Improving consumer web and commerce experiences through a data-driven analytics, experimentation, and personalization framework.• Leveraging consumer insights to deploy conversion rate optimization programs through their lifecycle, from ideation to analysis, to increase revenue, acquisition, and other key metrics.• Launching onsite experiments and personalization campaigns using first-party and behavioral data and the necessary tools for activation.• Leading discovery to understand brand marketing plans and goals to effectively implement analytics, SEO, and product-led growth strategies.• Oversee the department's product marketing strategy—developing content calendars, partnering with Product Teams for new launches, and demand-gen tactics that produce project leads.

Developed multi-channel go to market strategies and supported brands with execution to grow and engage audiences through various digital channels. • Championed a converged media model with Brand Managers to increase awareness, engagement, and media efficiencies while lowering spends.• Leveraged web and media performance analysis expertise to increase brands’ CTR and conversion rates, while decreasing bounce rates. • Led a team of 3 specialists in the areas of web, search/paid media, and digital ops.

Co-founded a digital marketing agency that solved problems and smashed clients' goals by using proven converged media model strategies and tactics. • Pitched and signed 10 clients in 6 months by presenting a clear, transparent process and providing the right solutions to meet objectives and overcome problems. • Achieved the largest (six-figure) appeal for our fundraising client by auditing, executing, and analyzing a cross-channel plan. • Attained the Amazon Best Seller Badge for our author/business coach client through an earned and owned tactical plan. • Transformed a music education client's business model from in-person to virtual classes within 2 weeks (thanks Covid!) while expanding awareness and registrations outside of their existing DMA. • Tripled the internal team's size to handle client growth. Responsibilities included: • Start-up operations: P&L, team management, branding, marketing• Business development: pitch decks, client presentations, responding to RFPs• Research & planning: customer insights, persona building, strategic consulting, competitor analysis, content development• Execution, analysis, & optimization• Account management

Built an in-house team and led strategic B2B (SaaS product) and D2C (e-comm) demand generation and customer lifecycle marketing initiatives to meet the org’s purpose-driven goals. • Lifted registrations by 341% through demand generation programs• Effectively delivered cross-channel campaigns (converged media model) that increased traffic by 127% and various conversions by double-digits• Increased retail sales by $7.3M by focusing on key SaaS and ecomm metrics: CAC, LTV, churn, AOV, conversion, abandonment, attribution• Produced segment-specific (ABM) personalization action programs using 1st party, purchase, and behavioral data that increased email CTR by 10%• Oversaw the production of all digital branding, content, and creative, including UI/UX and product marketing for web and app• Surpassed 150k social media followers through content and channel-mapping strategies• Hired and directed a team of four in planning, executing, and reporting on the performance of all digital marketing initiatives

Primary point of contact for the planning, strategy, and execution of social media programs and initiatives for clients and Lunchbox. Responsible for identifying the long-term strategic direction for Social Media capabilities for the agency and in the market place.

Orchestrated social media for 120 shopping malls; providing expertise, direction, and best practices.• Translated strategic POVs, perspectives, and insights into performance-based tactical plans• Developed platform-specific plans to increase acquisition, engagement, sales, and traffic• Increased social media followers from 300k to 2M (+566%) in three years• Integrated monitoring and escalation processes measuring sentiment, intent, response rate, response time, and other KPIs• Oversaw the execution of 15+ omni-channel campaigns leveraging paid, earned, and owned digital media, plus in-mall experiential marketing• Partnered in the demand generation strategy and agency management: programmatic, search, display, paid social, and influencer identification• Social media drove $35M in 2013 and $40M in 2014 in incremental sales• Developed annual social media plans with a $1.5M marketing budget• Enabled and led the Social & Digital Publishing Team of 7

• Researched, strategized, executed and reported individual marketing plans, based on the music genre, media outlets (print, radio/TV, digital, social) and the demographics of the artists’ fans. • Created content and updated the website using Joomla (CMS). • Managed the CRM and email marketing channel through Constant Contact. Grew the opt-in list 62%, increased the email open-rate by 5% and CTR by 4% in the first three months.• Created and managed SMS (text) campaigns: promotions, news/alerts and email opt-ins.• Developed keywords and manage all SEM through Google AdWords and Facebook ads.• Managed all social media aspects via Facebook, Twitter, foursquare, Yelp and Google+.• Increased Facebook “Likes” by 34%, through content, contests and conversation. • Produced contests to increase customer engagement through the website, Facebook and Twitter.• Identified and managed interactive marketing program opportunities with new digital media channels (Groupon, Living Social, SoundTracking, Foursquare, etc.)• Managed internal employees as well as website, PR and media buying agencies.

