Anna Orlova Email & Phone Number

United States

I work with the leadership team to create and drive marketing and communication strategy and competitive intelligence and support the overall goals and objectives of the Adisseo North American team. I develop and consistently maintain the marketing and event plans to ensure the business is on track and can perform as planned, thus maximizing returns to the company. I also manage local and international contractors to execute marketing campaigns.

Remote

As the Regional Marketing Manager at DSM Animal Nutrition & Health, I managed a subregion with an annual marketing budget exceeding $1M. My main duties included developing marketing campaigns and go-to-market strategies, launching new products, and organizing international exhibitions, seminars, customer trips, and other internal and external events with over 1,000 participants. I also led internal and external webinars and digital events across various platforms, such as MS Teams, Cisco Webex, Gotowebinar, Zoom, and more.Furthermore, I assessed and reported the efficiency of online campaigns, newsletters, websites, and social media channels in line with the DSM brand strategy. I also established a publication strategy in specialized magazines, resulting in up to 30 annual articles, and led a paid media strategy. My responsibilities included streamlining communication with global cross-functional teams and establishing effective business relationships with technical, quality, and R&D departments. I also shared best practices across the region and developed comprehensive tools for competitive product analysis.Overall, I successfully managed a team of two within a dual reporting and matrix subordination structure, resulting in successful marketing campaigns and business growth.

Belgorod, Russia

As the Marketing Communication Manager, I had a wide range of responsibilities. I developed marketing strategies, managed the budget, and oversaw local and international events and advertising campaigns. I also led online campaigns, evaluated their effectiveness, and conducted competitor analysis. Through these efforts, I played a vital role in developing and implementing sustainable marketing solutions that helped our company achieve its goals and stay ahead of the competition.

Moscow, Russia

As the Marketing and Advertising Manager for a major car dealer in Russia and CIS, I managed the marketing efforts of the Toyota and BMW brands in the region. I organized and led events such as new car presentations, which helped to generate buzz around the brands and increase sales. I interacted with contractors daily for the production of promotional materials, outdoor advertising, radio text, events, catering, and more. Furthermore, I executed the marketing plan with a solid relay to the marketing budget, ensuring we were maximizing our resources and achieving our goals. I also regularly wrote and published news for the corporate website and updated it to keep customers informed about our latest offerings and promotions. Through my efforts, we generated excitement around the brands, increased sales, and enhanced the customer experience.

Master Of Business Administration - Mba

Specialist, Psychology, High

Master'S Degree, Public Relations, Advertising, And Applied Communication, High

Bachelor'S Degree, Communication, Journalism, And Related Programs, High