Scott Blevins Email and Phone Number
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Track record of building and leading high performance sales, marketing, and product development teams. Background includes strategic management of company, independent, and franchise sales models in diverse industries. Consumer product marketing roles include product, brand, and digital for both B2B and B2C channels. Product innovation success and breakthrough partnerships in multiple industries. Deep experience in a successful end to end digital transformation project. - Cross Functional Team Leader +100 employees | Sales | Product Development | Marketing - Global Executive +$300M Sales +4,000 Employees +10 Manufacturing Sites | P&L Management - Consumer Products | Start Up | Private Equity | Public Company - Board Level Experience | Small Company | Middle Market | Large Corporations - Commercial Excellence | Mergers & Acquisitions | Turnarounds | Performance Improvement - Business Enablement | Technology Enablement | Operational Enablement | Sales Enablement
Topgolf
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General Manager, Toptracer & Topgolf Swing SuitesTopgolf May 2024 - PresentDallas, Texas, UsLeading the digital transformation of golf.
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Vp, Commercial Development, ToptracerTopgolf May 2022 - May 2024Dallas, Texas, UsLeading development of the Toptracer commercial platform across North America, Europe, Middle East and Africa.
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Chief Product OfficerBalfour & Co. (Formerly American Achievement Corporation) Jul 2016 - May 2022Dallas, Texas, UsBalfour & Co. is an innovative college product & services company. As the parent company of industry leading brands such as ArtCarved®, Balfour®, Keepsake®, Grad Images and Gaspard, Inc., Balfour & Co's legacy is based on exceptional delivery of innovative products. Customized jewelry, championship products, graduation products, custom regalia, and more can be found on balfour.com, gradimages.com, universityphoto.com, and gaspard.com. -
Chief Executive OfficerTwo By Four Marketing Nov 2014 - Jul 2016Responsible for activation and elevation of the Adams / Southwest Partnership. Grew from PGA Tour strategy to a consumer engagement strategy through:* Digital integration (website, social, e-mail marketing)* Commercial production for Southwest’s golf media buy* “Suprise and delight” viral videos* Consumer activation events in airports* Internal contest to drive sales* Consumer promotions with the largest sporting goods retailer in the US* Employee events at Southwest Corporate Office & Annual Golf Tournament* Rebranding and inclusion of Southwest on the Adams Pro Golf Tour making it one of the most successful professional tours in the US
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Senior Vice President Sales And MarketingAdams Golf Jun 2009 - Oct 2014Responsible for marketing and creative direction worldwide. Re-aligned all functional areas around the new consumer decision journey and the role each has in the process. Focused on consideration, evaluation, purchase and loyalty. By 2012 a third party survey reported the following results:* Brand Rating hit an all time high* Consideration for all products up 27% - 109%* Unaided brand awareness up 63%* Website traffic up 160%In 2012, pioneered an industry first corporate partnership with Southwest Airlines, rebranded the company, re-launched the iconic Tight Lies brand, defined company purpose, brand personality, brand pillars, and signed major champion golfer Ernie Els.Established a clear thematic goal to “Own the Second Shot” resulting in exceptional gains in each of the three key revenue drivers:* 20% gain in hybrid set consideration* 37% gain in fairway wood consideration* A 36% lead in hybrids over #2 (Taylor Made)* #ownthesecondshot movement successfully elevated the brand around the world and resulted in the most Twitter followers added for any golf brand in first half of 2014.Third party industry commentary on above gains:* More golfers are considering Adams than ever before. Consideration shows a steady incline since the study’s inception in 2006.* Consideration for wedges, hybrids, fairway woods and drivers reached all-time highs this wave.* Adams perception as category leader in hybrid sets grew substantially.* This study initiated measurement of leadership in single hybrids. Adams dominated.* Adams umbrella advertising and tour visibility appear to be paying dividends* Adams’ efforts to attract younger and more skilled golfers are working, while Adams franchise among older golfers remains strong* Adams has taken over the top position on the hybrid loyalty measure* Total revenue grew 32% during tenure as SVP, Marketing
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Senior Vice President Of SalesAdams Golf Jan 2006 - May 2009* Responsible for North America Sales* Grew sales, sales force & distribution* US sales grew 25%* Canada sales grew 75%* Managed Key Account planning and selling* Managed customer service and custom fitting departments
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Regional Vice President, SalesAdams Golf Dec 2001 - Dec 2005Responsible for sales in a multi-state territory managing 14 independent sales representatives. Responsibilities include development of sales programs, sell in/ sell through strategies, sales rep retention, training and motivation of the sales force.
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Director, Us SalesAdams Golf Sep 1999 - Dec 2001* Lead all domestic sales activities including development of sales programs, sell-in and sell-through strategies, and the growth, retention, training, and motivation of the sales force* Grew sales force to 46 representatives resulting in increased visibility for the brand, better service, and most importantly, a structure that allowed for timely distribution of new products and the focus needed to compete in an increasingly competitive marketplace* Organized and executed a focused sell-through plans at retail and a fall pre-book drives at green grass that resulted in Adams became one of only three manufacturers to grow market share in 2000 versus 1999
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Manager, National AccountsAdams Golf Oct 1998 - Dec 1999* Managed 4 regional sales managers and 20 sales representatives servicing the western US* Successfully improved sales to $17.5M (52% of domestic sales) versus the historically stronger eastern US ($15.98M)* All four western regions grew unit volume versus previous year
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Regional Account Coordinator SupervisorAdams Golf Jan 1998 - Oct 1998* Managed 13 field representatives who augmented the inside sales team by servicing accounts, performing demo days, and researching field sales information and inventory levels* Trained floor staff and negotiated merchandising positions at key retailers* Implemented a call report process that resulted in more efficient coverage of territories and customers
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Custom Fitting Sales RepresentativeAdams Golf Mar 1997 - Dec 1997* Managed and grew green grass customer base for western US* Grew account base 65%* First custom fitting representative to exceed $100,000 sales in one month
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Teaching Assistant And Assistant Shop ManagerHank Haney Golf 1995 - 1997* Directed clinics and individual lessons to golfers of all abilities* Managed shop inventory of $100,000* Scheduled and managed work staff* Certified Adams Golf professional club fitter -
Registered RepresentativeAxa Advisors 1994 - 1995New York, Ny, Us* Sold financial and insurance products to businesses and individuals* Created client base by cold calling, target marketing and mass marketing* Earned Series 6, 63 and Group One licenses
Scott Blevins Skills
Scott Blevins Education Details
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Mcneese State UniversityGeneral -
St. Louis High School
Frequently Asked Questions about Scott Blevins
What company does Scott Blevins work for?
Scott Blevins works for Topgolf
What is Scott Blevins's role at the current company?
Scott Blevins's current role is General Manager, Toptracer & Topgolf Swing Suites. Topgolf Executive Leadership Team Member..
What is Scott Blevins's email address?
Scott Blevins's email address is sc****@****our.com
What is Scott Blevins's direct phone number?
Scott Blevins's direct phone number is +121490*****
What schools did Scott Blevins attend?
Scott Blevins attended Mcneese State University, St. Louis High School.
What are some of Scott Blevins's interests?
Scott Blevins has interest in Poverty Alleviation.
What skills is Scott Blevins known for?
Scott Blevins has skills like Consumer Products, Product Marketing, Marketing Strategy, Sports Marketing, Brand Management, Marketing, Marketing Communications, Brand Development, Sponsorship, Product Launch, Merchandising, Advertising.
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