Leading the Digital Customer Experience relationship, strategy and product evolution for the global eCommerce, Marketing and Pricing teams.

Experienced Regional manager leading the strategy and implementation of IT, Digital and e-Commerce projects (DTC, B2B, WebCMS) for North America and LATAM Brands such as Starbucks, KitKat, Health Science, Gerber, Purina and Nestle Canada.• Accelerated global team's footprint in North America, ensuring 100% alignment with global standards while integrating local market insights. This resulted in improved allocation of North American needs into global product development evolution.• Led the execution of 15+ digital projects, aligning resources with strategic priorities to maximize organizational value. Collaborated with cross-functional teams to drive operational excellence, resulting in a 30% reduction in operating costs.•Initiated the development of a global reference architecture to meet project requirements using monolithic, headless, and composable frameworks, integrating Drupal, AEM (Adobe Experience Manager), and PWA for content presentation. • Foster robust partnership with internal stakeholders, agencies, product teams, architects, and technical teams, significantly improving cross-functional collaboration and facilitating the seamless integration of complex technological solutions and initiatives• Facilitated and “cross-pollinated” the sharing of knowledge and expertise across brands, ensuring new implementations could benefit from previous learning of smaller 6-digit projects up to large complex 7-digits budget projects. • Experience in developing comprehensive and customized strategies for internal customers/stakeholders to maximize the use of technology solutions. Led projects from conception to closure, partnering with internal and external resources effectively to achieve project goals.

Spearheaded the launch of 2 major Nestlé e-commerce platforms, combining leadership in orchestrating product, content, SEO, paid media, and third-party integrations with a hands-on approach to mentoring a cross-functional team of business analysts, UX designers, and developers. Applied a holistic strategy not only enhanced the web shopping experience through fully responsive design but also improved project efficiency by integrating Agile SCRUM methodologies, and rigorous QA processes. This approach resulted in a 50% reduction in defects during testing and streamlined user experiences by addressing pain points through comprehensive user research and prototyping.• Manage product and content catalog, search, on-line product data model and third party systems integration (e.g BazaarVoice).• Manage relationship with stakeholders in order to gather, validate and specify eCommerce requirements such as data collection, SEO, marketing campaigns and load them to the new system.• SEO and Google tools migration plan (Adwords, Analytics, Tag Manager, PLAs) including project management with agencies for implementation and QA resulting in an incorporation of 95% of the recommendations from the digital agency into the new ReadyRefresh website.• Digital Asset Management (MAM, Label D, Image Magick) + eContent syndication requirement analyses including feedback on how to improve the solution based on ReadyRefresh requirements. • Test management and testing scripts QA + sign off with testing team as well as execution of specific test plan including Market Acceptance Test (MAT) using tools such as Atlassian JIRA and HP ALM.• Manage technical resources from agencies responsible for paid media, SEO and analytics.• Contribute on the sustain organization creation (in/off-shore) for day-to-day business support.• Experience with the application of Agile SCRUM project methodology.

Nespresso Omnichannel Program Project • Implemented eCommerce and Trade Marketing (Retail) SAP project plan identifying key milestones and project dependencies for the North American and Canadian markets.• Provided business processes and solution expertise in eCommerce gathering and documenting business requirements.• Managed base line testing, MIT and MAT ensuring that the solution meets business requirements.• Provided initial training to Business Analysts and helped them to create project training material. • Ensured sign-off of key deliverables (Blueprint, MAT, Go – No Go Decision).• Content management through hybris and Adobe CQ5.• Managed retail mobile App implementation in US and Canada interfacing with technical teams to increase partners campaign conversion.• Gained experience with the application of waterfall project methodology.

Orchestrated the yearly and 3-5 years B2C and B2B Business plan, sales forecasting, marketing campaigns, social and paid media activations and strategic corporate partnerships , culminating in 71% YoY orders increase in corporate partnerships.Key Achievements: • Managed the path to purchase journey on the Nespresso Brazil website, increasing e-Commerce share from 0% to >30% (+25% Desktop +5% Mobile) while leading the channel.• Planned Black Friday campaign resulting in 7 months of sales during a 1-week campaign (+130% year over year sales).• Executed e-Commerce e-Merchandising activities through cross-sell, up-sell, CRM and test and learn activities.• Online marketing advertising including SEO, SEM, Social Media and other acquisition channels.• Monitor KPIs with a strong focus on sales and customer journey targeting increased visibility, engagement, traffic, and sales.• Built a dedicated B2B2C corporate website to fit specific partners (Google, Samsung, Whirlpool) campaigns requirements. • Excellence in road mapping the 6-12 months business plan with Global teams including campaigns and P&L ownership.• Startup & Setup of the eCommerce channels in Latin America (Mexico and Argentina).• Implemented Mobile Channel in Brazil (iOs, Android).• Planned and executed ecommerce projects, developed local on-line sales strategy, followed up on the website traffic growth, statistics and reports using Adobe Omniture.• Responsible for the Social Media treatment (Facebook, Twitter, eMail and Chat)

• Startup of the internet channel in Brazil with the definition and creation of the first digital procedures, campaigns and products setup.• Execution, validation and processing of the on-line orders.• Implementation of the first Social Media channel for Nespresso Brasil (Calleo).

• Startup & Setup of the Boutiques channel in Brazil (First Retail Team)• Key activities during this period: Capsules, machines and accessories sales, handle the boutique stock and guarantee that all the products were available for sale in the correct quantity per SKU, cash closing, manager backup and support in other store in Latin America.