Tanya Roberts Email & Phone Number

Vancouver, Bc, Ca

Vancouver, Canada Area

I’m not your average, dime-a-dozen blogger, nor am I just a technical writer who churns out dry-as-toast white papers. I write clever content that helps technology and software companies grow an audience and bring in customers—even if you don’t have an email list or a single lead, and even if your salesperson is so bored they spend most of their days playing Solitaire. Here are a few results I’ve helped my clients achieve: - The email and case study I wrote landed my client a… Show more I’m not your average, dime-a-dozen blogger, nor am I just a technical writer who churns out dry-as-toast white papers. I write clever content that helps technology and software companies grow an audience and bring in customers—even if you don’t have an email list or a single lead, and even if your salesperson is so bored they spend most of their days playing Solitaire. Here are a few results I’ve helped my clients achieve: - The email and case study I wrote landed my client a $500,000 to $1,000,000 lead with one of the largest life insurance companies in Canada. - I wrote a thought leadership piece that landed my fintech client in TechCrunch.- The email content I wrote helped an enterprise software company triple their webinar registrations.- I collaborated with a Fortune 500 U.S. company with $6.4 billion in annual sales on their content marketing efforts for 3+ years. Together, we’ll craft content that warms hearts, opens wallets, and makes you look as good as James Bond driving an Aston Martin. Learn more at www.bluefinch.ca Show less

Content Marketing: Worked with industry experts to develop monthly content (via blog posts, e-newsletters, and online/social media channels) to engage current and new prospects.Online Marketing & SEO/SEM: Increased overall website traffic by 133%, unique visitors by 183%, and page views by 177%. Increased organic traffic by 84% and paid traffic (Google AdWords) by 100%. Consistently maintained first-page status (rankings between 1-3) for top search terms on Google.Business… Show more Content Marketing: Worked with industry experts to develop monthly content (via blog posts, e-newsletters, and online/social media channels) to engage current and new prospects.Online Marketing & SEO/SEM: Increased overall website traffic by 133%, unique visitors by 183%, and page views by 177%. Increased organic traffic by 84% and paid traffic (Google AdWords) by 100%. Consistently maintained first-page status (rankings between 1-3) for top search terms on Google.Business Development/Sales: Brought in two multi-billion-dollar medical device companies as new clients, along with 3 additional mid-sized drug development/medical device companies. Instrumental in bringing in new business by identifying/qualifying leads, facilitating negotiations, and managing relationships.Strategic Marketing Planning: Developed/implemented sales and marketing plans, including financial targets. Show less

Short term contract to help increase registrations for Digital Media Academy summer camps, held at the University of British Columbia.

Tradeshow Planning: • Worked with upper management to develop pre and post show marketing initiatives• Worked with the graphic designer and exhibit company to plan the booth design and layout • Worked with tradeshow suppliers to organize logistical items and negotiate reduced expenses Public Relations: • Developed public relations strategies • Wrote and distributed press releases and press kit materials• Worked with editors to gain publicity • Developed… Show more Tradeshow Planning: • Worked with upper management to develop pre and post show marketing initiatives• Worked with the graphic designer and exhibit company to plan the booth design and layout • Worked with tradeshow suppliers to organize logistical items and negotiate reduced expenses Public Relations: • Developed public relations strategies • Wrote and distributed press releases and press kit materials• Worked with editors to gain publicity • Developed relationships with key industry contacts Internet Marketing:• Worked with upper management to develop a web site strategy • Developed search engine optimization strategies to increase web traffic and conversion rates Direct Marketing: • Worked with the graphic designer to develop creative concepts and visual layout of direct mail pieces• Wrote copy for direct mail pieces Show less

Marketing Research: Created and executed online surveys to uncover key target market data Email Marketing: Wrote copy and provided creative direction for the monthly e-newsletter Internet Marketing: -Wrote copy and provided creative direction for the re-launch of the corporate web site -Created a search engine optimization strategy to increase web site traffic and conversion rates

Email Marketing: Coordinated the monthly e-newsletter; developed creative concepts, managed suppliers (copy writer and web designer), proofed/edited copy, and performed post campaign analysisGraphic Design & Creative: Created marketing and collateral materials, including copy writing and design Marketing Research: Performed extensive competitive, industry and consumer research to gain insight into target marketsSearch Engine Optimization: Performed linking strategies and… Show more Email Marketing: Coordinated the monthly e-newsletter; developed creative concepts, managed suppliers (copy writer and web designer), proofed/edited copy, and performed post campaign analysisGraphic Design & Creative: Created marketing and collateral materials, including copy writing and design Marketing Research: Performed extensive competitive, industry and consumer research to gain insight into target marketsSearch Engine Optimization: Performed linking strategies and web site content updates to secure a high page rank on the key search enginesPublic Relations: Worked with upper management and the PR agency to develop public relations strategies and security publicity Show less