Brenda Mitchell Email and Phone Number
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A skilled and passionate Marketing Executive with demonstrated experience in growing brands. Combining excellence in business and marketing strategy development, business acumen, planning skills, effective team leadership and a passion for developing people to deliver results.Understands consumers, trends and markets across Australia and New Zealand, and develops strategies, innovation and activities to meet business growth. Possesses strong business and financial acumen with a track record of getting results.Key capabilities include: strategic development; brand development; consumer insights; business case preparation and project management; market and competitor research; working with global brands, channel engagement; team and broader business leadership; ATL and BTL communication and media including digital; experience in retail management.
Patons Macadamia Pty Ltd
View- Website:
- patons.com.au
- Employees:
- 24
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Sales And Marketing ManagerPatons Macadamia Pty LtdCamberwell, Vic, Au
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Sales & Marketing ManagerPatons Macadamia Pty Ltd Aug 2017 - PresentPatons Macadamias creates and markets ranges under the Patons, Suncoast Gold and The Gourmet Nut Company brands. The Patons brand uses native Australian grown macadamia nuts and turns them into something special with chocolate. Patons products are sold throughout Australia and across the globe in travel retail, fine food and gift stores. The Suncoast Gold range of products include roasted and flavoured macadamia nuts, macadamia oil and macadamia milk. The Gourmet Nut Company branded products provide a wide range of roasted and coated nuts; either eaten on their own or used as an ingredient in other products.
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New Business And Innovation ManagerModern Baking Company Mar 2015 - Aug 2017March 2014-currentMODERN BAKING COMPANYMBC is An Australian food manufacturing business that produces biscuits, pastry and meringue products. This role includes developing marketing strategy, driving product innovation and development, acquiring new business to support the business in achieving profit targets.
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Executive Marketing SpecialistBrenda Mitchell Dec 2014 - Jun 2015Providing brand and marketing analysis, advice, guidance, strategy and implementation plans for consumer goods organizations to build great brands, effective strategy and shape communication solutions. Engagements included working within the retail food industry on a brand transformation project – development of strategy and implementation plans - including consumer research, brand positioning, logo design, outlet design, packaging, POS and digital communication (owned and social).
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General Manager MarketingPatties Foods Pty Ltd Nov 2013 - Oct 2014Mentone, Vic, AuA member of the executive lead team and reporting to the CEO, led a team of 13 direct and indirect reports to develop and deliver on the 4 year strategic plan and a 1 year execution plan to deliver growth for brands FOUR'N TWENTY, Patties, Herbert Adams, Nanna's, Creative Gourmet and ChefsPride.Key outcomes include: reviewed and established best practice in terms of consumer insights and effective marketing briefing and execution; re-positioned the brands and associated strategies (TVC, digital, packaging, POS and BTL); development of an innovation pipeline; and launched to market key innovation both in retail and foodservice. -
Marketing Director Consumer Tissue And Marketing ExcellenceSca Hygiene Australasia Nov 2011 - Nov 2013Springvale, Victoria, AuA member of the Consumer division lead team, led the management of the tissue brands including Sorbent, Purex, Handee, Deeko and Treasures (NZ) which are all #1 or #2 brands in the market. Led a team of marketers based in Australia and NZ.Key achievements included profitable share growth; successful repositioning of brands; development of strong innovation pipeline with new products launched; new agency selection through competitive pitch process; a highly engaged team with great retention and marketing strategies to support large capital project. -
Head Of Marketing, Personal Care ConsumerSca Hygiene Australasia Aug 2007 - Nov 2011Springvale, Victoria, AuA member of the Personal Care division lead team, led the management of the personal care brands including Libra, TENA and Treasures (NZ) which are #1 or #2 brands in the market. Led a team of marketers based both in Australia and NZ.Key achievements included growth ahead of market; consolidated two nappy brands into one and grew market share from 17% to 24%; represented Asia Pacific region on global brand council; a highly engaged team; strong product innovation and market leading communication.
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Business Unit Manager Feminine HygieneSca Hygiene Australasia Jun 2004 - Jun 2006Springvale, Victoria, AuLibra brand management, achieving profitable growth through innovation and outstanding consumer communication.
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Product ManagerSca Hygiene Australasia 2001 - 2004Springvale, Victoria, AuManaged the Libra pad portfolio, taking the segment into #1 market share.
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Marketing Services ManagerSca Hygiene Australasia Feb 1998 - 2000Springvale, Victoria, AuManaged insights via consumer and shopper research; forecasting and strategic planning process.
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Project Manager Officeworks DirectOfficeworks 1996 - 1997
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Various Incl. Store Support Services Manager, Public Affairs And Food Buying AdministrationMyer Department Stores (Coles Myer) 1989 - 1996
Brenda Mitchell Skills
Brenda Mitchell Education Details
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Monash UnivesityRetail -
Auckland College Of EducationEducation
Frequently Asked Questions about Brenda Mitchell
What company does Brenda Mitchell work for?
Brenda Mitchell works for Patons Macadamia Pty Ltd
What is Brenda Mitchell's role at the current company?
Brenda Mitchell's current role is Sales and Marketing Manager.
What is Brenda Mitchell's email address?
Brenda Mitchell's email address is br****@****.com.au
What is Brenda Mitchell's direct phone number?
Brenda Mitchell's direct phone number is +176050*****
What schools did Brenda Mitchell attend?
Brenda Mitchell attended Monash Univesity, Auckland College Of Education.
What skills is Brenda Mitchell known for?
Brenda Mitchell has skills like Customer Insight, Marketing, Brand Management, Consumer Products, Fmcg, Product Development, Trade Marketing, Marketing Management, Strategy, Marketing Strategy, Product Marketing, Market Analysis.
Who are Brenda Mitchell's colleagues?
Brenda Mitchell's colleagues are Josh Robson, Dillon Connell, Jvis Daflame, Helen Ruhsam, Jan Holmes, Phillip Hall, Dorothy Toward.
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