David Blumberg Email and Phone Number
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With over fifteen years of professional experience, my core competencies in digital strategy, online advertising, and digital marketing have propelled organizations like AstraZeneca to the forefront of digital engagement. Most recently, as Global Director, Digital Engagement at AstraZeneca, I was the digital SME responsible for enhancing service offerings and forging strong partnerships to support global oncology brand teams. My role involved launching and growing digital marketing programs that were both branded and unbranded, focusing on patients and HCPs. I utilized my skills in digital strategy to identify opportunities for innovation, while ensuring campaigns were effective and efficient through robust measurement and reporting processes.
Astrazeneca
View- Website:
- astrazeneca.com
- Employees:
- 78605
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AstrazenecaPhiladelphia, Pa, Us
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Global Director, Digital EngagementAstrazeneca Jun 2018 - May 2023Cambridge, Cambridgeshire, GbDigital subject matter expert (SME) tasked with ensuring appropriate service offerings, capabilities, and partners are in place in support of global AZ brand teams and their digital marketing and digital health initiatives. Responsible for identifying opportunities for launching and growing patient and HCP branded and unbranded programs.
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Digital Excellence Leader, GlobalAstrazeneca Apr 2017 - May 2018Cambridge, Cambridgeshire, Gb• Acted as digital leader, managing small team, supporting US Oncology brand teams; ensured brand leadership were well-informed regarding latest digital strategies, campaign performance, and channel expertise.• Developed measurement and reporting processes using Objectives and Key Results (OKR) frameworks; demonstrated progress against goals to brand management and GCDI teams. • Responsible for holding AORs and media agencies accountable; partnered with external agencies to deliver effective and efficient campaigns and digital marketing activities. • Liaise with AZIT, commercial operations, US privacy, procurement, and other cross-functional teams to launch, manage, and optimize HCP and patient-centric web properties.
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Director, Product MarketingLotame 2014 - 2017Columbia, Md, UsOwn product marketing strategy and execution for Lotame's Data Management Platform (DMP) and related audience data offerings. Responsibilities included market sizing and analysis, go-to-market planning, pricing, tracking/growing product adoption, marketing collateral, and training. -
Senior Manager, MarketingAol 2012 - Jun 2014New York, Ny, UsLed expansion strategy for AOL’s digital platforms; optimized conversion funnels across owned and operated storefronts, delivering highest-possible ROI and exceeding aggressive revenue targets, specifically:• Own end-to-end performance of display and email channels, including messaging strategy and creative design, media planning and buying, budgeting and forecasting, and post-campaign analysis and exec reporting.• Manage CPA, CPC, and CPM bidding strategies for procurement and re-marketing campaigns on AOL’s DSP, AOL One, and third-party DSPs including MediaMath and Turn.• Manage relationships with AOL’s creative and strategic advertising agencies; evangelize AOL’s brand strategy internally and externally. -
Senior Manager, Product Marketing And DevelopmentWebmd 2009 - 2012UsResponsible for launch and ongoing support of WebMD's commercial ad products including training, product positioning, competitive intelligence and market research, pricing analysis, and all operational and internal process-related inquiries. The commercial products under my management generated approximately $70MM in annual revenue. -
Marketing Manager, Program Delivery And PerformanceWebmd Feb 2007 - 2009UsDelivered on hundreds - if not thousands - of pay-for-performance display and email campaigns, branded microsite programs, sponsorships and other digital ad campaigns targeting WebMD’s physician and healthcare audiences, ensuring all contractual goals, deliverables and client objectives were met or exceeded.
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ManagerDiscovery Logic, A Thomson Reuters Company Jun 2006 - Feb 2007Rockville, Md, Us
David Blumberg Skills
David Blumberg Education Details
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New York UniversityMarketing/Marketing Management
Frequently Asked Questions about David Blumberg
What company does David Blumberg work for?
David Blumberg works for Astrazeneca
What is David Blumberg's role at the current company?
David Blumberg's current role is Digital Innovation & Engagement Director | Global Biopharmaceutical Leader.
What is David Blumberg's email address?
David Blumberg's email address is da****@****-us.com
What is David Blumberg's direct phone number?
David Blumberg's direct phone number is +141037*****
What schools did David Blumberg attend?
David Blumberg attended New York University.
What skills is David Blumberg known for?
David Blumberg has skills like Online Advertising, Digital Strategy, Digital Marketing, Digital Media, Integrated Marketing, Marketing, Online Marketing, Mobile Marketing, Product Marketing, Analytics, Web Analytics, Interactive Marketing.
Who are David Blumberg's colleagues?
David Blumberg's colleagues are Kirsten Evraire, Hetty Mcconnon, Jim Shull, Michael Appleby, Sait Yaşar, Ashok Hc, All Tips.
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