Senior Level Direct Marketing ExecutiveI use trackable anayltical data to make marketing and business decions that produce the highest ROI. My entire career has been in direct to consumer marketing. From List Segmentations, to media buying, to call center management, to operations management. I provide leadership and hands-on experience. One minute I am placing a space ad and the next I am working on a contract with outside call centers, then figuring out the best way to ship a package to a customer. Knowing who your customers are and who you should target to become you customer is key to a successful direct marketing campaign, no matter the medium. Specialties:ROI orientated Negotiations,ROP planning and buying,Flexibility, Local Market and National Campaigns,Knowledge of Canadian and UK media, Targeting based on performance,Result orientatedCall Center ManagementOperations Management.Budget Planning