Jeffrey Blum Email and Phone Number
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Meet the digital creative director who's been making a name for themselves - a Swiss/American hybrid who's called New York City home since 98'. With 18 years of experience partnering with incredible brands, I've had the privilege of living and working across the world, from Paris to Geneva, LA, and of course, the city that never sleeps.My specialty? Connecting pixels and bringing designs, products, experiences, and brand storytelling to life. I'm a one-stop-shop, taking projects from strategy to design, art direction, and final production. But don't let my solo skills fool you, I'm also a team player and have held a variety of creative and directorial roles. Leading teams, departments, and projects is my bread and butter, and I have extensive experience in managing all the nitty-gritty details (and bringing a sense of humor to the table). So, whether you need a designer, a team leader or just a good laugh, I've got you covered. Specialties:• Multidisciplinary Creative Direction• Ai, Generative AI, ML, Ai Agent• User Experience Design (UX) • IA/UI Design (Web/Mobile/Tablet)• Art Direction & Visual Design• Experience-driven and user-centered design• Assembling, maintaining, and inspiring multidisciplinary teams• Motion & Animation• Creative Concept Development • Interaction Design & Information Architecture Brand Experience:about.com, Antik Denim, Black Ground Records (Universal Group), Bulgari, Caran D’ache, Chanel, Chopard, Concord Watches, Corcoran, Disney, Dreamworks, Easy Street Records, eBay, Ed Hardy, Genetic Denim, HYT Watches, Giant Step Records, ideeli.com, Krups, Laurel (Escada Group), Lazartigue Shampoo, M·A·C Cosmetics, Maurice Lacroix, Microsoft, Miramax, Montblanc, Motorola, NiftyThrifty.com, Piaget, Omega, Remy Martin, Smart, Star diamond, Steven Spielberg, Swatch, Swatch Group, TechnoMarine, The Foreign Legion, Totsy, Vilebrequin... and the list goes on.
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Global Director Digital InnovationMac Cosmetics Nov 2020 - PresentNew York, UsAs the Global Creative Lead for our company, I led the redesign and re-platforming of 39 global and regional sites. Utilizing user testing, A/B testing, and analytics tools like Content Square and GA, we were able to improve our UX and upgrade our components based on data and customer feedback.I also provided art direction for new product shots, which were used across the website, retail stores, and retailers. Furthermore, I spearheaded a digital evolution at the Estee Lauder conglomerate, orchestrating the shift of our creative software from Sketch to Figma across all platforms, including applications, websites, emails, and presentations. We established the inaugural Design system within the Estée Lauder collective. We conducted workshops and provided guidance to brands like Clinique, Estee, La Mer, Bobby Brown, Too Faced, and others in the Estée Lauder portfolio, enlightening them on the effective utilization of our design system, which notably enhanced efficiency and saved time for our design teams and partners on a global scale. I also created, maintained, and updated our AR tools for various features such as lips, eyes, face, brows, and full looks. Currently, I am leading the AI and Metaverse initiative.
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Director Global Digital DesignMac Cosmetics Feb 2018 - Oct 2020New York, UsResponsible for strong conceptual and strategic directions. Digital strategies, 360 campaigns, .com UX/UI re-design, in store digital experience...Responsible for planning, developing, implementing the digital marketing strategy.Working closely with the engineers at Estee Lauder on a weekly basis making sure our concepts and designs are brought to life.• Conceived, designed and managed complete rebranding projects with a multi-platformrelaunch Home page and SPP in 40 countries worked closely with C level management, designers, art directors, engineers. +20BPS conversion rate increase and +17% engagement lift post-launch after 2 months.• Created the first AR Virtual Try-on Lipstick Mobile and desktop. Facilitate product discoveryand consideration, as well as increase conversion across online and offline Provide a personalized and high-touch omnichannel experience.• Working closely with Omni on our new retail digital experience. Launched September 2020. The MAC Innovation Lab in Queens Center, customers have the opportunity to customize their own palettes, personalize product packaging, and virtually try on makeup shades or even entire looks created by MAC makeup artists. https://www.forbes.com/sites/tanyaakim/2020/09/25/mac-cosmetics-new-concept-store-is-the-next-step-in-virtual-retail/#2264278241f2
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Creative Director - Co Founder / PartnerWe Make Something Sep 2011 - Jan 2018Paris, FrYour digital world is precious, we’ll help you taking good care of it.Select Clients: Bulgari, Carl F Bucherer, Chanel, Chopard, Corum Watches, Europa City, HYT Watches, Maurice Lacroix, Omega, Piaget, Victorinox Swiss Army, Vilebrequin... • Conceptualizing 360 campaigns, developing and leading award-winning UX/UI digital work • Works on projects ranging from digital video and commercials to corporate communications reels and international campaigns on various platform ( television, digital/social, billboard, trade shows etc) • Collaborate to understand business objectives and create elegant, user-friendly results • Collaborate with developers to deliver polished, pixel-perfect products • Pioneer and develop a digital department with the drive and vision to build a team • Clearly and efficiently communicate ideas and rationale to key stakeholders (CEO's, VP's) • Monitor and promote emerging trends in digital technologies, content • Opened 3 offices in 3 different countries (Paris, France - New York, USA, - Neuchâtel, Switzerland.) -
