Boris Lezhava, Phd Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Tbilisi, Georgia

As the Vice President of Strategic Development and Research, I lead critical initiatives that shape the strategic direction, global recognition, and research excellence of Caucasus University. My role involves managing multiple departments to ensure alignment with the university's mission, fostering innovation, and achieving academic and operational excellence. Key areas of responsibilities are:> Strategic Development Department - Leading the development and implementation of the University’s strategic plan. Establishing a robust system for monitoring progress and ensuring alignment with long-term goals.> International Accreditation Office - Leading successful accreditation processes with esteemed organizations such as AACSB, RIBA and TedQual. Ensuring compliance with international academic standards to elevate the University's global standing.> Quality Assurance Department - Governing the University’s authorization and accreditation processes to maintain compliance with local and international standards. Implementing quality assurance frameworks to ensure the delivery of high-quality education across all academic programs.> Research Facilitating Department - Driving initiatives to enhance research output and foster a vibrant research culture.> Library - Overseeing the University's library to provide essential online and physical resources for academic excellence.> Research and Data Analysis Office - Overseeing the process of conducting primary and secondary research to support strategic decision-making of the University> Academic Writing Center - Upholding academic integrity by ensuring adherence to ethical standards in education and research.

Georgia

As a Professor of Marketing, I deliver high-quality, engaging lectures to Master's and Executive Master's students. I specialize in designing and teaching advanced marketing courses that prepare students to excel in complex, dynamic global markets. My teaching philosophy emphasizes strategic thinking, practical application, and data-driven decision-making. Courses I teach:> Strategic Marketing> International Marketing or Global Marketing Management> Pricing Policy or Pricing Strategy > Marketing Metrics > Strategic Branding or Branding > Services Marketing

Georgia

Tbilisi, Georgia

As an Affiliate Professor of Marketing at Grenoble Ecole de Management, a triple-accredited institution (AACSB, EQUIS, AMBA), I teach a diverse range of courses across international campuses, contributing to the academic and professional growth of Master’s and Executive MBA students.> On Executive MBA Programs I taught "International Marketing Management" (Campuses: Medellin, Colombia / Grenoble-Glion Dual MBA Program Glion University, Switzerland / Moscow, Russia / Tbilisi, Georgia> On Master of Science in Marketing Programs I teach Strategic Marketing and Planning (Grenoble, Berlin campuses) and Pricing Policy (Grenoble, Berlin and Paris campuses).> On Master of International Business (MIB) Programs I taught Strategic Marketing and Planning (Paris and Grenoble campuses).

Warsaw, Mazowieckie, Poland

As a Visiting Lecturer at the University of Warsaw, I deliver high-impact courses on the Executive MBA program, equipping senior professionals and executives with advanced marketing strategies and global business insights.

Lisbon, Portugal

As a Visiting Lecturer at ISCTE Business School, I contribute to the academic and professional development of Master’s students by delivering courses focused on global marketing, entrepreneurial strategies, and cross-cultural business practices.

Tbilisi, Georgia

As Chairman of the Marketing and Advertising Higher Education Qualification Council, I lead the development of qualification standards and frameworks to ensure excellence in marketing education across Georgia’s higher education institutions. Our role was pivotal in defining the learning outcomes, competencies, and special requirements for the academic programs in marketing.

Tbilisi, Georgia

As Deputy Chairperson of the Appeal Council, I participated in the resolution of appeals submitted by educational institutions regarding authorization and accreditation decisions. The role of council ensures transparency, fairness, and adherence to regulations, safeguarding the integrity of Georgia’s educational quality assurance system.

Tbilisi, Georgia

As a Member of the Authorization Council for Higher Education Institutions, I played a role in evaluating the quality and compliance of Georgian higher education institutions. My contributions ensured that institutions met national authorization standards, providing students with access to high-quality education.> Evaluation of Higher Education Institutions - Reviewed comprehensive site-visit reports prepared by expert panels, including documentation on institutional governance, academic programs, faculty qualifications, and infrastructure. Assessed compliance with the national standards for authorization, ensuring institutions adhered to criteria that promote quality education and operational excellence.> Decision-Making Authority - Participated in council meetings to discuss findings from site visits and expert evaluations. Voted on critical decisions regarding the authorization of institutions, granting or denying the right to operate based on their adherence to regulatory and quality standards.> Quality Assurance Advocacy - Advocated for the continuous improvement of academic programs and institutional processes to align with global higher education trends. Ensured transparency and fairness in the decision-making process, safeguarding the credibility of Georgia’s higher education system.

Tbilisi, Georgia

As Advisor to the Rector at the International Black Sea University, I provide strategic guidance and expert recommendations to support the university’s organizational transformation and long-term development goals.

Georgia

As the Founder of GTronik, I established a company specializing in the import and distribution of cutting-edge medical devices in Georgia. Through strategic partnerships with globally renowned brands, GTronik has become a trusted provider of high-quality medical solutions, contributing to advancements in healthcare delivery across the region. GTronik has an exclusive distribution rights of Biotronik (German Manufacturer of Cardiovascular devices: stents, cardio stimulators, defibrillators) products in Georgia.

Tbilisi, Georgia

As the Team Leader of the Georgian research team for the Global Entrepreneurship Monitor (GEM), I oversee the comprehensive analysis of entrepreneurial activity, ecosystems, and societal attitudes toward entrepreneurship in Georgia. This role involves managing the research process, contributing to global insights, and ensuring Georgia’s representation in one of the world’s most respected entrepreneurship research initiatives.

Tbilisi, Georgia

As an Affiliate Faculty member for the Microeconomics of Competitiveness (MOC) course, developed by Professor Michael Porter at the Institute for Strategy and Competitiveness, Harvard Business School, I contributed to advancing the understanding of cluster-based economic development and competitive strategies in Georgia. My role focused on delivering lectures at Caucasus University and explaining cutting-edge concepts and methodologies to graduate-level students and professionals, fostering their ability to analyze and enhance regional and national competitiveness.

As a Part-Time Instructor at the J. Mack Robinson College of Business, I delivered advanced services marketing class to students, focusing on services marketing strategies and their application in dynamic business environments.

As President of the Georgian Association of Marketing (GAMa), I led efforts to advance the field of marketing in Georgia by developing essential resources, promoting professional standards, and fostering a deeper understanding of marketing principles. My tenure focused on impactful projects that strengthened the foundation of marketing education and practice in the country. The major projects were:> Development of Marketing Terminology in Georgian - Directed the creation of Georgia’s first comprehensive dictionary of marketing terminology, standardizing the language for academic and professional use. Collaborated with experts to ensure accurate and contextually appropriate translations of complex marketing concepts.> Marketing Magazine Development - Conceptualized and launched the "Marketing for Georgia" magazine, the first publication dedicated to marketing in the country. Oversaw content creation, secured funding through advertising partnerships, and ensured the magazine served as a valuable resource for professionals and academics.> Official Georgian Translation of Kotler’s "Principles of Marketing" - Led the translation and adaptation of Philip Kotler and Gary Armstrong’s seminal textbook "Principles of Marketing" into Georgian.Included case studies of Georgian companies to contextualize global marketing theories for local audiences. Served as editor and project director, ensuring the quality and accessibility of the final publication.

Phd, J. Mack Robinson College Of Business, (Gsu) Atlanta, Usa In Partnership With Cu, Marketing

Mba, Marketing