Scott Blevins Email & Phone Number

Dallas, Texas, Us

Leading the digital transformation of golf.

Dallas, Texas, Us

Leading development of the Toptracer commercial platform across North America, Europe, Middle East and Africa.

Dallas, Texas, Us

Balfour & Co. is an innovative college product & services company. As the parent company of industry leading brands such as ArtCarved®, Balfour®, Keepsake®, Grad Images and Gaspard, Inc., Balfour & Co's legacy is based on exceptional delivery of innovative products. Customized jewelry, championship products, graduation products, custom regalia, and more can be found on balfour.com, gradimages.com, universityphoto.com, and gaspard.com.

Responsible for activation and elevation of the Adams / Southwest Partnership. Grew from PGA Tour strategy to a consumer engagement strategy through:* Digital integration (website, social, e-mail marketing)* Commercial production for Southwest’s golf media buy* “Suprise and delight” viral videos* Consumer activation events in airports* Internal contest to drive sales* Consumer promotions with the largest sporting goods retailer in the US* Employee events at Southwest Corporate Office & Annual Golf Tournament* Rebranding and inclusion of Southwest on the Adams Pro Golf Tour making it one of the most successful professional tours in the US

Responsible for marketing and creative direction worldwide. Re-aligned all functional areas around the new consumer decision journey and the role each has in the process. Focused on consideration, evaluation, purchase and loyalty. By 2012 a third party survey reported the following results:* Brand Rating hit an all time high* Consideration for all products up 27% - 109%* Unaided brand awareness up 63%* Website traffic up 160%In 2012, pioneered an industry first corporate partnership with Southwest Airlines, rebranded the company, re-launched the iconic Tight Lies brand, defined company purpose, brand personality, brand pillars, and signed major champion golfer Ernie Els.Established a clear thematic goal to “Own the Second Shot” resulting in exceptional gains in each of the three key revenue drivers:* 20% gain in hybrid set consideration* 37% gain in fairway wood consideration* A 36% lead in hybrids over #2 (Taylor Made)* #ownthesecondshot movement successfully elevated the brand around the world and resulted in the most Twitter followers added for any golf brand in first half of 2014.Third party industry commentary on above gains:* More golfers are considering Adams than ever before. Consideration shows a steady incline since the study’s inception in 2006.* Consideration for wedges, hybrids, fairway woods and drivers reached all-time highs this wave.* Adams perception as category leader in hybrid sets grew substantially.* This study initiated measurement of leadership in single hybrids. Adams dominated.* Adams umbrella advertising and tour visibility appear to be paying dividends* Adams’ efforts to attract younger and more skilled golfers are working, while Adams franchise among older golfers remains strong* Adams has taken over the top position on the hybrid loyalty measure* Total revenue grew 32% during tenure as SVP, Marketing

* Responsible for North America Sales* Grew sales, sales force & distribution* US sales grew 25%* Canada sales grew 75%* Managed Key Account planning and selling* Managed customer service and custom fitting departments

Responsible for sales in a multi-state territory managing 14 independent sales representatives. Responsibilities include development of sales programs, sell in/ sell through strategies, sales rep retention, training and motivation of the sales force.

* Lead all domestic sales activities including development of sales programs, sell-in and sell-through strategies, and the growth, retention, training, and motivation of the sales force* Grew sales force to 46 representatives resulting in increased visibility for the brand, better service, and most importantly, a structure that allowed for timely distribution of new products and the focus needed to compete in an increasingly competitive marketplace* Organized and executed a focused sell-through plans at retail and a fall pre-book drives at green grass that resulted in Adams became one of only three manufacturers to grow market share in 2000 versus 1999

* Managed 4 regional sales managers and 20 sales representatives servicing the western US* Successfully improved sales to $17.5M (52% of domestic sales) versus the historically stronger eastern US ($15.98M)* All four western regions grew unit volume versus previous year

* Managed 13 field representatives who augmented the inside sales team by servicing accounts, performing demo days, and researching field sales information and inventory levels* Trained floor staff and negotiated merchandising positions at key retailers* Implemented a call report process that resulted in more efficient coverage of territories and customers

* Managed and grew green grass customer base for western US* Grew account base 65%* First custom fitting representative to exceed $100,000 sales in one month

* Directed clinics and individual lessons to golfers of all abilities* Managed shop inventory of $100,000* Scheduled and managed work staff* Certified Adams Golf professional club fitter

New York, Ny, Us

* Sold financial and insurance products to businesses and individuals* Created client base by cold calling, target marketing and mass marketing* Earned Series 6, 63 and Group One licenses

Bachelor Of Science (B.S.), Finance, General

Education record