Betty Lin Email & Phone Number

Digital StrategyWork closely with and advise clients on execution of social media programs and new business opportunities.• Create, manage and execute social media marketing (Twitter, Facebook, Pinterest, Tumblr, Instagram) and digital sales strategies for each client.• Develop owned and earned content distribution strategies and tactics.• Manage all facets of Facebook advertising campaigns, from creative to analytics in order to yield the highest results and returns.Content ManagementResponsible for content production, management and community growth across various social platforms. • Editorial and marketing campaign creation, strategy and management, including video and graphic production.• Track metrics and implement best practices to ensure continued growth on their online profiles and community interactions.• Increased developing artist’s profile by 132% across five different platforms within 5 months .

Greater Los Angeles Area

Lead strategic initiatives and development for Diet Coke and AT&T’s influencer programs.• Collaborated with client and agency partners to align creative and influencer strategies surrounding campaign development.• Managed the scope of work documents, budgets and new business pitches.• Reviewed, revised and presented social analytics reports, circulate actionable insights on an ongoing basis. • Supervised junior team members; provide guidance and instructions as needed to meet campaign deadlines and client’s goals.

Universal City, Ca

Oversaw and developed objectives and targets for a department of 42 people within the Label Marketing, Local Marketing Representatives and Direct Marketing teams.• Managed T&E budgets and marketing spend for the department.• Monitored and reported on the results of all marketing activities, identified solutions for improvement.• Key stake-holder with IT department to create and improve back-end systems for report generation (sales sheets for accounts, reports for labels), retail databases and sales analysis. • Partnered with retail accounts (iTunes, Rhapsody, Verizon, Wal-Mart, AT&T, Target, Best Buy, Amazon) to create and bring unique revenue-generating opportunities.• Worked alongside retail partners and their agencies to strategize and implement effective branding, including partnership marketing, targeted ad buys and monitoring ROI.

Universal City, Ca

Consulted and guided 5 Universal Labels (Interscope/Geffen/A&M, UMe, UMG Nashville, Universal South and UPPM) on their digital and mobile strategy.• Analyzed digital and mobile sales to see trends and to evaluate effectiveness of merchandising. • Initiated UMGD Playlist project creation for digital and mobile accounts that guaranteed merchandising placement. • Ensured digital/mobile products were available in stores and optimized for revenue generation.

Hollywood, Ca

Devised strategic brand plans to increase overall revenue including product development (digital downloads and mobile products), vendor marketing and promotion and new product offerings.• Produced digital only products for sale and promotional purposes, including production and recording of digital albums, EPs, ringtones, voice tones, artist performances, viral videos, online games and other tools.• Increased overall digital sales by 43% from 2005 to 2006.• Secured million-dollar television advertising campaign for the launch of Yellowcard’s album “Lights & Sounds” with Verizon.• Managed creative agencies on execution and optimization of SEO/SEM initiatives.• Implemented the first-ever, personalized ringtones for Chingy’s “Dem Jeans” with Sprint.

Hollywood, Ca

Crafted and implemented strategic digital marketing campaigns, increase artist profiles, visibility and overall sales revenues.• Launched first-ever digital pre-order campaign with Coldplay and iTunes, setting the record for the most digital albums sold in one week and a #1 debut of X&Y on Billboard Top 200 charts.• Formulated game concept and developed storyboard for the Radiohead "Hail To The Thief" four-part game including language, content, legal issues and overall promotion and global execution.

Ba, Recording Arts

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