Various Product Manager Roles
Dfw Airport, Tx
Sr. Product Manager – SEM Services Research and develop completely new Search Engine Marketing line of business. ▪ Developed business case, marketing strategy, key messages, collateral, tradeshow materials, case studies, content and online marketing plans for group Web site, www.idearcsearch.com later became www.inceptor.com. ▪ Internal SME on sales channel and product line. ▪ Liaison between corporate organization and channel. ▪ Channel delivered 15M in revenue in 2007. Sr. Product Manager – Fixed Fee Develop and implement life-cycle management strategy for $125M subscription-based product line and Spanish language version of the nation’s #1 Internet yellow-pages site and industry leader, Superpages.com. ▪ Identify and launch new product enhancements. ▪ Monitor competitive marketplace and customer feedback. ▪ Track, analyze and report product performance. ▪ Develop new products o Determine product requirements, pricing, and market & sales positioning. o Product-owner leading cross-functional team to develop & launch products. Create and deliver product information and strategy presentations to executives, salespeople and other internal clients. Managed relationships with numerous 3rd party vendors generating over $220K in annual revenue. Renegotiated contract terms with one vendor resulting in a cost-savings of over $115K. Developed/launched new products for national channel generating over $200K in sales in first 45 days, including $80K prior to product launch through pre-sales auction. Product Manager - Consumer Content Developed/launched new consumer feature on Superpages.com – “Web search”. Collaborated with Business Development, User-Experience and Technology on various content deals (Geosign, Whitepages.com, Consumer Guide and WebMD). Managed relationships with 3rd party technology and content partners. Participated on team responsible for acquiring new advertiser content and exceeded goals by 500%.