Art / Creative DirectorE-Native Jun 2004 - Sep 2012Part-Time Creative Director www.Totsy.com April 2010 / June 2012Creative Direction www.TechnoMarine.com June 2010 / January 2012 Freelance Senior Art Director ideeli.com June 2009 / June 2010 Weekly assignments working on web Art Direction, maintaining and developing the look and feel of the ideeli website and daily events. e-commerce concepts, new site designs, user experiences.Brand development, web site design web site traffic growth and advertising revenue. Developed brand strategy, Products Design, Corporate identity, Ad Campaign...- Conceptualized and established the look-and-feel of interactive websites, and online advertising. - Responsible for overall creative direction (concept, design, layout, and typography) for online content . - Developed and implemented web design parameters, style guides and visual standards. - Worked directly with clients, communicating concepts and strategies verbally. - Consistently met deadlines with high-quality work, often exceeding team and client expectations.- Managing teams of Art Directors/creative and developers; overseeing their execution of all creative efforts to insure they are on strategy and on schedule.Working on brands such as Antik Denim, Ed Hardy, Genetic Denim, ideeli.com, Vilebrequin, Concord Watches, MontBlanc, Universal Music, Oxalide, Dreamworks,TechnoMarine Watches, Totsy.com, Trump Place, -
Art Director - FreelanceThe Foreign Legion 2008 - 2012- Various freelance assignments as Art Director and Production Artist for house accounts.
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Freelance - Senior Digital Art Director (Previously Mypublisher)Shutterfly, Inc. Dec 2010 - Sep 2011San Jose, Ca, UsAs the Senior Digital Art Director at MyPublisher, I was responsible for hiring, training, and managing a team of 8 designers. One of my main focuses was redesigning the website and application (Book/Card/Calendar maker) using HTML5 to ensure compatibility across all browsers. -
Freelance Senior Art DirectorSudler Digital / Wpp Oct 2010 - Dec 2010UX, UI website and app design.
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Art DirectorAdikt2.Com Dec 2007 - Jun 2010Adikt2 bring a new dimension to the relationship Brand / Customers - fans ... Adikt2 offers its clients (brands and advertising agencies) a full service...
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Art Director - Paris (France)Brand Dna 2002 - 2004Annecy, FrBrand DNA is a creative and strategic laboratory specialize in increasing brands values. I worked on various design, product design, packaging, brand Identity for brand such as Escada Group, Agnes B, Motorola, Caran d'Ache, Bayer, Philip Morris International, Seguso Viro, Smart... -
Art Director - New YorkE-Native Oct 2000 - May 2002Brand development art direction...
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Art Director - New YorkChocolate Exquis Oct 1999 - Oct 2000Brand development,print design, web site conception, design and flash development.Clients included: Miramax, Giant Step Records, Basement Boys, Chez Music, Masters at Work, Axis Promotion and Events, About.com, American Express
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Freelance DesignerThirsty Eye 2000 - 2000
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Designer - New YorkSwatch Group Sep 1998 - Sep 1999Biel, Berne, ChDesigner at Swatch Group in New York, design several watches and brand identity. -
Freelance DesignerAbout.Com 1998 - 1999
Jeffrey Blum Skills
Jeffrey Blum Education Details
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Motion Overtime - New York CityFlash 5 Advanced Action Script -
School Of Visual ArtsWeb Evening Class
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Académie CharpentierTypo...
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Académie De Meuron (Switzerland)Colors
Frequently Asked Questions about Jeffrey Blum
What company does Jeffrey Blum work for?
Jeffrey Blum works for Mac Cosmetics
What is Jeffrey Blum's role at the current company?
Jeffrey Blum's current role is Global Director Digital Innovation at M.A.C Cosmetics.
What is Jeffrey Blum's email address?
Jeffrey Blum's email address is je****@****ive.net
What is Jeffrey Blum's direct phone number?
Jeffrey Blum's direct phone number is +164679*****
What schools did Jeffrey Blum attend?
Jeffrey Blum attended Motion Overtime - New York City, School Of Visual Arts, Académie Charpentier, Académie De Meuron (Switzerland).
What are some of Jeffrey Blum's interests?
Jeffrey Blum has interest in New Technology, Design, Photography Music, Painting, Architecture, Running, Motorcycle, Product Design, Ski.
What skills is Jeffrey Blum known for?
Jeffrey Blum has skills like Art Direction, Creative Direction, Interaction Design, Brand Development, Web Design, User Experience, Advertising, Corporate Identity, Logo Design, Photography, User Interface Design, Digital Strategy.
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