Ownership over 6sense and the ABM Initiative.- Implemented and trained Sales and Marketing on best practices for 6sense.- Defined audiences and optimized landing pages for conversions.- Conducted A/B tests to continuously optimize for ROI.Curated a monthly report using data and insights to inform ideas, strategies, and recommendations for next steps. Collaborated with different stakeholders in order to execute campaigns ranging from Google Search, LinkedIn, DSP's, and 6sense.

Design, launch, and edit all the information on the website using a CMS. Build backlinks via social media to increase traffic to the websites created. Utilize Google Analytics to gain insight on target market to better focus marketing efforts.

Oversee marketing campaign strategies for clients with an eye towards revenue growth and lead generation by working with account teams, clients and partners to understand objectives, budgets, and schedules while being mindful of consistency and fluidity between channel level strategies.Executive level monitoring of campaign results; oversight of data analysis/reports to draw conclusions and provide insights to leadership.Develop Digital Marketing strategies that are tailored to each unique relationship in a book of business.Partner with Sr. Strategist, Sales, and Analysts as a strategic thought partner to deliver key insights from digital marketing metrics.

Manage AdWords and Social Media campaigns for Comporium, Partners, and Clients.Optimize campaigns by split testing ad copy, and testing keywords for the best results.Consulte on landing pages that led to increased conversion rates.Conduct research on how the digital industry is changing and how to adapt to it.Leading a Set Up Team in implementing a new CMS.

Creating reports on Informer to pull information from a database that is requested by the Dean and Associate Dean of Financial Aid. Manage daily and weekly reports of the college's financial aid awards, scholarships , and financial aid website. Perform audits on on specialists to ensure accuracy. Lead training sessions on new software, as well as being involved in the implementation of new software.

Design, launch, and edit all the information on the website using a CMS. Build backlinks via social media to increase traffic to the websites created. Utilize Google Analytics to gain insight on target market to better focus marketing efforts.