Barry Sheets Email & Phone Number

Grand Rapids, Mi, Us

Port Matilda, Pennsylvania, Us

In his role as Sr. Brand Strategist and Fractional CMO at LeaseMyMarketing, Barry Sheets focuses on helping law firms, professional services businesses, and other SMBs achieve success through a strategic, data-driven approach. Barry's expertise lies in delivering comprehensive market research, in-depth competitive analysis, and developing effective marketing management plans, marketing strategies, and growth initiatives tailored to the unique needs of each client.Barry utilizes data-driven insights to conduct thorough market research, uncovering industry trends and growth opportunities. Through detailed competitive analysis, he identifies market gaps and areas where clients can differentiate themselves, sharpening their competitive edge. From there, Barry develops customized marketing strategies designed to drive measurable results—whether increasing brand visibility, enhancing client engagement, or fostering long-term business growth.Collaboration is a key aspect of Barry’s work. He partners with creative teams to ensure that every marketing initiative is cohesive, impactful, and aligned with the client’s core values. His focus is on building strong, consistent marketing narratives that position clients as leaders in their markets.Barry’s efforts are driven by a commitment to achieving measurable outcomes. By consistently evaluating and optimizing marketing strategies based on performance data, he ensures that clients not only stand out in their respective markets but also achieve sustainable growth and lasting success.For more details on Barry's expertise in market research, competitive analysis, and growth strategies, see his bio.

As Chief Marketing, Sales, and Growth Officer for The Little Things Wholesale, I specialize in scaling boutique retail partnerships by delivering unique, hand-crafted greeting cards to specialty stores across the U.S. My focus is on identifying ideal retail partners, nurturing long-term relationships, and implementing growth strategies that align with the values of premium handmade goods.Key Responsibilities:Strategic Growth: Lead efforts to expand The Little Things Wholesale's reach by targeting high-value boutique gift shops, stationery stores, and lifestyle retailers.Market Research & Analysis: Conduct in-depth research to identify trends, segment target audiences, and develop tailored marketing strategies for the wholesale division.Lead Generation & Sales: Utilize tools like LinkedIn Sales Navigator and Seamless.AI to connect with decision-makers, craft personalized outreach, and build a strong pipeline of retail partners.Relationship Management: Serve as the primary contact for retail partners, fostering mutually beneficial relationships and ensuring seamless collaboration.Operational Collaboration: Partner with the creative and production team to align product offerings with market demand and maintain exceptional quality.Digital Marketing Expertise: Oversee the optimization of the wholesale website and create promotional campaigns to drive engagement and conversions.

As President of Mountain Management Group (MMG), I led a firm dedicated to helping small and medium-sized businesses grow through strategic insights and actionable plans. Our focus was on market research, competitor analysis, consumer insights, and creating marketing, sales, and growth strategies tailored to each client’s needs.Core Expertise:Market Research & Competitor Analysis: Delivered data-driven insights to help businesses identify opportunities and outperform competitors.Marketing Audits & Strategies: Crafted impactful marketing plans to align with client goals and target audiences.Sales & Growth Strategies: Designed strategies that drove revenue and long-term business success.Our primary focus was on serving law firms, providing them with comprehensive marketing and growth solutions to expand their client bases and enhance their competitive edge.DBAs Serving Niche MarketsTo address specific industries, MMG operated under several DBAs:Adventure Media Co.: Supported the outdoors industry with business strategy, multimedia advertising, and Fractional CMO services.MMG Creative Marketing: Helped creative and performing arts businesses, such as PYOP studios, grow through tailored marketing strategies.MMG Strategic Solutions: Catered to SMBs in industries like craft breweries, landscape construction, industrial manufacturing, and influencers with targeted strategies.Our ApproachAt MMG, we combined market expertise, strategic thinking, and real-world experience to help businesses succeed. Whether working with law firms or niche markets, our commitment was to deliver measurable growth and lasting impact.MMG wasn’t just a service provider—we were a partner in driving results and creating opportunities for success.

As the Founder and President of Advanced Control Systems, I built a manufacturer’s representative and sales engineering organization focused on delivering cutting-edge solutions to the industrial automation and aerospace industries. Partnering with top manufacturers like Allen-Bradley, Toshiba, AC Technologies, and Klockner Moeller, we provided advanced sales engineering expertise and strategic sales and marketing support to end users and distribution partners.Key Responsibilities:Sales Engineering: Delivered technical solutions tailored to complex automation challenges, focusing on customer-specific needs.Client Relationships: Engaged with end users and distributors to ensure seamless implementation of automation technologies.Strategic Growth: Designed and executed sales and marketing strategies to drive market penetration and establish strong industry presence.Under the Midwest Industrial Controls (MIC) DBA, the company expanded into preventive and predictive maintenance services for the automotive and automotive supplier industries, focusing on optimizing high-tech equipment like:Variable Frequency Drives (VFDs)Programmable Logic Controllers (PLCs)Motion Control SystemsRobotics and Vision SystemsNotable Achievements:Developed Advanced Control Systems into a trusted provider of innovative automation solutions for industrial and aerospace clients.Expanded maintenance services through MIC to reduce downtime and improve operational efficiency for automotive manufacturers and suppliers.Represented globally recognized brands while delivering technical expertise and tailored marketing strategies.Through Advanced Control Systems and Midwest Industrial Controls, I combined engineering innovation with strategic leadership to drive success for our clients and partners.