Max Blumenthal Email & Phone Number

Portland, Or, Us

Portland, Oregon, United States

FORTUNE 500 GLOBAL TECHNOLOGY PLATFORM — EXPERIENCE DESIGNERRe-designed a workforce development program that provides training, internships and opportunities to job seekers from nontraditional backgrounds, through a new service blueprint based on interviews, focus groups and industry best practices.FORTUNE 500 HOSPITALITY TECHNOLOGY COMPANY— GLOBAL OPERATIONS PLANNING MANAGERConducted the continuous planning process across the Global Operations platform teams (~3k employees), prioritizing which backlogged features to staff and supporting data collection, automations and reportingUTILITY PROVIDER — START SERVICE PORTAL PROJECT MANAGERManaged the assessment phase of a >$1MM project to add functionality to the website for starting gas service, ensuring project adhered to scope, schedule and budgetINSURANCE PROVIDER — VOICE OF THE CUSTOMER STRATEGISTSupported the Customer Experience team in evolving their governance, Voice of the Customer program, project portfolio roadmap, and implementing an experience design training programUTILITY PROVIDER — CUSTOMER ECOSYSTEM BUSINESS ANALYSTDeveloped a strategy and roadmap for building, operating and scaling a customer ecosystem to increase customer engagement

Portland, Oregon, United States

Managed growth and performance marketing initiatives for strategic customer segments, with media buys through advertising agencies and media partners.• Managed entire advertising campaigns from promotional plans through creative development and media buying, including an enterprise-first consumer open enrollment “second sale” geo-targeted advertising campaign, Dual Choice PPO insurance product launch, and geographic expansion campaign into Lane County, Oregon• Developed creative assets, including dynamic and static images, and video ad content for placement on YouTube, LinkedIn, Facebook, Instagram, Google paid search, and programmatic display web ads• Optimized creative performance and media mix by A/B testing ads, monitoring click-through rate, cost per thousand impressions, cost per click, and cost per conversion key performance indicators• Lead our consumer open enrollment marketing, though sales training, open enrollment presentations and collateral, and audience-based marketing for our 600,000 commercial members during group open enrollment engagements

Portland, Oregon, United States

Responsible for advertising, marketing strategic plans, state-filed marketing materials, and discrete marketing communications projects. Commercial health plan products-to-market representative responsible for producing product portfolio collateral, digital asset management, compliance, print management, and internal sales newsletter communications. • Created product portfolio and open enrollment collateral for producers and consumers to make informed healthcare choices, conducting stakeholder review, monitoring print inventory, translation orders, and digital assets management• Managed discrete projects including implementing a database management system for producing market-facing product portfolios, sales software rollout, and piloting a member survey program that generated improved Google listing ratings• Led integrated marketing communications plan for new member ID cards issued to members• Maintained compliance requirements, including processing regulatory mailings, filing the advertising compliance log, and producing monthly provider directories

• Provided data insights reporting and dashboard for pediatrics and colorectal screenings• Built an Informatica business glossary implementation plan

• Supported the Medicare sales and marketing teams with seminar promotional materials, medical directories project management and processing Medicare Advantage enrollments

Master Of Business Administration - Mba

Bachelor Of Science (B.S.) In Business Administration

Activities and Societies: Track & Field Marketing Intern, Oregon Football Association Logistics Intern, Residence Hall Events Coordinator.