Content Creator, Social Media Strategist
CurrentDocumenting the growth of Pickleball through stories.Photography, videographyPhoto: product, sportsVideo: Shorts, long form, vlog, product events, product reviews, highlight reelshttps://www.youtube.com/@buildingpickleballFounder, podcast-host, content creator, editor, photographer, videographer, creative director, social media manager.Responsible for:- Content creation and strategy across all platforms. Clips/Reels/Shorts.- Partnering with brands as a content consultant to develop content strategies for product releases or other related business goals. - Creative ideation and iteration.- Researching and sourcing guests, writing scripts, conducting interviews.- Editing both audio and video content. Sound design, pre and post production.- Social media account maintenance and oversight, content creation, and lead generation.- Researching and tracking analytics such as audience retention rate, click-through rate, and average view duration.- Designing show art, titles, and thumbnails.- Fostering business and media relationships, partnerships, and inquiries.- Driving the creative direction through storytelling.Tools: Da Vinci Resolve, YouTube, Figma, CapCut, Audacity.Platforms: YouTube, Instagram, TikTok, Apple, Spotify, Google, Zencastr.