Matt Blum Email & Phone Number

Greater Nashville Area, Tn

-Directed development, marketing, content management and client relations for over 40 official artist/athlete sites and fan communities and online stores, including Kenny Chesney, Florida Georgia Line, Tim McGraw, Zac Brown Band, Toby Keith, Madonna, Guns ‘N Roses, Elvis, Bob Seger, and Jeff Gordon.-Drove over $3M in subscription revenue and 100K paid subscriptions across 7 programs 2019, which was my most successful year to date.-Managed a client service team, consisting of 8 account managers, associates and technology contractors.-Drove new business acquisitions and helped company increase client roster and profitability by seven times since being hired.-Built and managed Live Nation Megaticket network of websites, offering season ticket programs at over 40 venues.

Richmond, Virginia Area

-Worked in the Brand Integration Group to develop and enhance the Capital One brand experience horizontally across every line of business.- Represented National Brand Planning on the Plastics Technology Team and directed several creative agencies in designing innovative products.- Facilitated the acquisition of design and utility patents for plastic design concepts.- Conducted the rollout of a branding campaign to U.S. staff of 18,000 associates emphasizing the Capital One Brand Position.- Developed and administered concise brand identity standards to the entire global organization.

- Developed and implemented branding and communication strategies for all agency clients.- Organized the company’s business development plan and solicited new accounts.- Designed and conducted all written and oral client presentations.- Created and implemented corporate budgets and managed all agency accounting functions.- Established billing structure, job traffic system, time-tracking process, and purchasing procedure and implemented them throughout the organization.- Developed and regulated all human resources aspects of the company.- Personally administered all legal transactions within the agency including all shareholder agreements, contract negotiations, and financial arrangements.

Greater New York City Area

-Organized and directed regional remote radio promotions for the Valvoline Oil National Account, which had total billings of more than $20 million annually.- Compiled competitive analysis for Valvoline and prepared client presentations.- Developed internal educational literature used as an introduction to Valvoline and oil products industry.- Directed the development of strategic platform and creative campaign for Mapquest.

Richmond, Virginia, United States

Master Of Science (M.S.), Mass Comm - Advertising Account Management

Bachelor Of Science, Marketing