• Managed the brand through the creative design and development phases of all digital executions including, but not limited to, websites, SEM/SEO, mobile, email and social media.• Reviewed online marketing plan with team and agency to ensure cohesiveness with the creative strategy.• Participated in the Marketing planning/budgeting process by partnering with the department to facilitate an integrated approach and ensure the brand’s strategy is appropriately realized in the digital space.• Supervised the day-to-day management of digital creative agencies.• Launched and managed PLS’ new consumer website via a CMS, which now sees more than 900 daily visitors than the previous website. • Reviewed weekly web analytics reports via Google Analytics and Adobe SiteCatalyst and identified creative and/or media optimization opportunities.• Developed and maintained SEM efforts via Google AdWords and Microsoft adCenter.• Updated and maintained SEO efforts through the website’s CMS, Google and Google Places.• Facilitated and implemented email marketing and SMS campaigns via ExactTarget. • Managed all social media aspects via Facebook, Twitter, foursquare, LinkedIn and YouTube.• Prepared monthly reporting on the performance of SEM and social media efforts.• Implemented and managed location based marketing via foursquare and followed up with weekly reporting. Offered weekly “Specials” that increased check-ins more than 200%. • Developed online marketing campaigns to support direct mail initiatives and drive traffic to the PLS website.• Created and managed a QR code campaign promoting Chicago City Stickers. Interviewed, hired and managed a team of street marketers to promote the campaign. • Oversaw the Internet Yellow Pages ad spend and creative; monitored and responded to reviews. • Coordinated corporate and customer appreciation events and promotions involved.• Conducted ongoing competitive creative analysis in the online space.

• Managed multiple art production assignments within a demanding project schedule• Developed a social media strategy• Tracked and maintained inventory of photo work, artwork, marketing literature, archived files, and marketing samples• Coordinated the creation and production of sales and marketing materials• Content management for Intranet eORDERING sites -- wrote copy, loaded and organized content and manage the site• Edited reports, presentations, and various corporate communications• Acted as liaison with vendors in such areas as delivering marketing material, scheduling proofs, and meetings• Managed catalog quantities/promotional material quantities• Tracked, followed up and reported to management on all scheduled projects• Maintained vendor database and pricing lists • Assisted in tracking budgets and processing invoices• Planned and coordinated all customer appreciation and company events • Customer Service – responded to requests for service and assistance. • Managed catalog quantities/promotional material quantities• Demonstrated the ability to follow up and meet deadlines• Various Administrative Duties -- prepared presentations, scheduled meetings, made travel arrangements, created expense reports, etc.

Account ManagerMy position is responsible for maintaining relationships with clients and initiate marketing consultation to improve the overall effectiveness of the campaign.• First point of contact for all operational communications with accounts • Work with sales to strengthen relationships of key accounts• Consult customers on the improvement of their overall website marketing design• Develop marketing strategy by analyzing demographic information, historical performance and ROI• Ensure that client's ads express their marketing strategyMarketing CoordinatorThe CEO gave me the opportunity to work as the Marketing Coordinator while still responsible for my Account Manager duties.• First point of contact for all marketing and public relations initiatives• Generate ideas for ads and banners to be published in different media venues• Assign and manage marketing projects to graphic designers• Write press releases to be published in different print media

In this role I worked with multiple groups to collect information to develop communications. I also coordinated and assisted all of CheckFree’s quarterly events and the marketing (internally) for each event.• Created newsletters and E-newsletters • Worked with Account Owners to develop website content• Communicated performance results to associates on a monthly basis and quarterly basis• Managed the annual communications plan and budget• Successfully managed vendors to ensure we were below our operational budget of $150,000• Obtain and evaluate quotes from different vendors for various projects• Surveyed associates and key customers to identify preferred methods of communications• Managed Sigma Challenge Quarterly Event Process which includes identifying the event theme, message, agenda, and participants• Internal marketing of each event• Managed the Key Award process which included notification of winners and managing the nomination tool