Brian C. Email & Phone Number

Creating, communicating and implementing the project’s mission, vision and direction; Overseeing the complete operation of the project in accordance with the direction established in the strategic plans; Evaluating the success of the project in reaching its goals; Review financial and non-financial reports to devise solutions or improvements; Analyse.

Leading a global customer and commercial growth agenda for a top wine company in the world, spearheading on global initiatives that enhances better collaboration with top customers, builds world-class sales capability, and driving digital transformation

Atlanta, GA, US

Setup new business unit to incubate and accelerate new non-retail platforms in China, while drive business transformation for the retail business

Atlanta, GA, US

Setup the first-ever digital commerce business team; Drove 3X business growth in two years while gained market share in the online beverage category; Established industry-accredited customer partnership with leading digital players including Alibaba and JD.com

Atlanta, GA, US

Drove transformation for the HORECA business in top national customers for the China system; Developed innovative and customer-centric fountain portfolio and equipment solutions; Converted and recruited top global and national HORECA customers

Atlanta, GA, US

The chief customer lead for top pan-Asia customers; Drove strategic partnership and growth agenda to accelerate growth; Built world-class customer management capability across our markets in Asia Pacific

Atlanta, GA, US

Chief of staff for China CMO; Driving marketing efficiency and productivity; Project management for long-range planning for all brands

New York, New York, US

Drive double-digit growth for the infant-formula powder milk business of Wyeth in modern trade, specialist stores, and eCommerce channels

Shanghai, CN

Lead the national partnership with global and top national customers (incl. Carrefour, Metro, Tesco, Walmart) and accelerated business growth ahead of the category

Amsterdam, NL

Manage the P&L of the Southern China region and successfully turned around a declining business back to a growth trend

Amsterdam, NL

Act as the first-ever chief customer lead for Heineken business in China, leading our national collaboration with global and top national customers

Amsterdam, NL

Setup the new key customer department for Heineken and established a strategic partnership with all top 3 retailers in Hong Kong and Macau

Advanced Management Program

Bachelor Of Business Administration - Bba, Finance