 Led product strategy, vision, roadmap, and customer experience via user-centric design methodologies: user research, requirement gathering, IA, customer journey, user stories, wireframes, visual designs, interactive prototypes, product development, and testing. As Product Owner utilized agile methodologies to guide design & development teams and help alleviate roadblocks using creative and cost-saving solutions; created and deployed QA processes.  Constantly monitored product KPIs… Show more  Led product strategy, vision, roadmap, and customer experience via user-centric design methodologies: user research, requirement gathering, IA, customer journey, user stories, wireframes, visual designs, interactive prototypes, product development, and testing. As Product Owner utilized agile methodologies to guide design & development teams and help alleviate roadblocks using creative and cost-saving solutions; created and deployed QA processes.  Constantly monitored product KPIs, applied user feedback for product optimization and new features enhancements. Authored business cases; worked closely with Legal and Finance - on contracts, Sales - on pricing and monetization strategy, and Marketing - on budgets, campaign strategy, and execution.  Acted as editor for guides on classifieds portal creating content strategy and schedule, overseeing social media posts, videos, print, and online creatives. Show less

 Executed Customer Experience initiatives on the website as well as its online distribution channels through differentiated product vision and strategy.  Managed product development lifecycle, design, content, quality control and testing, and SEM/SMO/SEO initiatives on the site.  Conceptualized and launched content blog to educate and inform users about trends and available options available in this space.

 Planned, managed, and supervised entire product management lifecycle from requirements gathering, sprint planning, user stories, and wireframes to designs, development, and testing.  Co-led product localization and monetization efforts through constant monitoring of key metrics; galvanized re-launch and rebranding exercise for Ignighter.com as StepOut.com.  Created, planned, and launched StepOut magazine – Scoop.

 Led product, design, and QA teams for all five content verticals directing entire product lifecycle from launch to delivery and maintenance.  Cooperated closely with SEO team to make sites SEO compliant and increase site traffic.  Worked on ideas for client pitches along with sales team, and managed execution of client campaigns on the sites.  Designed intuitive CMS used to power all five verticals.

 Worked with international teams – Australia, Singapore, US, New Zealand to localize the product before launch. Recruited and managed a team of knowledge executives to test and work on the product; managed team of 24/7 customer care executives for monitoring abuse. Analyzed product success metrics weekly and worked with Search Head to grow key product metrics.  Managed user communities through monitoring and answering user queries Launched the Yahoo! Answers India site.

Worked on ideas, concepts, strategy, copy and content for promotion of Rediff’s internal services (i.e. websites, e-mailers, ad campaigns, offline & online promotions) for Rediff Connexions, Rediff iLand, Rediff Business Solutions. Wrote Feature Stories - Spa Review: Refresh, recharge and rejuvenate!, Living in:A taste of freedom, The secrets of job hopping!Wrote Movie Reviews - The Clash of the Titans , Sue you at 9, You’ll remember forgotten, Chahat Ek Saza,Key Moments… Show more Worked on ideas, concepts, strategy, copy and content for promotion of Rediff’s internal services (i.e. websites, e-mailers, ad campaigns, offline & online promotions) for Rediff Connexions, Rediff iLand, Rediff Business Solutions. Wrote Feature Stories - Spa Review: Refresh, recharge and rejuvenate!, Living in:A taste of freedom, The secrets of job hopping!Wrote Movie Reviews - The Clash of the Titans , Sue you at 9, You’ll remember forgotten, Chahat Ek Saza,Key Moments Was awarded for my performance in achieving business objectives and company goals for Rediff Business Solutions. Helped launch 3 internal properties- Rediff Connexions (Business networking), Rediff Business Solutions (Domain, Hosting solutions) and Rediff iLand (Blog platform).Worked on Rediff Home Page redesign and content standardization, as part of the 'Special Home Page Team'. Show less

Developed ideas, storyboards and wrote content for interactive online properties for Brands, Contests, Mobile Games, SMS Virals & Offline events for brands.Key MomentsDeveloped online properties for Coke & several Garnier products, Nescafe (Jagao Pilao), Polo, Spiderman (HBO), Colgate Herbal, AIWA, Jet Airways, CNN, Xtra Premium, Asian PaintsDeveloped Mobile games: Arnie Dolphin, Destination Heaven, Jassi, Contact, Out of order, Cupid’s ArrowWireless… Show more Developed ideas, storyboards and wrote content for interactive online properties for Brands, Contests, Mobile Games, SMS Virals & Offline events for brands.Key MomentsDeveloped online properties for Coke & several Garnier products, Nescafe (Jagao Pilao), Polo, Spiderman (HBO), Colgate Herbal, AIWA, Jet Airways, CNN, Xtra Premium, Asian PaintsDeveloped Mobile games: Arnie Dolphin, Destination Heaven, Jassi, Contact, Out of order, Cupid’s ArrowWireless Promotions: Jassi Jaisi Koi Nahin, Ye Meri Life Hai, CID for Sony, Alcazar (Vodka)// Nescafe, Virgin Atlantic, Standard Chartered, Cadbury Bytes, Kelloggs Brainmeter, Women’s Day, CNN Show less

• Co-ordinated with clients for gathering requirements, understanding briefs and executing campaigns.• Developed ideas for offline Brand Events & Promotions. • Wrote copy & content for Direct Mailers, Print Ads, Brouchers, Leaflets, Websites & Corporate Communication material for various brands. • Wrote storyboards for TVCs in Marathi. Brands worked on: Pudhari //TATA Engineering // PILOT //Intel // TataNet// ELCOM// Gammon// Skanska// Braun// Ministry of Shipping //… Show more • Co-ordinated with clients for gathering requirements, understanding briefs and executing campaigns.• Developed ideas for offline Brand Events & Promotions. • Wrote copy & content for Direct Mailers, Print Ads, Brouchers, Leaflets, Websites & Corporate Communication material for various brands. • Wrote storyboards for TVCs in Marathi. Brands worked on: Pudhari //TATA Engineering // PILOT //Intel // TataNet// ELCOM// Gammon// Skanska// Braun// Ministry of Shipping // International Book House // KIT's College of engineering// RAPA (Radio and Television Practitioners)// Multiprint Advertising Show less