I was brought into Bellsure to understand the marketing requirement for the business. I work closely with the sales team to understand requirements that need to be delivered, produce channel plans and specific marketing activity and goals to be done in-house and by external marketing agencies. I deliver briefs for each project/marketing activity to outsourced agencies - follow up and monitor all activity to ensure delivery on time and to budget. I am responsible for analysing outcomes on projects, ROI and making future recommendations.

I created a concept from scratch, starting with a business plan to convert an old council building into an artisan coffee shop. I created a brand identity, designed logos, marketing material and developed a presence across a range of social media channels.

I contributed to an integrated marketing and communications strategy that promoted the work, image and reputation of Sage Gateshead as the leader in its field. I used a range of tools concurrently to deliver a range of specific elements in the audience development strategy, developed in line with their CRM system. I Communicated agreed messages to existing and potential customers, stakeholders and the media. I created content and updated their website using Backstage (our bespoke CMS).I worked towards increasing the positive brand profile of Sage Gateshead regionally, nationally and internationally using promotional tools and routes to market including social media, print, direct mail, traditional broadcast, broadsheet and redtop media, e-shots, blogs and all existing and emerging promotional opportunities. I was responsible for organising the Marketing and Communications department financial budget, allocating budget allowances and overseeing spend.

Duties included stewarding events, working as part of a team to deliver excellent customer service at all times, dealing with customer complaints, and resolving issues.

My duties included dealing with all inbound customer services for clients, managing client accounts and project managing campaigns. I created and developed all of Aesthetic Response’s inbound marketing strategy including their Facebook, Twitter, LinkedIn and a WordPress blog. This improved the company’s marketability and increased customer enquiries considerably.

Duties included creating, developing and implementing campaigns and marketing strategies to enable campaign success for clients, everything from data collection to public engagement and sales campaigns. Creating and maintaining rapport and relationships with potential and existing clients, communicating effectively with clients to set and achieve realistic goals. Engaging with regional press, drafting press releases and general marketing of client campaigns and the business as a whole.