with internal team to create landing pages and optimize user experience as well as external partners.Coordinate corporate and department sponsorships for events throughout the community. Requires activation of an event planning system to communicate with event personnel internally and externally as the point person for all event correspondence. Manage ordering event materials, scheduling staff and event operations and logistics. Responsible for creating and delivering marketing ideas and activities. Concepts and creates marketing materials, manages projects and ensures company messages are consistent.Write and edit content for social media posts, web content (internal and external) and various additional materials.

Bachelor Of Business Administration (B.B.A.), Marketing & Management

Activities and Societies: Sigma Kappa, Alpha Kappa Psi

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Education record