Jeffrey Blum Email & Phone Number

New York, Us

As the Global Creative Lead for our company, I led the redesign and re-platforming of 39 global and regional sites. Utilizing user testing, A/B testing, and analytics tools like Content Square and GA, we were able to improve our UX and upgrade our components based on data and customer feedback.I also provided art direction for new product shots, which were used across the website, retail stores, and retailers. Furthermore, I spearheaded a digital evolution at the Estee Lauder conglomerate, orchestrating the shift of our creative software from Sketch to Figma across all platforms, including applications, websites, emails, and presentations. We established the inaugural Design system within the Estée Lauder collective. We conducted workshops and provided guidance to brands like Clinique, Estee, La Mer, Bobby Brown, Too Faced, and others in the Estée Lauder portfolio, enlightening them on the effective utilization of our design system, which notably enhanced efficiency and saved time for our design teams and partners on a global scale. I also created, maintained, and updated our AR tools for various features such as lips, eyes, face, brows, and full looks. Currently, I am leading the AI and Metaverse initiative.

New York, Us

Responsible for strong conceptual and strategic directions. Digital strategies, 360 campaigns, .com UX/UI re-design, in store digital experience...Responsible for planning, developing, implementing the digital marketing strategy.Working closely with the engineers at Estee Lauder on a weekly basis making sure our concepts and designs are brought to life.• Conceived, designed and managed complete rebranding projects with a multi-platformrelaunch Home page and SPP in 40 countries worked closely with C level management, designers, art directors, engineers. +20BPS conversion rate increase and +17% engagement lift post-launch after 2 months.• Created the first AR Virtual Try-on Lipstick Mobile and desktop. Facilitate product discoveryand consideration, as well as increase conversion across online and offline Provide a personalized and high-touch omnichannel experience.• Working closely with Omni on our new retail digital experience. Launched September 2020. The MAC Innovation Lab in Queens Center, customers have the opportunity to customize their own palettes, personalize product packaging, and virtually try on makeup shades or even entire looks created by MAC makeup artists. https://www.forbes.com/sites/tanyaakim/2020/09/25/mac-cosmetics-new-concept-store-is-the-next-step-in-virtual-retail/#2264278241f2

Paris, Fr

Your digital world is precious, we’ll help you taking good care of it.Select Clients: Bulgari, Carl F Bucherer, Chanel, Chopard, Corum Watches, Europa City, HYT Watches, Maurice Lacroix, Omega, Piaget, Victorinox Swiss Army, Vilebrequin... • Conceptualizing 360 campaigns, developing and leading award-winning UX/UI digital work • Works on projects ranging from digital video and commercials to corporate communications reels and international campaigns on various platform ( television, digital/social, billboard, trade shows etc) • Collaborate to understand business objectives and create elegant, user-friendly results • Collaborate with developers to deliver polished, pixel-perfect products • Pioneer and develop a digital department with the drive and vision to build a team • Clearly and efficiently communicate ideas and rationale to key stakeholders (CEO's, VP's) • Monitor and promote emerging trends in digital technologies, content • Opened 3 offices in 3 different countries (Paris, France - New York, USA, - Neuchâtel, Switzerland.)

Part-Time Creative Director www.Totsy.com April 2010 / June 2012Creative Direction www.TechnoMarine.com June 2010 / January 2012 Freelance Senior Art Director ideeli.com June 2009 / June 2010 Weekly assignments working on web Art Direction, maintaining and developing the look and feel of the ideeli website and daily events. e-commerce concepts, new site designs, user experiences.Brand development, web site design web site traffic growth and advertising revenue. Developed brand strategy, Products Design, Corporate identity, Ad Campaign...- Conceptualized and established the look-and-feel of interactive websites, and online advertising. - Responsible for overall creative direction (concept, design, layout, and typography) for online content . - Developed and implemented web design parameters, style guides and visual standards. - Worked directly with clients, communicating concepts and strategies verbally. - Consistently met deadlines with high-quality work, often exceeding team and client expectations.- Managing teams of Art Directors/creative and developers; overseeing their execution of all creative efforts to insure they are on strategy and on schedule.Working on brands such as Antik Denim, Ed Hardy, Genetic Denim, ideeli.com, Vilebrequin, Concord Watches, MontBlanc, Universal Music, Oxalide, Dreamworks,TechnoMarine Watches, Totsy.com, Trump Place,

- Various freelance assignments as Art Director and Production Artist for house accounts.

San Jose, Ca, Us

As the Senior Digital Art Director at MyPublisher, I was responsible for hiring, training, and managing a team of 8 designers. One of my main focuses was redesigning the website and application (Book/Card/Calendar maker) using HTML5 to ensure compatibility across all browsers.

UX, UI website and app design.

Adikt2 bring a new dimension to the relationship Brand / Customers - fans ... Adikt2 offers its clients (brands and advertising agencies) a full service...

Annecy, Fr

Brand DNA is a creative and strategic laboratory specialize in increasing brands values. I worked on various design, product design, packaging, brand Identity for brand such as Escada Group, Agnes B, Motorola, Caran d'Ache, Bayer, Philip Morris International, Seguso Viro, Smart...

Brand development art direction...

Brand development,print design, web site conception, design and flash development.Clients included: Miramax, Giant Step Records, Basement Boys, Chez Music, Masters at Work, Axis Promotion and Events, About.com, American Express

Biel, Berne, Ch

Designer at Swatch Group in New York, design several watches and brand identity.

Flash 5 Advanced Action Script

Web Evening Class

College, Advertising, Design, Identity, Illustration, Layout, Packaging, Photography, Storyboarding, Typo...

High School, Art History, Perspective, Painting, Sculpture, Colors