David Blumberg Email & Phone Number

Philadelphia, PA, US

Cambridge, Cambridgeshire, GB

Digital subject matter expert (SME) tasked with ensuring appropriate service offerings, capabilities, and partners are in place in support of global AZ brand teams and their digital marketing and digital health initiatives. Responsible for identifying opportunities for launching and growing patient and HCP branded and unbranded programs.

Cambridge, Cambridgeshire, GB

• Acted as digital leader, managing small team, supporting US Oncology brand teams; ensured brand leadership were well-informed regarding latest digital strategies, campaign performance, and channel expertise.
• Developed measurement and reporting processes using Objectives and Key Results (OKR) frameworks; demonstrated progress against goals to brand management and GCDI teams.
• Responsible for holding AORs and media agencies accountable; partnered with external agencies to deliver effective and efficient campaigns and digital marketing activities.
• Liaise with AZIT, commercial operations, US privacy, procurement, and other cross-functional teams to launch, manage, and optimize HCP and patient-centric web properties.

Columbia, MD, US

Own product marketing strategy and execution for Lotame's Data Management Platform (DMP) and related audience data offerings. Responsibilities included market sizing and analysis, go-to-market planning, pricing, tracking/growing product adoption, marketing collateral, and training.

New York, NY, US

• Led expansion strategy for AOL’s digital platforms; optimized conversion funnels across owned and operated storefronts, delivering highest-possible ROI and exceeding aggressive revenue targets, specifically:
• Own end-to-end performance of display and email channels, including messaging strategy and creative design, media planning and buying, budgeting and forecasting, and post-campaign analysis and exec reporting.
• Manage CPA, CPC, and CPM bidding strategies for procurement and re-marketing campaigns on AOL’s DSP, AOL One, and third-party DSPs including MediaMath and Turn.
• Manage relationships with AOL’s creative and strategic advertising agencies; evangelize AOL’s brand strategy internally and externally.

US

Responsible for launch and ongoing support of WebMD's commercial ad products including training, product positioning, competitive intelligence and market research, pricing analysis, and all operational and internal process-related inquiries. The commercial products under my management generated approximately $70MM in annual revenue.

US

Delivered on hundreds - if not thousands - of pay-for-performance display and email campaigns, branded microsite programs, sponsorships and other digital ad campaigns targeting WebMD’s physician and healthcare audiences, ensuring all contractual goals, deliverables and client objectives were met or exceeded.

Rockville, MD, US