As part of the sales and delivery team, interacts with clients to translate business requirements into system requirements, design specifications and document new and/or existing application requirements. Works closely with business partners on providing a point of view on technical and process recommendations and solutions. Prepares estimates for complex projects and accurately forecasts project delivery dates. Utilizes functional knowledge of the B2C and B2B, multi-site and multi-country, end-to-end implementations of eCommerce application and processes. Leads internal development and UX design teams. Serves as the highest escalation point for solving complex development, security, and DevOps related issues allowing teams to stay unblocked and productive. Expertly leads design and development of third party integrations like address/shipping/tax validation, payments, fraud prevention, CRM, OMS, PIM. Participates in cross- functional efforts to build out web application platforms.

Owned the strategic eCommerce direction of a portfolio of sports brands, was responsible for near-term goals and long- term strategy, and was accountable for all aspects of the product’s success. Planned and effectively communicated product vision to cross-functional team, business stakeholders and executive leadership. Excelled in presenting complex technical issues to stakeholders. Managed implementation of eCommerce storefronts for both B2C and B2B using Magento, Shopify, and BigCommerce platforms. Performed white-label development work to solve complex problems for clients with custom applications.

Developed and oversaw the execution of all online marketing programs and initiatives to drive student applications and enrollment, including: paid search, search engine optimization, email marketing, affiliate marketing, retargeting and online analytics.

Designed and developed the award-winning Mesquite ISD website. Responsible for executing external and internal communication strategies through content and maintenance of website.