Balint Lobmayer Email & Phone Number

Budapest, Hungary

• Maintaining and managing Marketo globally (marketing automation system) with all external API connections: delivering system maintenance projects, with multiple internal and external stakeholders based on priority
• Testing and maintaining the salesforce integration working closely with the sales ops team
• Delivering and improving operational and global campaigns eg. trial journey
• Responsible for recommending, communicating and enforcing system wide best practices
• Coordinating trainings and building a CoE platform for Marketo users, provide ad-hoc support for local digital marketing efforts
• Creating global and local reports from Marketo for upper management, working with the analytics team to create a PowerBI dashboard

Budapest, Hungary

• Plan and execute digital campaigns incl. automated email nurture campaigns using Marketo, optimising for tracking and attribution, A/B tests, optimised landing pages and emails (mobile/desktop viewing)
• Cross-functional team coordination, working with agencies, promotion partners, regional marketing teams and internal stakeholders eg. JiffleNow implementation
• Provide technical and operational support in digital projects along with other omni-channel responsibilities
• Report results and share learnings with campaign stakeholders. Constantly review, analyse and optimise running campaigns
• GDPR compliant data management, ensuring assets are following industry policies, the brand book and best practices

Budapest

Szeged, Hungary

• Supporting the marketing team, with managing online marketing campaigns: Facebook ads, Google ads, google analytics, wordpress website updates
• Active participation in team meetings, presenting campaign results, marketing plans
• Create company materials based on the brand book
• Daily use of Excel and other MS Office software
• Communication with outside agencies

Lancaster, United Kingdom

Budaörs, Hungary