Brandon Gustafson Email & Phone Number

• Writer of personal development content
• Research, write, edit, and publish articles on WordPress website and Medium

Greater Minneapolis-St. Paul Area

Portfolio marketing manager for drinking water filtration business in US and Canada

Greater Minneapolis-St. Paul Area

• Marketing Operations for Separation & Purification Sciences division focused on biopharmaceutical purification, drinking water filtration, and industrial filtration.
• Led first deployment in business group of end-to-end phase-in phase-out portfolio management process, achieving process adoption of 95% in first year
• Coordinated cross-functional execution activities for 50+ discontinuation projects
• Analyzed 28K+ products to identify rationalization opportunities by creating evaluation framework and recommended portfolio actions
• Wrote process documentation used to onboard and train eight new portfolio operations employees
• Conducted customer interviews to understand user needs, translated business feedback into technical requirements, and conducted user testing to launch drinking water filter finder app for 30 sales reps

Greater Minneapolis-St. Paul Area

• Finance integration analyst for 3M's $6.7B acquisition of KCI, a leading advanced wound care company
• Coordinated four finance workstreams to ensure timely execution of integration activities and presented progress updates to senior leadership team
• Built Power BI P&L and spending analysis tool that merged data from disparate systems and enabled consolidated financial analysis, saving 10+ hours of manual reporting per week
• Managed integration budget, tracking and updating executives monthly on spend versus plan
• Conducted 90 global interviews with finance analysts and managers, synthesized feedback to determine key performance behaviors of the best employees, and presented findings to 300+ 3M finance employees

Greater Minneapolis-St. Paul Area

• FP&A Finance Analyst for 3M's $6B+ Health Care Business Group
• Developed daily sales forecasting using ARIMA model, saving 4+ hours of daily manual work
• Prepared quarterly executive-level financial presentations under tight deadlines to support earnings call prep
• Managed relationships with cross-functional department leaders by providing business finance counsel
• Assessed strategic role of sample handling portfolio, performed market assessment, analyzed pricing, modeled NPV scenarios, and presented recommendations to leadership resulting in new product launch approval
• Led opportunity analysis for food safety connected solutions software by conducting 16 interviews, researching target market, building business case, developing product roadmap, and presenting recommendations to execs

Greater Minneapolis-St. Paul Area

• Co-founded nutritional supplement company
• Launched pre-workout supplement by developing minimum viable product, conducting interviews and testing with 40 target customers, designing packaging, and contracting production
• Oversaw business operations with a team of four people, including website design, content creation, e-commerce management, digital advertising, and event marketing

• Author of "Hard Wired: A Practical Guide to Training Your Mind"
• Developed a mental performance training framework, "The Mind Skill Tree," through interviews and research with esports professionals, entrepreneurs, chess grand masters, drone racers, and psychologists
• Researched, wrote, content edited, copyedited, designed, and promoted the book in 1 year

Greater Minneapolis-St. Paul Area

• Personal Trainer at University of Minnesota Recreation & Wellness Center
• Conducted fitness assessments and developed personalized health improvement training programs.
• Built and managed ongoing relationships with clients
• Adapted training programs to fit the changing individualized needs and skill levels of various clients.

Greater Minneapolis-St. Paul Area

• Finance Analyst intern in Oral Care division, focused on orthodontics market.
• Responsible for pricing analytics, the creation of a price waterfall, and development of an effective large volume discounting strategy in order to improve customer profitability.
• Responsible for analyzing and identifying key sales trends to provide actionable steps for P&L improvement.

Sydney, Australia

• Group blogger for 2015 CAPA study abroad program in Sydney, Australia
• Research, wrote, edited, and published 12 posts over course of 12 week program

Sydney, Australia

Data analyst focused on remittance information for emerging markets

Bloomington, Minnesota

• Athletic product developed focused on fitness and MMA equipment
• Performed market research and analysis to identify new product opportunities.
• Designed, developed, priced, and brought to market MMA and fitness products, including weight lifting grips and sandbag.
• Managed company brand on various social media platforms through content creation.

Master Of Business Administration - Mba, Marketing, Strategy

Activities and Societies: Tech Club, Marketing Club

Bachelor Of Science (Bs), Major: Finance, Minor: Leadership, Distinction Honors

Activities and Societies: Chi Psi Fraternity (IFC: Treasurer of the Year award winner), Undergraduate Consulting Club, U-Lift, Welcome.