At SenseNode, I lead product management and oversee the customer journey for our B2B SaaS solution, which optimizes energy consumption in large-scale manufacturing industries.Responsibilities:- Product Software Management: Lead cross-functional teams to develop and enhance Energy Analytics, a B2B SaaS platform. Drive feature development with Agile/Scrum methodology and manage stakeholder relationships.- Customer Engagement: Track and improve the customer journey by involving key stakeholders and addressing their needs.- Marketing: Since April 2024, I have been acting as Marketing Manager, revamping our website, updating our brand, and developing a new data-driven marketing strategy.Achievements:- Launched multiple software features with over 60% user adoption.- Increased Weekly Active Users by 113% within 12 months.- Boosted NPS customer satisfaction score from -22 to +33.- Increased website traffic by 10x in 6 months

Managed the Product Led Growth initiative at Telavox- Worked in a closed loop of measuring, analysing and improving the freemium funnel- Developed the freemium productProduct-led growth is a business strategy in which a company uses its product as the main tool to acquire customers.

Worked in the intersection of marketing, UX, devOps and management to analyse and develop long term product roadmap initiatives.Telavox is a Swedish based SaaS provider of B2B communication with a focus on PBX and telephony. Named by Gartner as an up-and-coming player in the Unified Communication as a Service, UCaaS, Sector.

Managed and developed growth marketing at Minut. Including identifying, track and optimise every step of the user journey. That includes social media performance marketing, SEO, SEM and web-development. Other responsibilities include brand strategy, organic social media, community engagement, marketing material, market analysis and PR.Minut creates a world-leading home monitoring device with a focus on user privacy.

Robinject is an insulin injector that enables affordable and safe healthcare. As a business developer, I develop partnerships and external communication. I have been working in this position on an hourly basis, e.g. not full-time.

Understanding the user value of speech recognition in the home environment. The project was done in collaboration with the IKEA department for smart products. The thesis concluded in several user values of speech recognition by analysing interviews from end users, e.g. IKEA customers. Those values were confirmed and discussed by speech recognition experts such as Hiroshi Ishiguro.

Sustainable Business Hub is a network of companies and organisations working with sustainability. My role was in developing a new service working as a marketplace for sustainable companies in Sweden. The process was based on user input and rapid prototyping. By the end of the summer, I had created a comprehensive visual prototype along with a business and project plan. The product is now in the process of being developed and multiple potential customers have reported their interest.

Space10 is a cutting-edge living lab and exhibition space in the heart of Copenhagen. My main task was organizing trailer park i/o, an interactive technology festival.

Communication in EU project CELSIUS, in which the aim is energy efficiency through district heating and district cooling. Created graphic profile, website, presentations, brochures and animations.

- Member of the Steering Committee managing budgets, communication strategies, external relations, events and building a large organisation.- Responsible for merchandise, increased revenue by 78% and profit turned from a negative to $20K' to a positive $100K' compared to prior year. - Managed Art Direction allowing creativity and joy amongst visitors. The Lund Student Carnival dates back to 1849 and is said to be the world's largest recurring student event with approximately 5 700 volunteers students (2014) and revenues of close to thirty-one million SEK ($4M). The Carnival takes place every fourth year in May and is visited by over 400 000 people.