Benjamin Lemasson Email & Phone Number

Lyon, Auvergne-Rhône-Alpes, France

Drive the commercial growth of Total Additive and Special Fuels in Africa and Middle East:- Define and apply the commercial strategy in Africa and Middle EastSet market penetration objectives and pricing policy,Implement the commercial action plan in terms of volume, profitability and payment terms,Define the marketing resources necessarySet the finished goods distribution systemPropose and manage the budget of the area- Establish and coordinate with other departments sales forecasts to ensure the best possible customer service- Build and ensure the realization of the commercial action plan in the area

Région De Lyon, France

Drive the commercial growth of Total in North and South America:- Define and apply the commercial strategy in North and South America Set market penetration objectives and pricing policy, Implement the commercial action plan in terms of volume, profitability and payment terms, Define the marketing resources necessary Set the finished goods distribution system Propose and manage the budget of the area - Establish and coordinate with other departments sales forecasts to ensure the best possible customer service - Build and ensure the realization of the commercial action plan of Americas

Mexico City

I guarantee the best exploitation possible of Total Mexico’s sponsorship agreements creating and exploiting the 360° marketing strategyClub America FC – Formula 1 – World Rally Championship (WRC) – e-businessAchievement: brand awareness increase 100% 2013 vs 2015 in the, highly competitive, Mexico City area as well as national level.SponsorshipClub America FC: clubamerica.com.mxContract negotiationCreate/coordinate the 360° marketing strategy, ATL, BTL, internal campaign, sales promotions, digital activations, PR.Achievement: 100 % brand awareness increase 2013 vs 2015Formula 1: Mexican GPCreate/coordinate the 360° strategy: ATL, sales promotions, press agency, BTL:Mexico City Showrun, F1 Fan Zone, GP.Achievements: Sales increase during F1 promotion, Roi increase.WRC:Organize Total’s participation in the WRC. Sales promotions, PR (team, customers, rally organization)Achievements: Sales increase during the WRC's promotion, unforgettable experience for our customers!DigitalDigital sales platform:Customers's integration, training, follow upAchievement: almost all our customers order on the platform - Sales force and sales administration people are focused on high added value tasks (customer prospection)Social networks:Set up alliances with key partners (Club America, Redbull, Peugeot, Renault) allowing a quick growth of our fans/followers as well as engagement rateCoordinate digital teamAchievements:Facebook: +675 K fans - 21% engagementTwitter: + 18 K followers Instagram: +18 K followersWebTOTAL Mexico’s web page: 40 qualified leads/month - total.com.mxPRCreate press | PR strategyCoordinate press teamStrengthen alliances with customers and key partnersEstablish an opinion leader strategy to recruit brand ambassadorsAchievement: 3,048 k USD Roi at 08/15MktCoordinate marketing strategy with the most important distributor of Mexico City - trade marketing, sell outAchievement: brand awareness increase in Mexico City

Guadalajara Y Alrededores, México

As a marketing analyst I contributed directly to the brand awareness through trade marketing actions. Using market studies I developed the POP strategy to finally implement it on the field. This implicated a previous qualification of prospects and customers to determine which material to use.Achievements:- Trade marketing: distributors network identified – P&A stores identified – sales force vehicles. - Trade promotion: sales increase during trade promotions- Media planning follow up- Communication campaign creation- Coordination between online and offline campaigns- Digital: Intranet creation, SEO, web, social network administration - https://www.facebook.com/TotalMexico- Sales promotions: development and operation B2B, B2C and B2B2C- Events: operation and coordination (Rally DAKAR, WRC)- Design: in house, coordination with external agencies

Objective: Develop and coordinate B2B and B2C projectsAchievements: Developement of 2 websites and facebook applicationsActivities: Teaser conception, developement of advertisements and promotional pieces Coordinate offline and online strategies Develop and operate direct marketing operations Social networks: - Develop profitable strategies - Community management

Guadalajara Y Alrededores, México

Master'S Degree, Marketing

Bachelor Of Business Administration (Bba), Marketing/Marketing Management, General

Brevet De Technicien Supérieur (Bts), Electrotechnique