• Advise founders at an early-stage startup on digital product strategy and vision development.• Provide guidance on product-market fit, scaling strategies, audience insights, and competitive positioning

At Emcee, creators, brands, and customers converge in a three-sided fashion marketplace. In my role as Director of Product, I led the strategic direction, roadmap, and implementation of our platform's discovery, shopping, and creator tools. • Led high-performing web and mobile teams within the Customer & Creator segments for a zero to one product launch.• Recruited and mentored team of Senior Managers in Product, Data, and Technical Project Management• Owned the development roadmap and agile ceremonies for two cross-functional pods totaling over 20 members from engineering, design, and QA. One pod focused on the customer shopping experience, the other on the creator tools.• Directed the revamp of the creator tools, enabling brand and product discovery, content upload, and showroom management. • Expanded product discoverability exponentially by integrating creator content into a unified product catalog featuring hundreds of Shopify merchants.•Led the replatforming initiative from a monolithic PHP site to a service-based React site, including defining and launching identity, user profile and feed microservices. • Orchestrated a complete redesign, collaborating closely with the design team to iteratively build and user test Figma prototypes. Successfully implemented a consistent design system across the entire site/app experience.

Responsible for the strategy, roadmap, and success of the direct-to-consumer (D2C) shopping app and personalization platform.• Led the 0-1 React Native mobile commerce app for iOS and Android, resulting in improved Average Order Value (AOV), engagement, and retention metrics compared to the web.• Owned the end to end digital production of Hasbro's 'Selfie Series' mass personalization platform. This custom offering allowed fans to scan their face, customize a digital figure, and order a collector-grade action figure in their likeness.• Launched revenue generating and retention features including product customization, crowdfunding, premium subscriptions, streaming video, favorites, and account/order management.• Managed the development of the backend tools required to power the Shopify Plus-based, headless e-commerce experience.• Selected and evangelized tools used for content management, push notifications, and mobile analytics.• Communicated the app vision, development progress, and results with leadership and cross-functional teams including IT, marketing, design, legal, and finance.• Led User Acceptance Testing (UAT) and Quality Assurance (QA) to ensure ends users received a quality product.

As part of Hasbro’s “internal startup” focused on product innovation, developed apps for products utilizing Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), Voice Recognition, and Artificial Intelligence (AI).* Established the digital strategy, production, roadmap, release management, and monetization plan for eight global app- connected products, three Alexa skills, multiple websites, and internal tools. 
* Defined KPIs, implemented tracking, and analyzed reports from Google Analytics, PowerBI, Omniture, SWRVE, Localytics, and Shopify for continuous evolution based on user behavior. 
* Evaluated, selected, and managed external agency partners as an extension of our design and development team. 
* Introduced "Content to Commerce", allowing users to buy physical versions of in-app items, boosting sales and setting a 
precedent for future development. 
* Incorporated gamification mechanics like leaderboards, collections, badges, avatar customization, and gated unlocks, fostering 
engaging branded experiences with incentivized repeat engagement, resulting in apps averaging 20+ minutes per session. 
* Grew the partner relationships with Apple, Google Android, and Amazon Alexa teams.

The New Business Group at Hasbro was an internal incubator focused on harnessing our expertise in play to uncover fresh revenue streams and business prospects beyond our conventional child-centric markets.• Directed e-commerce digital strategy and website development for product launches within the New Business Group, driving successful market entries.• Led user research, design, and presentation for the New Business Group, facilitating innovation and market expansion.• Launched the Nerf Energy app & connected wearable for United Healthcare, leading to nationwide YMCA programs.• Designed both in-store and backend experiences for Super Awesome Me in collaboration with 3DPlusMe, delivering a bespoke 3D face scanning and custom action figure purchasing platform.• Formed a strategic partnership with Shapeways to launch and optimize SuperFanArt.com, a platform enabling artists to sell 3D printed figures featuring Hasbro brands.

Within the digital marketing team, built and marketed interactive brand experiences across apps, brand websites, online games, promotions, and social media channels. 
 • Directed end-to-end digital development for 50+ product and entertainment sites, featuring brands like Star Wars, Marvel, Transformers, GI Joe, Nerf, Monopoly, and Disney. 
• Coordinated the localization and implementation of websites and apps into 30+ languages and 45 locales. Partnered with local market experts to ensure accurate and culturally relevant content localization. 
 • Designed the vision and owned the execution of six app/web-connected toy launches, amassing a user base of 31 million who registered 12 million product codes and played over 50 million games. 
 • Released five standalone iOS and Android apps that accumulated over 6 million downloads and earned 4+ star ratings. 
• Built two content portals with branded games, videos, and downloads, ranking as Hasbro's top site with over 1 million unique 
visitors per month for years.• Created search, media, and online advertising plans to support key drivers, including launching Facebook and YouTube accounts. 
• Launched and grew Facebook and YouTube accounts for Nerf, Transformers, and Beyblade.

Founded a successful digital agency providing website development and marketing strategy to small and medium-sized businesses.• Authored the strategy, wireframes, design, development, tracking, and ongoing maintenance of e-commerce sites, landing pages, and marketing campaigns spanning industries including travel, hospitality, fashion, automotive, entertainment and fitness.• Conducted the recruitment, management, and mentorship of a diverse global team of designers, developers, and analysts.• Authored and executed data-driven digital marketing initiatives, igniting remarkable transformations for dozens of customers.• Re-Platformed and redesigned ecommerce sites while preserving content and user data.• Prepared quarterly analysis reports to review progress and guide future strategy.

• Reporting to the creative director, designed layouts for annual reports, print ads and logos for local and national clients.• Assisted in RFP responses and presentation materials